Tags » Brand Value

The New Utility: A Story about Brand in the Social Age

Agility can be about perspective, about being brave enough to climb up high and get a better view. Being brave enough to shout from your viewpoint that the… 1,011 more words

Social Age

The Most Valuable Non-profit Brand of the World (2/2015)

This post is an excerpt of the article “The Most Valuable Non-profit Brand of the World – United Way and the eight principles of strategic fundraising” in… 450 more words

United Way

What’s your Brand Story?

For instance, Starbucks is one such brand. Their marketing communication strategy is effective because of six reasons.

1. Importance to branding.
Starbucks makes sure the brand is highlighted in every possible way. 112 more words

Brand Reputation

Brand Value Survey 2015 – Banking

In February 2015 the Brand Finance Banking 500 ranking was published in “The Banker” magazine. This annual ranking of the 500 most valuable brands in the banking business is created by Brand Finance. 130 more words

Brand Value

Good Content is a Myth

Social media never ceases to amaze me. The first social network I joined was Orkut (does anybody remember that?). I did use it on and off to interact with friends but nothing more. 459 more words

Sameer Saran

Apple Watch transformation to Luxury brand is completed?

Apple is a luxury brand. Or can we consider as one since even Vogue created a 6 pages special article about the new Apple product?.Eventhough the new generation of luxury consumers are interested on “smart” watch, there are two important weakness where Apple can’t compete against other tradionnal & luxury watchmakers: the technology and the value as analyzed in… 186 more words

Luxury

Brand Health

Brand Health

Brand value has been a popular buzz word for the past 10 to 15 years. I’m sure you’ve heard the term before. A lot has been written about how to manage it, how to grow it, and ultimately how to measure it. 320 more words

Brand Health