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Financial Services: Map a Customer Experience & Build Loyalty

When customers buy a service, they purchase a set of intangible activities carried out on their behalf. 142 more words

Brand Culture

Enraging Environments 

The Renault experiencial boutique at the Champs Elysees, Paris. Engaging customers to get to know the brand and its products. Visitors construct their own experience by selecting areas of interest. 23 more words

Book Of Charms

Understanding Those Unique “Magic Moments”

In a world driven by constant distractions and short attention spans, it has become difficult for brands and marketers to display their meaningfulness in consumers’ lives. 365 more words

Mobile Marketing

BRAND SUTRA

I am not a logowala, I am a brand strategist.

Thinking of a brand as just an identity is the biggest mistake, which the brand owners do. 1,353 more words

Thinking with AND: Insights from KIND’s story

“I’m a confused Mexican Jew.” So says Daniel Lubetzky, Founder and CEO of KIND Snack, in his very personal interview with Columbia faculty member David Rogers at BRITE ’16. 428 more words

Marketing

These Are the World's Most Valuable Brands

For the second time in three years, Google is the world’s most valuable brand, according to the latest BrandZ ranking compiled by marketing research firm Millward Brown. 345 more words

Tech

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