Tags » Brand Value

These are the 8 most valuable brands

After a brief demotion to the No. 2 spot last year, Apple has won back its title as the world’s most valuable brand, according to the annual… 226 more words


How to keep your brand a step ahead

by Heath Adams, Director Dapresy – AMI Marketing Summit Exhibitor

The Internet is possibly the best invention that man has ever made. Some may argue it is the wheel, or the combustion engine but try telling that to the billions of people who use it every day to run their lives, or the millions of companies who are able to compete for business on a global scale even if they are a one-man band operating from a small room in their studio apartment in the most remote area. 697 more words

Marketing Summit

Báo cáo thường niên Top 100 thương hiệu giá trị nhất thế giới

Tổng hợp các báo cáo 100 thương hiệu tốt nhất thế giới của 2 đơn vị uy tín nhất là Interbrand và MillwardBrown

Báo cáo của Interbrand từ 2010… 11 more words


The New Utility: A Story about Brand in the Social Age

Agility can be about perspective, about being brave enough to climb up high and get a better view. Being brave enough to shout from your viewpoint that the… 1,011 more words

Social Age

The Most Valuable Non-profit Brand of the World (2/2015)

This post is an excerpt of the article “The Most Valuable Non-profit Brand of the World – United Way and the eight principles of strategic fundraising” in… 450 more words

United Way

What’s your Brand Story?

For instance, Starbucks is one such brand. Their marketing communication strategy is effective because of six reasons.

1. Importance to branding.
Starbucks makes sure the brand is highlighted in every possible way. 112 more words

Brand Reputation

Brand Value Survey 2015 – Banking

In February 2015 the Brand Finance Banking 500 ranking was published in “The Banker” magazine. This annual ranking of the 500 most valuable brands in the banking business is created by Brand Finance. 130 more words

Brand Value