Tags » Brand Strategy

How to differentiate your brand? Part 3

Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. 1,166 more words
Brand & Communication Strategy

Brilliance@Work: Interactive Creativity Expert Gillian Ferrabee

Welcome to Brilliance@Work, a series of profiles about stellar people and their best practices at work. We’re kicking off 2017 by featuring brand, design and marketing strategy experts to help you… 533 more words


Brand Communications

Our Brand Communications team believes in doing things differently, specialising in below-the-line marketing strategies that get your brand noticed, talked about and remembered through bespoke campaigns – think pop-up stores, guerrilla retail campaigns and unique brand experiences. 56 more words

Marketing Strategy for New Entrants

Brands Came; Saw and Conquered, the legacies of great brands go this way, even in a challenging market with entrenched incumbents. We know many examples where new entrants have toppled the industry behemoths, but many have to succumb. 772 more words


Is there such a thing as "artisanal funding"?

Just when we thought we’d heard of large companies trying everything to launch brands that are be perceived as small, authentic, “craft” and (implicitly) independent (I’m looking at you, Caleb Cola), here’s a new wrinkle. 149 more words

Brand Strategy