Tags » Brand Strategy

Twitter's CEO Search: How Does this Affect the Brands Public Persona?

Twitter’s search for a new CEO will change the public’s perception of the company permanently.

Twitter is not a passive entity anymore, and their shakeup shows the public how volatile a large social media company can be. 482 more words

Erika Kauffman

Is Your Marketing Department About To Take Flight?

Now that we’re about to turn the corner into July, many of your employees could be taking time off from work for various reasons—like for vacations, conferences, weddings, you name it. 309 more words

Content Marketing

The Beginner's Guide to SEO

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc: 733 more words

Brand Strategy

Learning from Successful Social Media Strategists

Business-to-consumer communication has been revolutionized with the advent of social media in the last decade. With nearly 80 percent of corporations now incorporating social media into their marketing and communication mix, the role of a social strategist is becoming more and more standard as a needed and respected part of the team. 481 more words

Social Media Marketing

Top NPA rebel leader killed in Davao (will this be an end for NPA?) Thoughts on how Digital Marketing will thrive to exist.

On a report given by CNN Philippines, By Ben O. Tesiorna, for CNN Philippines, the highest ranking leader of the New People’s Army (NPA)commanding an estimated (100) One Hundred rebel members out of (700) Seven Hundred members in Davao area, was slain after an encounter between the Philippine Army 10th Infantry Division in Purok 9, Barangay Pañalum, Paquibato District. 404 more words


Becoming a better Outdoor Consumer, Part 1

The goal of this series is to walk through the process of brand loyalty, define good, and provide some tips to help make one a better consumer. 840 more words

Tips & Tactics

Casper's New Independent Editorial Venture Makes Strong Case for Un-Branded Content Marketing

Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission ­driven, inflated prices. 910 more words

Brand Strategy