Tags » Brand Perception

The World’s 100 Most Reputable Companies: A (Very) Brief Analysis

A study by the Reputation Institute, conducted this time last year, has identified the world’s 100 most reputable companies – judged by 55,000 consumers in the 15 countries which make up three-quarters of global spending, including the US and the UK; India, China and Japan; and Russia (view the full list here). 320 more words

Retail Radar

External perceptions versus internal realities: Will you dare to ask the difficult questions?

As I just reviewed a recent article on  “America’s Most Hated Companies”, it made me again question, “Why do people flock to some brands and hate others?” 706 more words

Customer Experience