Tags » Brand Strategy

Marketing your brand to ‘technology’

In Mobile World Congress 2018, Maurice Levy, chairman of Publicis Groupe, made an interesting comment about the future of brands in the world of home technology —  1,262 more words

Brand Strategy

Is advertising is dead?

Advertising is all over the place, literally and metaphorically, and because there’s so much of it including new platforms, it’s competing for a an already limited attention span. 266 more words

Content Marketing

Leo's Daily Advertising Tip - On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

Daily Tips

Instagram & videos : which evolution of uses?

Interview with Julie Pellet, Instagram Brand Development Manager, Southern Europe.

When it was created, Instagram was primarily an application designed for photography. How did you integrate the video on the platform? 250 more words


How To Maintain Your Real Estate Brand Across Multiple Platforms

*From Delta Media Group

Building a memorable, trustworthy brand for your real estate business is as important as ever, and online marketing provides the opportunity to demonstrate the value of your brand to a large, diverse audience. 491 more words

Marketing Tips

What could possibly go wrong? Part III

To end these insights into some of the situations in marketing best avoided, we cover a couple of very different issues:

Firstly: never underestimate the complete inability of many non-marketers to understand their customers… 852 more words

Brand Management



It’s a beautiful thing when a client’s appetite for smart and disruptive work rivals your own. Today, I’m incredibly proud to see the launch of our new brand, website and micro-campaign for B2B data security firm, Infolock. 224 more words

Brand Strategy