Tags » Branding

The Street, The Beat

24 August 2019 – I’m hardly the first to muse about the way “the street” so often leads “the beat” — i.e., the way many big-name creative people, big-name brands, politicians etc. 345 more words


A Sagan Moment: BTS & Art

Earlier this week, Bang Shi Hyuk, held a corporate briefing in Seoul reporting profits up over 200% for the first half of the year (32.5m vs 53.3m in 2018–in comparison… 1,400 more words


SYBAF ST. Andrews College- #InternWeek

Brands Sponsoring IPL 2019

The 12th edition of the Indian premier league (ipl) is about to begin today. Like always, the cricket tournament has teamed up with multiple brands to reach out to a larger number of fans and also to ensure better delivery of the event. 9,568 more words

Current Affairs

My Logo Journey: Wrap

This is the last entry chronicling my brand identity development journey. Seven weeks ago, I charged myself with the ambitious task of creating three unique logos for three fictitious companies in three separate industries. 1,025 more words

Logo Design

Say it in a Package

It has come to my interest the fact how packages can affect the consumers and their senses. The very first thing the consumers tend to notice is the package of an item.   318 more words

Consumer Behaviour