Tags » Brand Strategy

Apps Lead Revenue Growth For Retail

Mobile is leading the way for eCommerce with total share of retail transactions done on Mobile likely to go up to 40 percent of all eCommerce transactions, globally, according to a report by… 310 more words


The biggest brand asset

Leaders define cultures, is something that my once super-boss had shared in a nation-wide gathering of managers. He went on to speak about how great teams achieve the visions that are set and exemplified by their leaders. 392 more words


Should Your Content Be Inclusive?

Not one to follow reality TV or tabloid gossip, I did happen upon the E! channel’s new series, “I Am Cait,” in which Caitlyn Jenner leads viewers through the early stages of her recent gender transition. 718 more words

Content Marketing

The Plight of the Second-Choice School

4 ways to go from the second choice blues to first choice nirvana!

When it comes to selecting a university, there’s a huge amount of information available about individual schools and their rankings. 428 more words

Higher Education

Brand Campaigns and Visual Messaging That Resonates

Graphic Interactive Format (GIF) has been used by brands for engaging audiences in campaigns that resonate with the Mobile audiences. Brands that have integrated the format in their campaign and found success, appeal to the audiences for  humor and creativity in the campaign while fulfilling a need for belonging, as described in “ 411 more words


All agencies need a roadmap

A roadmap helps you get your house in order.

It provides direction, a sense of purpose, instills confidence and ensures there’s a shared belief in the company vision and plans for growth. 237 more words

Agency Positioning

Friday Reflections: There’s Always Time for Collaboration

I admit that I haven’t been able to keep up with this series at my desired biweekly pace (unexpected to-do’s and time crunching can get the best of every marketer!) but I’m happy to be back with the second edition of my ongoing “ 515 more words

Content Marketing