Tags » Brand Strategy

Leo's Daily Advertising Tip - On Brand Strategy

Does your brand just tell what you do or does it communicate hope about how it can improve or enhance your customers’ lives?

Philadelphia Ad Agency

Uber gets a big media boost

After year after year of lawsuits, strikes and legal attacks on its business model, Uber could use some good press. Now it has a partner who knows all about getting that done on a massive scale. 357 more words

Brand Strategy

what Donald Trump can teach us about empathy

I participated in a brand/product innovation workshop last week for a well-known CPG brand that’s consumed all over America.

 The brief was typical: increase relevance among millennials.  451 more words


How to Build a Brand Tip #3: The Difference Between a Vision and a Mission

Often thought of as a singular proposition, a vision and a mission are quite distinct. A vision statement usually expresses an organization’s values or goals in an idealistic way. 132 more words


Leo's Daily Advertising Tip - On Motivation

 “If you’re looking for the next big thing and you’re looking where everyone else is, you’re looking in the wrong place.”  Mark Cuban  #motivationmonday

Philadelphia Ad Agency

Difference between Strategic marketing and marketing management

Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to you what is the role of strategic marketing as well as the role of marketing management. 502 more words

Marketing Articles


Sometimes it takes a crisis to get things done.  Ok, maybe the closing of the Seattle Bridge Viaduct for two weeks while tunneling goes along underneath it isn’t quite in the crisis category.  341 more words

Brand Strategy