Tags » Brand Strategy

Native Video Advertising At Scale For Brand Metrics and Advertising Campaign Goals

Mobile  advertising has delivered on Brand Performance Metrics, with a clear lift on most parameters including Brand Favorability.

Mobile is key to engaging audiences and native video advertising seems to be gaining ground with Digital video performing better for Brands compared to display advertising. 230 more words

Social Media

Trends + Trendsetters: The Best in Automotive Content Marketing

In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. 73 more words


It's a shame Clarkson didn't play football.

So the main part of the Top Gear brand has been relieved of his duties. At this point in the brand story we only have to look at the £50 million income the BBC receives from global broadcast revenues to realise this will of been a difficult decision. 236 more words

Sarah Larvor

Title: Global Head of Strategic Communications and Brand Strategy

Company: National Grid plc

Location: London, U.K.

Initially, Sarah Larvor became involved in her profession 21 years ago because she started a career in internal communications which piqued her interest in how people behave and interact. 143 more words


Rethinking Public Relations in 2015

Once, public relations might have been secular and relatively static. Today, public relations requires a proactive, competitive range of creative ideas and planning. The marginal effectiveness of public relations is insufficient to the enormous expansion of promotions and publicity in what may be the widest scope of media. 353 more words

Erika Kauffman

Dumb Social: Smart Tips For Avoiding Common Social Media Mistakes

Frustrated because the large amount of money you pay some company each month for social media management doesn’t seem to be doing anything? Good news: I probably know why. 466 more words

Tips From A Creative Consultant

Re-Branding BaseKit 2011


Basekit is an online website builder that simplifies the way the world makes websites.
It is now present in a global market, including Brazil, Latin-America, Spain, France, United Kingdom and Germany. 219 more words

Visual UX Design