Tags » Brand Perception

Brand Spotlight: Beauty Pie, AKA The ‘Netflix’ Of Beauty

Founded by Soap & Glory’s creator, beloved by British Vogue and dubbed ‘the Netflix of beauty’, Beauty Pie – a subscription service that unlocks make-up at factory prices – certainly has all the hallmarks of an innovative, successful brand. 430 more words

Retail Radar

The Inevitable Downfall Of Fitness Wearables

The International Data Corporation (IDC) reported in December that basic wearables account for a massive 85% of the total US wearables market. But is all that about to change? 261 more words

Retail Radar

The Beauty Bulletin: January Edition

Image credit: New York Times.

Our newest blog series, The Beauty Bulletin, explores the latest make-up marvels to hit the market – and the techier, the better. 602 more words

Retail Radar

The Art of Branding

In early 2016 I had the chance to attend the Creative Marketing Conference (CMC) hosted by the John Molson Marketing Association (JMMA). The conference included speakers, workshops, a unique case competition and unlimited networking opportunities that all came together to make this a first class gathering of creative marketing minds. 744 more words


I just need 30 seconds of your time.

I’m conducting a research on the brand image of Tesla for a college assignment. Please fill this form. 38 more words


Words are great, but color is better when it comes to social media marketing

Social Media is a multimedia experience. Content is shared in a myriad of forms: video, text, photo, audio clip, gif, etc. All can benefit a company’s brand in the effort to reach viewers. 489 more words

Brand Loyalty

Brand loyalty is a metric associated with brand perception in marketing. Brand perception refers to how prospective and current customers react to seeing or hearing about a company’s products or brands and how the company is perceived within the market. 287 more words