It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. 312 more words
Tags » Brand Perception
There’s nothing wrong with using idioms – even the most premium and respected brands have a few in their arsenal (see Net-A-Porter, below). But because these kinds of phrases often have a humorous edge, brands can be heavy-handed with them – and end up losing the unique slant they were angling for. 281 more words
Video site YouTube – owned by tech titan Google – has found itself the source of scandal over its dated and ineffective algorithms. On the one side, users are complaining that innocent content has been hidden in YouTube’s “restricted mode”, while big brands have been left red-faced over the revelation that their ads are being shown over inappropriate videos. 377 more words
Every business has a brand. Every brand is made or broken through branding. But what is “branding”?
Whatever your business – be it buying megaphones, selling megaphones, helping facilitate the purchase of megaphones, or consulting about the buying and selling of megaphones – you will become a brand. 221 more words