Tags » Brand Value

Coca - Cola vs. Master Cola at the European General Court

The General Court of the European Union (EGC) decided that that a likelihood of confusion between the word/device mark “Master” of Modern Industrial & Trading Investment Co. 1,157 more words

Intellectual Property

What is the Value of a Trademark

Whether you have an existing trademark or are contemplating seeking protection for a mark you intend to use, you may be wondering why it matters and where is the value in a trademark. 542 more words

Trademark Law

Apple's $119 billion asset hidden in plain sight

”In explaining why he originally bought Coca Cola, Warren Buffett once said that the value of Coke’s brand names were no where reflected on their balance sheet and that this made the stock an especially good value,” Ken Kam writes for Forbes. 124 more words


Brand Octopuses

The world is filled with milion of brands but, behind most of them are only a few big cooperations. These companies control the gobal consumers markets for food, beverages, cleaning preperations, personal care products, cosmetics and cigarettes. 247 more words


Grown up brands

How does a brand develop gravitas?

Almost all internet start-ups set out to disrupt and this disruption starts with the brand. From the fore-runner Egg to the much advertised Nutmeg, we are asked to think of the brand as something associated with things we like. 405 more words


2014: Statistics for Community Trademarks

The „TM5“ just published a Statistics about the development of Community Trademarks in 2014.

Below you can see that 117.451 Community Trademark (CTM) Applications were received by OHIM in 2014. 153 more words

Intellectual Property

VoteBash – a new brand and a worldwide social voting site

What is VoteBash?

VoteBash is a worldwide, online social voting site which was just launched recently. The idea is simple. VoteBash gives people the freedom to speak out their mind and to find out what other people think about inspiring and up-to-date topics. 718 more words

Intellectual Property