Tags » Brand Perception

Simplicity is the focus in 'The Power of Belonging'


The simpler the Brand, the better it can be understood, or on a more fundamental level:  the better it can be experienced

The overcrowding of the Brand, whether via an over-extended Brand Name and product lines, can leave the audience confused, or worse, leave them to fail to even form a perception of the Brand… 243 more words

Branding And Marketing Global

Fancy A Treat? 

A sneak peek to observe the queue. Why is it that people take the time to stand and wait for long minutes in order to buy a piece of cake? 7 more words


Spotlight On Retail: The World's Top 100 Brands

Photo credit: Kenneth Lu on Flickr.

The listings for BrandZ’s top 100 most valuable global brands are here, and most of the results are as anticipated. 201 more words

Retail Radar

Is Your Brand Honest?

We’ve all become aware of the recent media incident involving an employee of Hydro One acting inappropriately, resulting in his swift dismissal due to their code of conduct policies. 413 more words

Branding & Advertising


“The mind is ruled by appearances”. This axiom contains a universal truth which we cannot hope to escape from at least not in this dimension hence it forms the bedrock of an essential principle that governs human life, more so business. 905 more words


Customer service with social media

Make a Customer Service Plan. Define a clear social media strategy and identify which tools you’ll use to respond to customers. If you’re a small company, you may not need to use tools. 306 more words

Social Media

A Meaningful Brand for NSU

Norfolk State University is at a crossroads as it charts a course to rebuild its “brand” in the wake of the image hits it has taken over the past few years. 717 more words