Tags » Brand Preference

Is Branding Measurable? [By Liz Tan]

Often we hear about the Return on Investment (ROI) of Marketing for a new product launch or campaign, so how much do we know about Branding or if this is even regarded as significant at all. 1,035 more words

BDO Singapore

The Brand Experience Myth

Many brands continue to lose relevance, value and profitability. Much is written about how “marketing” needs to fix this. Talk abounds about consumer experience, purpose driven brands, etc. 657 more words