Tags » Brand Value

2017 legerősebb márkái

A Lego, a  világszerte igen sikeres építőjáték lett a világ legerősebb márkája 2017-ben. A brit Brand Finance piackutató és üzleti tanácsadó vállalat nyilvánosságra hozta a legnagyobb márkaértékkel rendelkező brandek listáját. 234 more words

Google Now Top of World’s Most Valuable Brands List

Brand Finance’s Global 500 latest index which identifies and ranks the world’s most valuable brands was recently released.  The top 20 brands reveal strong dominance of technology brands and underline the importance of trade mark maintenance and protection as they directly contribute to brand value. 145 more words

Trade Marks

Harris Poll: Corporate reputations can become politically polarized

As companies wrestle with how to approach a divided U.S. political climate, new research from The Harris Poll shows that Americans view the reputations of some companies as aligned with their individual values. 1,731 more words


Nintendo vs. Sony - Brand Architecture


This report builds and examines the brand architecture of two brands – Nintendo and Sony – in the video game market including both games and console. 645 more words

#data Analysis

Brand Finance: Google overtakes Apple as the world's most valuable brand

”Google enters 2017 as the world’s most valuable brand, knocking Apple off its perch for the first time in five years, according to this year’s Global 500 report from leading valuation consultancy Brand Finance,” Luke Stangel reports for Silicon Valley Business Journal. 172 more words


How To Choose Audience Over Information.

Your audience is more important than your information.

Imagine your product, offering or cause. Now imagine all the things you’re just dying to say about it: how it works, why it’s the best, why your audience should care, etc. 610 more words

Brand Value

Sustainability deserves a broader audience.

I write a lot about making sustainability mainstream – with the ultimate goal of it becoming table stakes for all products. That’s a heart-warming objective for sure but we’ll never achieve it until we realize that communicating sustainability cannot be safely targeted only to those we would immediately expect to embrace the message. 367 more words

Brand Value