Tags » Branding Design

Famous Fails

If I don’t know about the law of gravity and trip, I will fall. It never fails. Ignorance of immutable laws gives no immunity to the results of breaking them. 1,006 more words

Branding Design

Corporate Identity Spatial Considerations

Much good in a design, even in an exquisite design, can be undermined by poor spacing. There is no benefit to having size relationships that are jarring or spaces between elements that do not look natural. 844 more words

Branding Design

Signatures with Logos and Monograms

For our purposes, we’ve defined a signature as the company name written in a particular font with no or only minimal design adjustments. This is the least value added design and has been used historically for identities for consumer products. 495 more words

Branding Design

Other Color Issues for Identities

An identity needs to work in all situations, not just in ideal lighting or at optimal distances. They need to be easily recognizable in even compromised conditions. 892 more words

Branding Design

Logo and Signature Color Basics

Every identity must be able to work in flat black & white (1). There are too many situations where this constraint is a reality to ignore it. 524 more words

Branding Design

Working At Creativity

Can Creativity be Cultivated?
Albert Einstein is not remembered for his graphic design, but there’s no denying he was responsible for an abundance of creative new ideas to the field of physics. 1,404 more words

Branding Design

Visual Technique #10: Sculpted Type

Before the invention of moveable type, illustrated manuscripts featured hand rendered lettering and embellished capitals. Typography was as free and as beautiful as its creators could make it. 592 more words

Branding Design