Tags » Branding & Advertising

What Went Wrong: Dove’s Soap Ad

In the next of our, “What Went Wrong” series, I’d like to explore a recent controversial advertisement aired by Dove. For years, Dove has created a brand that’s reflective of “real beauty” for women, meant to relate to all women despite their physical characteristics. 495 more words

Marketing

What Went Wrong: Kendall Jenner and Pepsi

In our next series, coined “What Went Wrong,” I’ll be discussing recent controversial marketing campaigns and providing an analysis of why I feel they may have failed. 611 more words

Marketing

What Does It Really Mean Series: Native Advertising

Next in our “What Does It Really Mean” series is Native Advertising. This is another one of those confusing industry buzzwords, but one that’s important because native advertising is everywhere. 511 more words

Marketing

Influencer Marketing: 3 Tips For Finding The Right Influencer For You

In my last blog I discussed if influencer marketing is right for your business. I highlighted how 94% of those who used influencer marketing believe the tactic to be effective… 291 more words

Marketing

Building a Cohesive Brand Identity

I know companies understand that they need to have a brand, but many miss the mark on creating a cohesive brand identity. Although many may see this as ‘fluff’, creating a strong brand identity can be a complicated process that’s difficult to master. 566 more words

Marketing

Earth Day – 4 Key Elements of a Cause Marketing Campaign

Cause marketing refers to the alignment of a brand with a cause that produces profitable and societal benefits for both. Today, consumers want to know what your company stands for and what you’re doing to make the world a better place. 553 more words

Marketing

Podcasts - Digital Marketing's New Best Friend

Although podcasts are not new, I’ve noticed a recent resurgence in their popularity that’s worth noting.

If you may recall, podcasts are digital media files that feature audio recordings, and originated in the early 2000’s, but it wasn’t until technology advanced and distribution methods expanded that podcasting exploded in popularity. 257 more words

Marketing