Tags » Brand Strategy

How to beat the conference boredom blues

Large conferences are great, they allow industries to gather, enabling old networks to rekindle and recant stories and new networks to flourish. Indeed they are a great source of new business and essential to be part of. 296 more words

Business

Top Take Aways From the Content Boost Crash Course, Part 2: Afternoon Sessions

Looking back on the second half of yesterday’s Content Boost Crash Course, the word that comes immediately to mind is “action.” While the first half of the day was focused on educating attendees about the basics of content marketing—the ins and outs of blogging and the need to engage with customers via social media, for example—the afternoon was all about how to put those strategies into motion and move forward with an integrated, revenue-driven content marketing strategy. 473 more words

Content Marketing

Number 22 Bar & Grill... Launched.

Three weeks back, Launch were asked to handle the branding and website for a new bar and restaurant in Ayr.

The name had already been decided, Number 22 Bar & Grill, so Launch proposed a roman numeral approach, lifting the brand way above standard numeric designation and then went on to design a stunning website which works across all device sizes. 33 more words

Launch

Two Sides of a Coin

Organisations tend to see their business strategies as superior or infinitely more important than their brand strategies. However, both make up the two sides of the corporate ‘coin’. 165 more words

Perspective

‘Twas the Night Before the Content Marketing Crash Course

Today feels like Christmas Eve. Though we don’t have stockings hung, Christmas trees lit or holiday music blasting from the radio in our office, exhilaration and anticipation are in the air here at Content Boost—and I can promise you a number of us will be awake all night long with unbridled excitement for tomorrow. 596 more words

Content Marketing

Can Brands See Where They Are Heading?

Many brands survive their daily choars, and they do it quite well; Rare are those who plan how they need to survive their daily routines to meet a goal. 215 more words

Branding

Five Ways To Enhance Mobile For Better Brand Engagement

Mobile Marketing has significant influence in guiding the consumer decision at all stages of the consumer journey. The Mobile strategy for your brand needs to go from being a sales generator or acquisition and transactions led strategy to Engagement Led strategy where consumers perceive your Brand to be the one that is taking away the… 719 more words

Social Media