Tags » Branding Design

Working At Creativity

Can Creativity be Cultivated?
Albert Einstein is not remembered for his graphic design, but there’s no denying he was responsible for an abundance of creative new ideas to the field of physics. 1,404 more words

Branding Design

Visual Technique #10: Sculpted Type

Before the invention of moveable type, illustrated manuscripts featured hand rendered lettering and embellished capitals. Typography was as free and as beautiful as its creators could make it. 592 more words

Branding Design

Visual Technique #9: System of Shapes

The term “system of shapes” may sound too formal and daunting to attempt, but it is just a way of saying that any given design can use very simple repeated elements to be drawn. 345 more words

Branding Design

Visual Technique #8: Essence

In identity design the most important question to ask oneself is not “What can I add to this design?” but rather, “What can I remove? How can I simplify it?” and “How can I show the essence of this subject?” 319 more words

Branding Design

Visual Technique #7: Negative Shapes

Most letters have negative shapes or counters. These are more malleable than the positive parts of letterforms and provide chances to create the double entendre while leaving the core letterform more recognizable. 218 more words

Branding Design

Visual Technique #6: Ligatures and Flourishes

Ligatures and flourishes (or swashes) will be mostly useful options for wordmarks and monograms because they are typographic in nature. Indeed, the employment of either can change a plain signature into a wordmark. 463 more words

Branding Design

Visual Technique #5: Linear Treatment

As with fragmentation, this technique of rendering the whole identity with just lines carries the risk of making the lines or the spaces between them too small for clarity at small sizes or when viewed at a distance. 278 more words

Branding Design