Tags » Brand Strategy

Clutching at Straw Men

“Gone are the days when…”  It’s an old game, but it’s still played frequently.  How many times have you read an article, or seen a presentation, that introduces a new idea, or way of doing things, that is contrasted to how it – inappropriately – used to be done?   876 more words

Brand Strategy

Leo's Daily Advertising Tip - On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

Daily Tips


FC Barcelona signs a new sponsorship with Rakuten as their shirt sponsor and global partner. They want to work together to strive to innovate and expand their brands even further.


Business Market

The video is about how FC Barcelona uses digital media to help integrate the brand into the overall market of business.