Tags » Brand Value

Brand Value Survey 2015 – Banking

In February 2015 the Brand Finance Banking 500 ranking was published in “The Banker” magazine. This annual ranking of the 500 most valuable brands in the banking business is created by Brand Finance. 130 more words

Brand Value

Good Content is a Myth

Social media never ceases to amaze me. The first social network I joined was Orkut (does anybody remember that?). I did use it on and off to interact with friends but nothing more. 459 more words

Sameer Saran

Apple Watch transformation to Luxury brand is completed?

Apple is a luxury brand. Or can we consider as one since even Vogue created a 6 pages special article about the new Apple product?.Eventhough the new generation of luxury consumers are interested on “smart” watch, there are two important weakness where Apple can’t compete against other tradionnal & luxury watchmakers: the technology and the value as analyzed in… 186 more words

Luxury

Brand Health

Brand Health

Brand value has been a popular buzz word for the past 10 to 15 years. I’m sure you’ve heard the term before. A lot has been written about how to manage it, how to grow it, and ultimately how to measure it. 320 more words

Brand Health

Coca - Cola vs. Master Cola at the European General Court

The General Court of the European Union (EGC) decided that that a likelihood of confusion between the word/device mark “Master” of Modern Industrial & Trading Investment Co. 1,157 more words

Intellectual Property

What is the Value of a Trademark

Whether you have an existing trademark or are contemplating seeking protection for a mark you intend to use, you may be wondering why it matters and where is the value in a trademark. 542 more words

Trademark Law

Apple's $119 billion asset hidden in plain sight

”In explaining why he originally bought Coca Cola, Warren Buffett once said that the value of Coke’s brand names were no where reflected on their balance sheet and that this made the stock an especially good value,” Ken Kam writes for Forbes. 124 more words

News