Tags » Branding & Advertising

Building a Cohesive Brand Identity

I know companies understand that they need to have a brand, but many miss the mark on creating a cohesive brand identity. Although many may see this as ‘fluff’, creating a strong brand identity can be a complicated process that’s difficult to master. 566 more words

Marketing

Earth Day – 4 Key Elements of a Cause Marketing Campaign

Cause marketing refers to the alignment of a brand with a cause that produces profitable and societal benefits for both. Today, consumers want to know what your company stands for and what you’re doing to make the world a better place. 553 more words

Marketing

Podcasts - Digital Marketing's New Best Friend

Although podcasts are not new, I’ve noticed a recent resurgence in their popularity that’s worth noting.

If you may recall, podcasts are digital media files that feature audio recordings, and originated in the early 2000’s, but it wasn’t until technology advanced and distribution methods expanded that podcasting exploded in popularity. 257 more words

Marketing

Rethinking Your Brand: When Your Audience Doesn't Like Your Brand

Last week, Canadians were glued to televisions across the country as they watched The Toronto Blue Jays take on the Cleveland Indians in what became their final playoff game of the season. 522 more words

Marketing

The Blurred Lines Between Advertising and Social Media

When Ronald Reagan’s Chesterfield cigarette ads premiered, did we really believe that he smoked a pack a day? Probably not, because we knew it was an advertisement. 376 more words

Marketing