Tags » Brand Perception

YouTube Under Fire: When Algorithms Attack

Video site YouTube – owned by tech titan Google – has found itself the source of scandal over its dated and ineffective algorithms. On the one side, users are complaining that innocent content has been hidden in YouTube’s “restricted mode”, while big brands have been left red-faced over the revelation that their ads are being shown over inappropriate videos. 377 more words

Retail Radar

Woman Power

As I wait to join in the International Woman’s Day Celebration later this afternoon, I am reflecting on Woman Power.  Though it should be an antiquated notion, it really needs to continue to be in the forefront of our business mentality and our social structure.   280 more words

Brand Perception

Facebook - not just for faces

Our digital world has changed. It was not too long ago that Facebook began – initially as a way for college students to meet other students. 293 more words

Brand Perception

Retailers In Hot Water: Branding Blunders

Waterstones made news this week when it emerged that three apparently independent high street stores in Rye (‘The Rye Bookshop’), Southwold (‘Southwold Books’) and Harpenden (‘Harpenden Books’) were, in fact, owned by the chain book retailer. 233 more words

Retail Radar

Social Media Megaphone

Every business has a brand.  Every brand is made or broken through branding.  But what is “branding”?

Whatever your business – be it buying megaphones, selling megaphones, helping facilitate the purchase of megaphones, or consulting about the buying and selling of megaphones – you will become a brand.   221 more words

Brand Perception

Brand Spotlight: Illamasqua And Why Politics Isn’t Pretty

While retail may not seem the place to pitch politics, sometimes brands recognise their power as a platform for change. In light of the current political uncertainty surrounding Trump’s presidency, beauty company, … 231 more words

Retail Radar

Brand Spotlight: Beauty Pie, AKA The ‘Netflix’ Of Beauty

Founded by Soap & Glory’s creator, beloved by British Vogue and dubbed ‘the Netflix of beauty’, Beauty Pie – a subscription service that unlocks make-up at factory prices – certainly has all the hallmarks of an innovative, successful brand. 430 more words

Retail Radar