Tags » Brand Value

The Bunnings of Alcohol

You’ve guessed right!!

Dan Murphy’s stores work pretty much like the hardware store, Bunnings. Both retailers promise lowest prices and huge range of products. 1,222 more words

Blog Topic 5: Pricing Considerations And Approaches

Verizon Brand Takes a Hit With Consumers As Strike Drags On

Consumer opinion about Verizon has dropped to its lowest level in three years as a strike of some 40,000 workers against the telecommunications giant dragged into a third week. 355 more words

Tech

When Equity Out-brands a Logo

When you think of a brand, you think of a logo. A positive brand image then usually derives from an imbedded brand story, clear positioning within the market, a product that adds value, and above all: a strong logo. 372 more words

Marketing

FROM FINANCE FIRST TO BRAND FIRST: HOW FITNESS FIRST USED MARKETING TO SAVE ITSELF FROM COMPLETE DEFEAT

The old versus new logo of Fitness First – making use of colour branding more relevant to the company’s overall branding philosophy.

BIG DOES NOT EQUAL SUCCESS – THE NEED FOR A BRAND TO CONTINUOUSLY ADAPT TO THE CURRENT MARKET… 923 more words

Blog Topic 4: Product, Brand And New Product

Powerful Marketing Strategy: EXPERIENTIAL BRANDING

Brands use lots of marketing strategies to create emotional connection with their consumers. Experiential marketing is one of the most effective method which develop brand association and emotional connection with the product. 925 more words

Blog Topic 4: Product, Brand And New Product

Luxury brand คืออย่างไร

เมื่อวานได้เจอกับน้องหญิงแห่ง ruchitta

กระเป๋าผู้หญิงแบรนด์ไทยที่กำลังจะมีโอกาสเติบโตอย่างมาก

เราคุยกันเรื่องประเภทของแบรนด์

ว่า เราอยากเป็นแบรนด์แบบไหน

ผมเลยนั่งสรุปให้น้องหญิงฟังออกมาเป็นแบบนี้

ราคาไม่ใช่ข้อกำหนด

ลดความลังเลของลูกค้าลง

หาสาวก ให้เจอ เพื่อเชคคุณค่าที่แท้จริง

Brand Luxury ไม่มีการเปรียบเทียบ เพราะมันเปรียบไม่ได้

“This is what i am Not that Depend”

เข้าใจอารมณ์ของความเป็นหนึ่งเดียว 37 more words

Enlightened Buyers – Plastic, China and How to Drive Your Brand into the Circular Economy

As our seafood gets overfished, and with a growing global population that consumes many more products and plastic, we are facing a growing waste challenge which may lead us to having an ocean that has more plastic than… 848 more words

Environment