Tags » Brand Perception

Is Your Brand Honest?

We’ve all become aware of the recent media incident involving an employee of Hydro One acting inappropriately, resulting in his swift dismissal due to their code of conduct policies. 413 more words

Branding & Advertising

BUILDING LASTING BRAND IMAGES

“The mind is ruled by appearances”. This axiom contains a universal truth which we cannot hope to escape from at least not in this dimension hence it forms the bedrock of an essential principle that governs human life, more so business. 905 more words

Marketing

Customer service with social media

Make a Customer Service Plan. Define a clear social media strategy and identify which tools you’ll use to respond to customers. If you’re a small company, you may not need to use tools. 306 more words

Social Media

A Meaningful Brand for NSU

Norfolk State University is at a crossroads as it charts a course to rebuild its “brand” in the wake of the image hits it has taken over the past few years. 717 more words

Marketing

Measurement: A simple solution to an industry problem

Proving outcomes,  black and white evaluation and an industry flapping.

Everywhere you turn in PR land, you can’t escape people writing about, arguing about and generally getting in a tizzy about measuring the value of the service. 336 more words

Prolific PR

The World’s 100 Most Reputable Companies: A (Very) Brief Analysis

A study by the Reputation Institute, conducted this time last year, has identified the world’s 100 most reputable companies – judged by 55,000 consumers in the 15 countries which make up three-quarters of global spending, including the US and the UK; India, China and Japan; and Russia (view the full list here). 320 more words

Retail Radar

External perceptions versus internal realities: Will you dare to ask the difficult questions?

As I just reviewed a recent article on  “America’s Most Hated Companies”, it made me again question, “Why do people flock to some brands and hate others?” 706 more words

Brand Loyalty