Tags » Branding & Advertising

Rethinking Your Brand: When Your Audience Doesn't Like Your Brand

Last week, Canadians were glued to televisions across the country as they watched The Toronto Blue Jays take on the Cleveland Indians in what became their final playoff game of the season. 522 more words

Marketing

The Blurred Lines Between Advertising and Social Media

When Ronald Reagan’s Chesterfield cigarette ads premiered, did we really believe that he smoked a pack a day? Probably not, because we knew it was an advertisement. 376 more words

Marketing

Why Your Company Needs to Invest in Marketing

Marketing is not an option; it’s a necessity. And not just for the giants like Coca Cola and Nike. Whether you’re a Fortune 500 or a company of one, you need to invest in marketing in order to be successful. 309 more words

Marketing

Have a Brand Story? Share it!

Your brand story is more than the story of your company. The narrative is more than what’s written on a website, the words in a brochure or the presentation used to secure new clients. 367 more words

Branding & Advertising

5 Reasons Email Marketing Adds Value to Your Brand

One of the most valuable content marketing tools that can showcase a business’ brand to their customers regularly and share relevant information is email marketing… 434 more words

Marketing

SMstudy : Your Way Up

When you leave the sales floor, where do you want to go?

Some people will just head to the lounge for a cup of coffee, but others will advance to new positions in marketing and management. 332 more words