It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass. 437 more words
Tags » Brand Strategy
Does interactive video use assist in brands’ product positioning? Yes. Does it help to further reach of said products? Again, yes. Video in brand marketing has been a common practice since the 1960s—what some refer to as the “ 832 more words
You have a problem: Your blog needs content—and lots of it.
You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. 364 more words
[Webinar Invitation] Wednesday, Aug 24 at 11 AM PT/2 PM ET: Financial Services: Map a Customer Experience & Build Loyalty
Financial Services: Map a Customer Experience & Build Loyalty
When customers buy a service, they purchase a set of intangible activities carried out on their behalf. 142 more words