Tags » Brand Strategy

Wellness Vodka - Selling Hard Liquor to Millennials


Between health­ conscious millennials and individualistic Gen Z, who prioritise being true to themselves over traditional group bonding rituals, global alcohol consumption is steadily declining. 172 more words


Are you a brand or a solution?

Everyone wants to be someone else. Alternately, everyone wants to evolve into someone different. In the case of human beings, who does not like a “new you” (or at least pretend to like one). 1,800 more words

Brand Strategy

The future of branding (or "choices")

The future of branding will not be defined by the platforms available, and nor will it be defined by what marketers can do on those platforms. 1,198 more words

Brand Strategy

SUSTAINABLE STRATEGY. Asics' Reduced Co2, Solar Energy, Recycle-Reuse Program & Commonwealth Collaboration

Asics America Corp., other than being awarded an EPA Energy Star for it Byhalia Distribition Center, reduces continuously its carbon footprint through the implementation of new and ongoing sustainability projects. 367 more words

COSMETICS. L’Oréal's Cultural Shift Resulting from Sustainability Goals

L’Oreal reaches progression of its 2020 sustainability commitment, revealing lasting changes and achieved milestones.

The prime cosmetics group explained that “substantial lasting changes” are noticed in the way the company designs, produces, communicates and distributes its products.L’Oréal’s 2020 sustainability goal efforts, set in 2013 as part of its Sharing Beauty With All program, are having an impact on the company right down to its employees. 341 more words

CO-BRANDING. Naomi Campbell's Fashion For Relief X Diesel Launches Charity Apparel Collection

Diesel taps Naomi Campbell, to co-brand a charity fashion collection for Children at Heart, or the welfare of children globally.

Facts. A quarter of children globally, 1.2 billion, are living in regions of developing countries that are left behind, whilst more than 230 million children have been forcibly uprooted from their homes because of crisis. 323 more words

STRATEGY/EARTH DAY. "Furniture Take Back" at IKEA US, in Collaboration with Goodwill

IKEA is committed to having a positive impact on people and the planet. This sustainability event reflects how IKEA would like to help its customers live a sustainable life everyday. 226 more words