Tags » Brand Strategy

#WeekendInspiration: It's Okay to Go Slow...Think Incubation and Evolution

If you’re based in the Northeast like myself, that means you’re preparing for even more extremely cold weather this weekend (let’s get that early spring… 998 more words

Content Marketing

Brand building - Taking on the big challenges

The trigger to write this post was an excellent article on CMO.com titled ‘Six Legal and Regulatory Risks CMOs Can’t Afford to Ignore’.

http://www.cmo.com/articles/2015/10/12/six-legal-and-regulatory-risks-cmos-cant-afford-to-ignore.html

The CMO.com article highlights the key external factors that can severely damage a brand’s reputation. 1,205 more words

Have you thought this through and done all preparations?

Building a brand is a combination of art and science, but killing a brand requires an equal and probably a more considerate application of both too. 2,109 more words

Sustainability as a strategic differentiator

Can sustainability be a clear and distinct positioning platform? Can sustainability act as a strategic differentiator in a crowded and fragmented category? There is some strong evidence emerging that it can be both, i.e. 1,937 more words

POSITION YOUR BRAND USING THE BRANDKEY MODEL

Up until a few days ago, I had no idea that there was such a marvellous model to use when trying to position a brand (don’t judge me, college forgets to teach you the cool stuff), now I’m sure most of you are familiar with this model, however if you are like me and prefer models that follow a step by step flow, then this my dear industry friends is the positioning model just for you. 444 more words

Branding

Market Research: The Not-So-Secret Ingredient for Successful Content Marketing

Market research is key for creating a successful and lasting content marketing strategy. Consider, for example, a business that just released a new eBook. Nowadays, a press release alone won’t be enough to get the word out and engage with targeted persons of interest. 370 more words

Content Marketing

ARE YOU A BRAND CONTENT MARKETER? 2016! YOU GOTTA EVOLVE NOW!

The New Year starts with a lot of resolutions which gives you a sense of freshness in thoughts and deeds. I’m sure it Sounds weird right? 969 more words