Tags » Brand Perception

The One Thing You Must Get Right When Building a Brand

As usual, marketers are turning hype into hyperventilation. This time, it’s about the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers. 516 more words

Digital Marketing

Key conept of Brand Perception

Brand perception refers to how prospective and current customers react to seeing or hearing about a company`s product or brand and how the company is perceived within the market. 482 more words
Digital Marketing

Simplicity is the focus in 'The Power of Belonging'


The simpler the Brand, the better it can be understood, or on a more fundamental level:  the better it can be experienced

The overcrowding of the Brand, whether via an over-extended Brand Name and product lines, can leave the audience confused, or worse, leave them to fail to even form a perception of the Brand… 243 more words

Branding And Marketing Global

Fancy A Treat? 

A sneak peek to observe the queue. Why is it that people take the time to stand and wait for long minutes in order to buy a piece of cake? 7 more words


Spotlight On Retail: The World's Top 100 Brands

Photo credit: Kenneth Lu on Flickr.

The listings for BrandZ’s top 100 most valuable global brands are here, and most of the results are as anticipated. 201 more words

Retail Radar

Is Your Brand Honest?

We’ve all become aware of the recent media incident involving an employee of Hydro One acting inappropriately, resulting in his swift dismissal due to their code of conduct policies. 413 more words

Branding & Advertising


“The mind is ruled by appearances”. This axiom contains a universal truth which we cannot hope to escape from at least not in this dimension hence it forms the bedrock of an essential principle that governs human life, more so business. 905 more words