Tags » Branding & Advertising

5 Reasons Email Marketing Adds Value to Your Brand

One of the most valuable content marketing tools that can showcase a business’ brand to their customers regularly and share relevant information is email marketing… 434 more words


SMstudy : Your Way Up

When you leave the sales floor, where do you want to go?

Some people will just head to the lounge for a cup of coffee, but others will advance to new positions in marketing and management. 332 more words

Your Marketing Checklist: Checking it Once, Checking it Twice

Early December is often one of the busiest times of the year for many businesses as we feverishly try to shore up fourth quarter sales orders, wrap up year-end projects and campaigns and start planning for 2016. 359 more words


Is Your Brand Honest?

We’ve all become aware of the recent media incident involving an employee of Hydro One acting inappropriately, resulting in his swift dismissal due to their code of conduct policies. 413 more words

Branding & Advertising

How Canadian Brand Identities Get Lost in American Franchises

An interview with a Canadian owner of the U.S. brand Edible Arrangements

As a Canadian marketer, I am often faced with the challenge of trying to market an American franchise to a Canadian audience. 725 more words