Tags » Brand Perception

The Power of Music - in advertising

Inspired by the fact that music is now prevalent in over 90 percent of advertisements, I recently finished a research paper discussing the impacts of music in commercials and the best practices for doing so. 51 more words

Blog

Semiotics Essay - BCOP100

An essay using the theoretical framework of semiotics to explore the origins of the vintage logo.

THE ORIGIN AND EVOLUTION OF THE “VINTAGE LOGO” AND ITS IMPACT ON CURRENT DESIGNS AND CONSUMER BRAND PERCEPTIONS… 8 more words

BCOP100

Sugar Crash: Ads On Kids’ Media Targeted By ASA

The Advertising Standards Agency (ASA) has ruled that ads featuring high fat, salt and sugar (HFSS) will be banned across under 16s-media, following a past ruling for TV. 224 more words

Retail Radar

The era of the politicized brand. Do marketing, not preaching.

Any explicit opinion of the new president, whether positive or negative, is causing all sorts of controversy amongst brands and consumers. All of a sudden, numerous brands have gone from being politically neutral to promulgating their ideological cards. 365 more words

Marketing