Tags » Brand Perception

Sugar Crash: Ads On Kids’ Media Targeted By ASA

The Advertising Standards Agency (ASA) has ruled that ads featuring high fat, salt and sugar (HFSS) will be banned across under 16s-media, following a past ruling for TV. 224 more words

Retail Radar

The era of the politicized brand. Do marketing, not preaching.

Any explicit opinion of the new president, whether positive or negative, is causing all sorts of controversy amongst brands and consumers. All of a sudden, numerous brands have gone from being politically neutral to promulgating their ideological cards. 365 more words


Brand Spotlight: Dove

Renowned for celebrating body diversity in a slew of past campaigns that featured women of all sizes, ethnicities and ages, Dove is taking a bold step by launching some… 153 more words

Retail Radar

Brand Spotlight: 3 Brands That Changed With The Times

It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise. 371 more words

Retail Radar

The Power Of Advertising: 3 Recent Happenings

It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. 312 more words

Retail Radar

Spring Sayings + The Idiocy Of Idioms

There’s nothing wrong with using idioms – even the most premium and respected brands have a few in their arsenal (see Net-A-Porter, below). But because these kinds of phrases often have a humorous edge, brands can be heavy-handed with them – and end up losing the unique slant they were angling for. 281 more words

Retail Radar

YouTube Under Fire: When Algorithms Attack

Video site YouTube – owned by tech titan Google – has found itself the source of scandal over its dated and ineffective algorithms. On the one side, users are complaining that innocent content has been hidden in YouTube’s “restricted mode”, while big brands have been left red-faced over the revelation that their ads are being shown over inappropriate videos. 377 more words

Retail Radar