Tags » Brand Strategy

No Time To Blog? No Problem

As an executive, you are rarely in one place for more than a few days at a time. You are constantly bouncing around the world visiting clients and partners, marketing your products and speaking at industry events. 283 more words

Content Marketing

Leo's Daily Advertising Tip - On Strategic Planning

No matter how good it is, customers really don’t want your product. They want what it does to or for them. Make that your message.

Philadelphia Ad Agency

NAKAMA Suits for the Week Ahead

YASH | SENIOR CLIENT SERVICES MANAGER/GROUP ACCOUNT DIRECTOR

Yash is a senior marketing professional that has spent the last fifteen working with blue-chip advertising agencies, PR agencies and media buying houses initially as an account management executive and later as a creative agency head. 1,662 more words

Leo's Daily Advertising Tip - On Branding

How frequently do you reinforce your company’s brand pillars to your entire organization? Daily is good. Most companies never do.

Philadelphia Ad Agency

Laundry - thankless laundry.

I grew up, went to college, graduated, got a job, travelled the world – all this, without ever having to do the laundry. Ever. Spoilt? Perhaps. 1,148 more words

#unilever

Leo's Daily Advertising Tip - On Social Media

#disruption in your industry will rarely come from your company or your industry. They are too committed to the status quo.

Philadelphia Ad Agency

Leo' Daily Advertising Tip - On Strategic Planning

Market research only reflects the past or the past environment or attitudes. As a predictor of the future, it needs subjectivity which often makes it fall short.

Philadelphia Ad Agency