Tags » Brand Strategy

Location Specificity

Is this location appealing to a person or a retailer? If it is appealing to a person, whom would he be, and if it is appealing to a retailer whom would it be? 138 more words


The Best Marketing Move of 2015, So Far...

Interactive marketing is no secret; in fact, interactive marketing has been alive and well as long as we can remember. Remember the days of putting your business card in a fish bowl to guess the number of Ping-Pong balls? 384 more words

Erika Kauffman

Six Steps To Creating A Perfect Facebook Brand Post

Based on a Track Maven study of 1.5 Million posts and 6000 brand pages here are a few quick pointers that can help you create the engagement that you are looking at for your brand. 299 more words

Social Media

Digital Rewards

Stay on-budget and on-taste with our new mobile app's cooking guides… Now for Android & iOS! http://t.co/58f6tK4b1U pic.twitter.com/peyxCcYsFM

— Whole Foods Market (@WholeFoods) February 27, 2015…

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Social Media

Retail Environments; Meeting Hubs

Retail environments physically or digitally accommodate a brand’s idea, representing it in the ideal way that the brand wishes to communicate to his target audience… 232 more words



I just signed up for Birchbox and I absolutely love it. I really enjoy receiving good mail, especially now that my magazine subscriptions are delivered digitally. 221 more words


Growing a Social Standing: A Conversation with Creative and Social Media Specialist, Jeff Johns

By: Olivia Usitalo

Jeff Johns is Senior Vice President of Creative at Seed Strategy, Inc., a brand strategy firm located in Crestview Hills, Kentucky. Having been apart of the advertising industry for more than 17 years, Jeff understands how to keep innovating as the world is changing. 1,589 more words