Tags » Brand Value

Danger, assumptions ahead.

You’re human so I must label you.

We love to put people into buckets. Whether it’s because of the way someone looks or speaks or whether they belong to a certain organization, we immediately form a “rock solid” opinion of them. 475 more words

Brand Value

Making a Game of It

Throw a rock in Hong Kong in any direction.  Chances are, you’d hit a stock broker. Or his accountant.  It stands to reason then that someone would finally open a stock market themed bar modeled after the kind seen in… 1,303 more words


2017 legerősebb márkái

A Lego, a  világszerte igen sikeres építőjáték lett a világ legerősebb márkája 2017-ben. A brit Brand Finance piackutató és üzleti tanácsadó vállalat nyilvánosságra hozta a legnagyobb márkaértékkel rendelkező brandek listáját. 234 more words

Google Now Top of World’s Most Valuable Brands List

Brand Finance’s Global 500 latest index which identifies and ranks the world’s most valuable brands was recently released.  The top 20 brands reveal strong dominance of technology brands and underline the importance of trade mark maintenance and protection as they directly contribute to brand value. 145 more words

Trade Marks

Harris Poll: Corporate reputations can become politically polarized

As companies wrestle with how to approach a divided U.S. political climate, new research from The Harris Poll shows that Americans view the reputations of some companies as aligned with their individual values. 1,731 more words


Nintendo vs. Sony - Brand Architecture


This report builds and examines the brand architecture of two brands – Nintendo and Sony – in the video game market including both games and console. 645 more words

#data Analysis

Brand Finance: Google overtakes Apple as the world's most valuable brand

”Google enters 2017 as the world’s most valuable brand, knocking Apple off its perch for the first time in five years, according to this year’s Global 500 report from leading valuation consultancy Brand Finance,” Luke Stangel reports for Silicon Valley Business Journal. 172 more words