Tags » Brand Strategy

Leo's Daily Advertising Tip - On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

Daily Tips

Leo's Daily Advertising Tip - On Strategic Planning

Next phase of big box retailing? #Amazon & #Walmart shift away from commodity brand and pricing & go for margin & differentiation by buying retail brands & merchandising?  6 more words

Daily Tips

Leo's Daily Advertising Tip - On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

Daily Tips

Brand Advertising: Why do we need it?

Every marketing plan that is actioned is to fulfill a certain goal or purpose. Mostly, it is for the business to generate revenue or to make a profit, which is the case of most businesses, however ‘performance’ driven activities are not the only way to make a business successful. 813 more words

Digital Marketing

Speaking of Kanye...Introducing Big Baller Brand

Via your classmate Sinisa:

Big Baller Brand (BBB) is a new brand trying to penetrate a competitive apparel market dominated by Nike, Adidas and Under Armour. 329 more words

Brand Strategy

Oh Say, Kanye See....

Via your classmate Vincent:

When you hear “brand,” you often think of a corporate brand image. With Pepsi and United Airlines recently making headlines with brand blunders, is it time corporations take some inspiration from individuals who have been able to make negative press a positive thing? 305 more words

Brand Strategy

Be careful what you wish for.

I began Townies with this post. In it I end by saying “one day we hope to have our own space in this community as entrepreneurs.” 742 more words