Tags » Brand Strategy
The trigger to write this post was an excellent article on CMO.com titled ‘Six Legal and Regulatory Risks CMOs Can’t Afford to Ignore’.
The CMO.com article highlights the key external factors that can severely damage a brand’s reputation. 1,205 more words
Building a brand is a combination of art and science, but killing a brand requires an equal and probably a more considerate application of both too. 2,109 more words
Up until a few days ago, I had no idea that there was such a marvellous model to use when trying to position a brand (don’t judge me, college forgets to teach you the cool stuff), now I’m sure most of you are familiar with this model, however if you are like me and prefer models that follow a step by step flow, then this my dear industry friends is the positioning model just for you. 444 more words
Market research is key for creating a successful and lasting content marketing strategy. Consider, for example, a business that just released a new eBook. Nowadays, a press release alone won’t be enough to get the word out and engage with targeted persons of interest. 370 more words
The New Year starts with a lot of resolutions which gives you a sense of freshness in thoughts and deeds. I’m sure it Sounds weird right? 969 more words