Tags » Brand Strategy

The Truth About RFPs

Someone once said, “There are three sides to every story: my side, your side, and the truth.” I feel that way about the request for proposal process. 433 more words

Brand Strategy

Good Vibrations

Working in the nonprofit realm for much of my career, I have much experience in donor management, recruitment, and stewardship. However, the nonprofits for which I have spent much of my career were smaller and, honestly, very disorganized about donor management. 1,046 more words

Graduate School Thoughts

Key Takeaways from Market New York Expo

Content Boost Director Carrie Majewski and I had a blast last Thursday, May 12, at Market New York Expo. We learned so much about how to keep improving our marketing strategy from some of our peers in the industry. 573 more words

Content Marketing

Harvard Business Review, A Better Way to Map Brand Strategy

With Matthew Guemple, Art direction Robert Festino, Photo Plamen Petkov

Front Row

STOP saying 'Happy Friday!' - How to Do a Contextual Content Marketing Strategy

There’s an age-old argument about art – whether it’s poetry, paintings or pros – does/should all art have a purpose? As fascinating an argument as that may be, in one aspect there is no debate… 1,964 more words


Leo's Daily Advertising Tip - Advertising

Thought leaders on video…leave the special effects for Hollywood. People view your video for what you have to say. Make your content that which is interesting.

Ad Agency

"Generic Plastics Company" becomes "Sensory Revolutionary" through Branding

How a company positions itself and its technology can make a tremendous difference in how it is perceived by potential customers and investors. Like it or not, brilliant engineering is only part of the success equation – the brand has to be brilliant as well. 417 more words

Brand Strategy