Tags » Brand Value

3 ways to convert your first time buyers into regular customers !

70% of CMOs overlook customer retention as a top priority, as per the recent Forrester survey. Sadly, this is 100% true in B2B marketing. B2B marketers lose almost half of their marketing budget and time focusing on new customer acquisition, inversely exceeding the cost per acquisition! 445 more words

Digital Marketing

Middle-class Kids be Like: Woolies or Nah

It’s Sunday night and mom and I, as well as my tiniest brother (who insists is “7 and a quarter”) get to the shopping centre to buy bread for tomorrow’s lunch boxes. 557 more words


EGC: Pink Lady vs. English Pink

The European General Court (EGC) decided that the decision of the BoA has to be annulled, but not altered   because it did not mention an earlier decision of a Community Trademark (CTM) court ( 733 more words

Brand Value

Brand+Culture Webinar: Leveraging Culture to Build a More Dynamic Brand

Some of the most dynamic companies in the world today are approaching branding in a whole new way — Branding from the Inside Out — fostering highly-aligned cultures that consistently attract and retain top talent and garner loyal customers. 109 more words

Brand Culture

Manchester United - #1 Football Brand In The World

Manchester United were today named the #1 football brand in the world in Brand Finance annual report on the top 50 most valuable football brands in the world. 318 more words

Manchester United

These are the 8 most valuable brands

After a brief demotion to the No. 2 spot last year, Apple has won back its title as the world’s most valuable brand, according to the annual… 226 more words


How to keep your brand a step ahead

by Heath Adams, Director Dapresy – AMI Marketing Summit Exhibitor

The Internet is possibly the best invention that man has ever made. Some may argue it is the wheel, or the combustion engine but try telling that to the billions of people who use it every day to run their lives, or the millions of companies who are able to compete for business on a global scale even if they are a one-man band operating from a small room in their studio apartment in the most remote area. 697 more words

Marketing Summit