In the next of our, “What Went Wrong” series, I’d like to explore a recent controversial advertisement aired by Dove. For years, Dove has created a brand that’s reflective of “real beauty” for women, meant to relate to all women despite their physical characteristics. 495 more words
Tags » Branding & Advertising
Next in our “What Does It Really Mean” series is Native Advertising. This is another one of those confusing industry buzzwords, but one that’s important because native advertising is everywhere. 511 more words
I know companies understand that they need to have a brand, but many miss the mark on creating a cohesive brand identity. Although many may see this as ‘fluff’, creating a strong brand identity can be a complicated process that’s difficult to master. 566 more words
Cause marketing refers to the alignment of a brand with a cause that produces profitable and societal benefits for both. Today, consumers want to know what your company stands for and what you’re doing to make the world a better place. 553 more words
Although podcasts are not new, I’ve noticed a recent resurgence in their popularity that’s worth noting.
If you may recall, podcasts are digital media files that feature audio recordings, and originated in the early 2000’s, but it wasn’t until technology advanced and distribution methods expanded that podcasting exploded in popularity. 257 more words