Tags » Brand Strategy

The Samsung Galaxy Crisis

By Alexander Haldemann

Samsung’s brand crisis is worse than I thought it would be. The real severity of the problem dawned on me last weekend as I prepared to fly back to Zurich after a vacation with my family. 861 more words


Tips On How To Build And Increase Brand Awareness (Pt 2) By Chinwe Bode-Akinwande -CBA

Recall: Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace.

Here is the concluding part for the Tips: 338 more words

Lifestyle & Relationship

Step into your Power with Visual Branding

We’ve all heard it; you must BE your brand but what does that mean? In today’s business landscape where nearly everyone is trying to sculpt a persona that resonates with an online audience, we can’t forget about the… 468 more words


Rethinking Your Brand: When Your Audience Doesn't Like Your Brand

Last week, Canadians were glued to televisions across the country as they watched The Toronto Blue Jays take on the Cleveland Indians in what became their final playoff game of the season. 522 more words


Tips On How To Build And Increase Brand Awareness (Pt 1) By Chinwe Bode-Akinwande

There is no cast in stone rule in building and increasing Brand Awareness, but combination of so many things come in to play.

Note that it is very important to understand a concept first, else you will struggle with application or implementation. 470 more words

Marketing, Sales, Promotions, Brand, Campaigns, Influencers,

7 Insights For Email Marketing

Based on a study of over nearly 750 companies representing 3,000 brands in 40 countries, the email benchmark study done by IBM, and Experian’s Q2 2016 Benchmark report , here are 7 insights for Email Marketing. 497 more words

Social Media