Tags » Brand Strategy

Branding Tips for Your Business

Whether you have a new business or have been in business a long time, a company’s brand strategy should be reviewed often. A company’s brand is what people remember, it’s why they buy from you/use your service, and it sticks with you forever.  174 more words

Marketing And Branding

Why Do We Use SEO?

Search Engine Optimization, popularly known as SEO is all about making the best or most effective use of a given website. In this way, the website is able to perform well in the organic searching. 241 more words

Digital MArketing

An Effective Brand – The Strategy that brings ‘More Sales’

At The Marketing and Branding Company we are entirely focussed on providing great marketing communications, using tactics that suit both your organisation or business, at a cost you can afford. 829 more words

What's the fundamental difference between your vision and your mission statement?

Let’s start at the beginning; when your business was just a twinkle in your eye. Before your Saturday nights consisted of google analytics, hashtag research… 593 more words

The Relatedness of Goods, not International Class Numbers, is What's Important

The case law is clear and settled that classification “is wholly irrelevant” to a likelihood of confusion claim. See, e.g., Jean Patou, Inc. v. 276 more words

Where to search for conflicting trademarks

Like most tasks facing new business or the creation of a new product, where to search for a conflicting mark can be a daunting task. Some people will say you need to pay a professional search company to look for any conflicting marks. 214 more words

Brand Premiumisation ...and The Second Law of Thermodynamics

“Change in inevitable. Change is constant” wrote Benjamin Disraeli. And more famously, Charles Darwin penned the now classic lines, “It is not the strongest of the species that survives, nor the most intelligent… It is the one that is most adaptable to change”. 1,167 more words

Strategy