Tags » Branding

How Zombies Inspired Transmedia Storytelling

Recently in IMC 619, we discussed the prominence of digital storytelling. The basic concept here is that companies can advertise through multiple media outlets in order to convey an idea or story about themselves. 238 more words


Think Before You Click- Personal Branding

Picture taken from google.com.

Branding a company is extremely important when you have a job. But what if you are looking for a different job? Or just starting out in the work field? 534 more words

Alway release follow up to #LikeAGirl ad

Always follow up their amazing advert with this one. Another step in a great direction.


Secret newspaper business helps marketers make money...

Further to my recent posts about print channels and the travel industry, I’d thought I’d share how newspapers are partnering with marketers to make more money for both parties. 463 more words


Casper is making mattress shopping a friendly experience—and it's paying off

If you’ve ever experienced shopping for a mattress in the US, you’ll empathize with Casper‘s lament.

“Buying a mattress is just like buying a used car,” observes Casper co-founder and head of product design, Jeff Chapin. 728 more words

Freytag Anderson - Fraher Architects

Visual identity system for London based Fraher Architects. Our concept is based on the visual language of architecture. The logo is based on the plan view of the letter F. 45 more words

Graphic Design

Facebook Video vs. YouTube – Why Brands Should Now Upload Directly to Facebook Timeline

     Facebook has recently changed the way it integrates video into your feeds and timelines and it has vast implications for engagement and views.

      Under its former protocol, one could link a video from YouTube, Vimeo, or other channel such as Videolicious into a post.  499 more words