Tags » Brand Strategy

Is There Enough Time To Start A Content Strategy in 2015?

We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. 457 more words

Content Marketing

The complete story - music in advertising

I am currently editing a wedding video for a loved one. I am searching though the music library –  looking for the perfect songs to enhance the story of their day. 811 more words


What Comes First? ... The dilemma of "selling"

“Okay, says the brand manager: if I enhance my storefront or my shop’s atmospherics, how much will I earn in return?” (A typical brand manager)

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Five Steps For Influence Led Marketing Campaigns

Building Influence in your audiences’ content eco-system, can increase the purchase intent for your products with Expert Content, Branded Content and User Generated Content. As high as 67 percent of shoppers purchased a gift they found on Social Media. 356 more words


Gifting Themed Campaigns For Targeting Seasonal Shoppers

According to Google, This Christmas, 40 percent of people will fake joy at unwanted presents and two-thirds are set to open at least one gift they don’t like. 578 more words

Social Media

NEW RESEARCH: Insights on the Future of Data Sharing

The high pitched fervor over ‘big data’ has died down a bit, but only because companies are more focused on putting their noses to the grind stone to determine how to more effectively collect and analyze data, of all sizes, to improve their business performance. 1,055 more words