Tags » Branding & Advertising

Is Your Brand Honest?

We’ve all become aware of the recent media incident involving an employee of Hydro One acting inappropriately, resulting in his swift dismissal due to their code of conduct policies. 413 more words

Branding & Advertising

How Canadian Brand Identities Get Lost in American Franchises

An interview with a Canadian owner of the U.S. brand Edible Arrangements

As a Canadian marketer, I am often faced with the challenge of trying to market an American franchise to a Canadian audience. 725 more words


You Know You Want It – But What is Lead Generation?

If you’re in business, then you need leads. But what exactly is a lead? Well, that can mean different things depending upon your goals and objectives.As a marketer, my goal is to help businesses grow, but to do that, we need to clearly define the goals and objectives for obtaining that growth. 426 more words


Color Me Run 2015 - Cuộc chơi đầy màu sắc thương hiệu

Color Me Run VN là một chương trình có mô tuýp không hề mới, rất giống với The Color Run được tổ chức ở Mỹ và nhiều nước trên thế giới. 1,395 more words


What Should I Be Getting From My Marketing Expert?

 No matter what realm – financial, legal, health or business – we rely on experts to provide us with answers that we otherwise couldn’t come up with on our own. 411 more words


Cuộc Du Hành Vào Thế Giới Sáng Tạo (Part 1)

Tôi không hẳn là người giỏi sáng tạo, con đường đưa tôi đến với thế giới sáng tạo là những ấn tượng và sự tò mò.

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Digital Collateral – To Go Paperless or Not To Go Paperless?

Print media has taken a backseat in the last decade to make room for digital. However, even in this digital age, print isn’t expected to go away any time soon. 620 more words

Branding & Advertising