Tags » Brand Strategy

The Starbucks Journey

It all started in March, 1971 when the three partners Jerry Baldwin, Zev Siegl, and Gordon Bowker decided to sell high-quality coffee beans and equipment in Seattle. 760 more words

Digital Marketing

“What we call Brand Content refers to the content that is created or largely influenced by brands. Brands that have a symbolic, historical or artistic nature…

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Ensure Your Adverts Succeed

Whether you’re creating an advert yourself or you’ve got an agency creating one for you, there are a few ways of maximising its impact to help you get more back from it. 95 more words

Brand & Strategy

The Importance Of Crafting Your Core Message For Your Branding Strategy

Behind every Branding Strategy lies a core message; a statement that tells audiences what it is that your company stands for, why your brand… 301 more words

Email Marketing

How Nike and Adidas Create Hype Through Scarcity

How can a global brand stay relevant, desirable and create a worldwide wave of excitement?

By taking a page out of the traditional luxury rulebook and creating scarcity. 141 more words



Media has always been a highly dynamic field in which the trends change every day and the wants of the market never stay the same. In this unstable environment, companies are always trying to figure out how to stay relevant and how to connect with their target market is a better way to ensure customer loyalty. 258 more words

How to Construct a Marketing Plan

Let’s focus on ensuring that your organisation isn’t guilty of delivering random acts of marketing. If you’re not familiar with this expression, it’s a view point taken of marketing activities feel disjointed, confusing to the audience and with no little connection between them. 1,190 more words

Brand & Strategy