Tags » Brand Perception
Proving outcomes, black and white evaluation and an industry flapping.
Everywhere you turn in PR land, you can’t escape people writing about, arguing about and generally getting in a tizzy about measuring the value of the service. 336 more words
A study by the Reputation Institute, conducted this time last year, has identified the world’s 100 most reputable companies – judged by 55,000 consumers in the 15 countries which make up three-quarters of global spending, including the US and the UK; India, China and Japan; and Russia (view the full list here). 320 more words
As I just reviewed a recent article on “America’s Most Hated Companies”, it made me again question, “Why do people flock to some brands and hate others?” 706 more words