Tags » Brand Perception

The Search for Social Media Insights

It may be time to recognize that data collected from social media will not so easily reveal its immediate impact on a company’s sales (as we’ve said before, it’s proven to be a bit slippery). 802 more words

Brand Loyalty

Brand loyalty is a metric associated with brand perception in marketing. Brand perception refers to how prospective and current customers react to seeing or hearing about a company’s products or brands and how the company is perceived within the market. 288 more words

Brand Loyalty

Brand loyalty is a metric associated with brand perception in marketing. Brand perception refers to how prospective and current customers react to seeing or hearing about a company’s products or brands and how the company is perceived within the market. 295 more words

Social Media Today: A Brief Introduction

The Marketing Approach on Consumer’s Psychology 

In today’s world, the online social networking is more than ever trending. In fact, a rise of 56% in the social media usage was observed within only just a year (Kaplan & Haenlein, 2010). 569 more words

Social Media

5 smart reasons why video marketing should be your first strategy, if you are a start-up.

80% of world’s web traffic will be generated over video marketing within 3 years i.e. by 2019.  Smartphone internet access will be three times as high as the global population.  727 more words

Brand Engagement

The One Thing You Must Get Right When Building a Brand

As usual, marketers are turning hype into hyperventilation. This time, it’s about the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers. 516 more words

Digital Marketing

Key conept of Brand Perception

Brand perception refers to how prospective and current customers react to seeing or hearing about a company`s product or brand and how the company is perceived within the market. 482 more words
Digital Marketing