Tags » Brand Value

Guest post: Investment Theory: RoCE – some thoughts on a helpful, but sometimes misleading concept

I am happy to present one of the infrequent guest posts. This time a very interesting general post on RoCE (Return on Capital Employed) and Brand value by contributor… 106 more words

Anlage Philosophie

Brands as Patterns

But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

In his 2011 article for the design agency Method, of which he held the position of Principle/Global head of branding, Marc Shillum explores the notion of using ‘patterns’ as a way of branding in contrast to the more conventional method of repetition. 545 more words

Brand Value

Bigger Isn't Always Better

Bigger isn’t always better.  This is especially true for Twitter.  This social media giant is considering upping their 140-character restriction to 10,000.  What might seem exciting for those who depend on a copious amount of words to convey their thoughts, could actually destroy the brand.   114 more words



ความหมายคำว่าแบรนด์  สำหรับผม แปลว่า “วัฒนธรรมแห่งการคิด”



ตัวอย่าง  Ebay สร้างธุรกิจ บนวัฒนธรรมของเขา ที่คุณทั้งเขาไปเสพ และสร้าง

มาลองดูกันครับว่า อะไรคือ ความหมายของคำว่า วัฒนธรรมของเขา

Ebay คือเว็บที่ทำให้คุณหาของมือสอง

eBay คือคุณสามารถเป็นเจ้าของธุรกิจในเวลาว่าง

eBay  ทำให้คุณรู้จัก Feedback rating และ ให้ดาว 15 more words

And the award for the world's "best country" goes to...

There are a million ways to rank countries, but most measure only one thing—the strength of the economy, students’ test scores, goat ownership, and so on.  304 more words

What water is to fish; so is Logo to a Brand

Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs

― Karl Lagerfeld…

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Brand Value

KIND Snacks: Starting a healthy conversation

Daniel Lubetzky had the lofty goal of starting a company both economically sustainable and socially impactful. In 2004, after ten years as a social entrepreneur, he started KIND Snacks. 537 more words