Tags » Brand Strategy

Brexit - What's The Story?

Which way is next month’s Referendum on Britain leaving the EU going to go? Opinion polls are split over whether we’re heading for Brexit or not. 1,597 more words

Experiments

Brand: Who Art Thou?

Don Draper had it easy. He didn’t have to worry about brand. It was all about one-way marketing and advertising. Pitch a big idea and then unveil some creative the client likes. 407 more words

Brand Culture

Is Flora signalling a step-change in the BSM category?

In a competitive category battling health demons – where alternatives are segmented at best, marginalised at worst – Flora has brought dairy-free to the heart of their range alongside a new holistic brand proposition driven by all things natural. 473 more words

FMCG

How challenging should a challenger brand be?

Challenger branding isn’t new. But when has it gone too far? With First Direct adopting an unexpected and challenging ‘bank that doesn’t talk like a bank’ approach to the category, is that the best foot forward for the brand and the banking sector at large? 436 more words

2013

Reinventing the category - why Nurofen's new direction works

It’s been around for a month or so now, but Nurofen’s new emotional positioning of the lifestyle benefits of pain relief breathes new life in to a category driven by function. 324 more words

Advertising

Leo's Daily Advertising Tip - On Motivation Monday

“Either write something worth reading. Or do something worth writing about.”…by America’s original PR man, Benjamin Franklin #motivationalmonday

Daily Tips

How to Make the Most of Client Testimonials for Brand Engagement

When a third party touts your brand message, it’ll hit home with your key targets a lot sooner than anything you say. Sorry, but that’s the cold, hard truth. 664 more words

Content Marketing