Video site YouTube – owned by tech titan Google – has found itself the source of scandal over its dated and ineffective algorithms. On the one side, users are complaining that innocent content has been hidden in YouTube’s “restricted mode”, while big brands have been left red-faced over the revelation that their ads are being shown over inappropriate videos. 377 more words
Tags » Brand Perception
As I wait to join in the International Woman’s Day Celebration later this afternoon, I am reflecting on Woman Power. Though it should be an antiquated notion, it really needs to continue to be in the forefront of our business mentality and our social structure. 280 more words
Every business has a brand. Every brand is made or broken through branding. But what is “branding”?
Whatever your business – be it buying megaphones, selling megaphones, helping facilitate the purchase of megaphones, or consulting about the buying and selling of megaphones – you will become a brand. 221 more words
While retail may not seem the place to pitch politics, sometimes brands recognise their power as a platform for change. In light of the current political uncertainty surrounding Trump’s presidency, beauty company, … 231 more words