Tags » Brand Strategy

What happens when brands actually listen to people's needs

There’s a thing that happens when you don’t consider human behavior and another that happens when you do.

Nowadays, with all tech things evolving every minute, it’s really hard to catch up with everything. 328 more words

Brand Strategy

Medical Facilities of America Re-Branding

In 2017, during a website re-design project, we decided to re-brand. Medical Facilities of America (MFA) had a product logo that was derived from clip art as well as no logos for its locations. 42 more words


When Brand New means Brand Lost

The allure of the rebrand

What is a brand?  Design agencies – and their more gullible clients – might have you believe it is principally about the brand name, the logo, the visual identity, etc.  1,294 more words

Marketing Strategies

How to get away with Brand Murder

Brands live and die by the sword of consumers… we sometimes…no, almost always over estimate the value that consumers place on our brand.

Unfortunately most consumers don’t live for our brands but with our brands and that is why it’s quite easy for us to kill them. 901 more words


Leo's Daily Advertising Tip - On Strategic Planning

Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter Thiel

Daily Tips

How to Set your Brand Strategy like a Pro

This post is an expatiation of my answer to a question asked by a friend about the difference between branding and packaging, and which should come first. 297 more words