Recently in IMC 619, we discussed the prominence of digital storytelling. The basic concept here is that companies can advertise through multiple media outlets in order to convey an idea or story about themselves. 238 more words
Tags » Branding
Further to my recent posts about print channels and the travel industry, I’d thought I’d share how newspapers are partnering with marketers to make more money for both parties. 463 more words
Facebook has recently changed the way it integrates video into your feeds and timelines and it has vast implications for engagement and views.
Under its former protocol, one could link a video from YouTube, Vimeo, or other channel such as Videolicious into a post. 499 more words