Tags » Brand Strategy

Connecting Business, People and Technology from 'Best of Dutch Design' in Discover Benelux Magazine September 2015

A few weeks ago I had the opportunity to give an interview about my company CREATIVE COMPANION. You can find the results of this talk in the September Issue of… 29 more words

Christof Zürn

Fearless - Door closed on the account of the season.

I’ve never been one to pass a challenging opportunity, good and sometimes bad, I’m diligent to the end game. Brave as I was, I was still sceptical about pursuing my ultimate desire. 140 more words

The Next Best Stars

Connecting People

The marketing mix explains that a brand’s success and survival is linked to the extent to which it respected the elements of the mix. Putting together the elements of the mix is supposed to lead to the brand’s survival and sustainability… 300 more words

Retail Diaries

5 Tips To Build Your Brand

Whether you are part of a large business, an NPO or are developing your personal brand, these 5 tips will assist in formulating a sound and strategic approach to brand building. 674 more words


Ride for the Brand

I am not a native born Texan, nor am I a native to the rodeo arena. I got a late start in the sport in my late teens early twenties. 655 more words

The Death of Marketing Strategy

Is marketing strategy dying?  The default analogy for strategy used to be chess.   Now it increasingly seems more like Pick a Box or Join the Dots.  1,992 more words

Brand Strategy

3 Unexpected Benefits From Outsourcing Content Production

You’re still trying to decide whether a content strategy vendor is right for your business. After all, partnering with any vendor is a big decision and one that requires a lot of trust. 583 more words

Content Marketing