Tags » Brand Strategy

Working with what you have

Brand + Business x Christine Moody*

A friend of mine sent me an article on Captain Richard de Crespigny and the Singapore to Sydney ‘incident’ on… 669 more words

Leo's Daily Advertising Tip on Mobile Marketing

Mobile is hot but half or more still prefer purchasing on a desktop for larger pix and perceived greater privacy. #mobilemonday

Advertising

Leo's Daily Advertising Tip - On Strategic Planning

Too many professionals think that a brand is a logo. It’s not. Hint: Your brand is based on your organizational promise, and has nothing to do with graphics.

Philadelphia Ad Agency

A RETAIL RECESSION IS COMING. PURPOSE CAN HELP.

The 2016 holiday retail numbers were disappointing for retailers like Macy’s, Kohl’s, and Sears. Despite large gains from the shift to shopping online this season, Macy’s has announced it will shutter 68 stores. 844 more words

Brand Strategy

SEO Is All About Content

Business owners have a decision to make when it comes to website marketing: do it in-house or farm it out to a content strategy vendor… 701 more words

Content Marketing

WISE DEVILS: 5 LESSONS GOOD BRANDS CAN TAKE FROM BOB DYLAN

And now today at Make Good Trouble, we invite you to take off your shoes, light a clove and learn to pen the perfect protest song. 509 more words

Brand Strategy

A full year

2016 felt full. I make no reference to the seismic shocks our world political landscape has sustained. Those are for conversations off line. By full, I mean my personal trajectory in work and volunteering, 1,933 more words

Case Study