Tags » Brand Measurement/Tracking

Transforming Unstructured Data into Market Intelligence: An interview with WiseWindow

At the end of last year, I sat down with my good friend and former colleague Marshall Toplansky to talk about how he is driving marketing innovation at WiseWindow- a company that he helped found and now runs as President.   362 more words

Social Media Strategy

Why Branding Matters

I was at a forum this week focused on helping a specific B2B technology/services company gain traction on an offering that was designed to provide enterprise security for mobile devices (target market is $1B+ in revenues).   372 more words

B2B Sales And Marketing