Tags » Branding

The AND 1 Mix-Tape Tour

When I meet people today and tell them that I was one of the co-founders of AND 1, they almost all – to a person – mention the mix tapes. 610 more words


Building a Great Brand

“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. That emotional relationship is built on the most important characteristic, which is trust… A great brand raises the bar – it adds a sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the sense that the cup of coffee your drinking really matters.’ Howard Shultz, CEO of Starbucks coffee… 1,067 more words

Google’s Googlee to its Googleness: Duty of Care Breached

“But the one who does not know and does things deserving punishment will be beaten with few blows. From everyone who has been given much, much will be demanded; and from the one who has been entrusted with much, much more will be asked”

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New post by Mon on June 27, 2017 at 10:14PM

Something that’s blue and deep, is notorious to have AND keep the secrets. Oceans are no different. #ReadAgain #MonaSays

A beautiful and very large Oceanic Whitetip in the crystal blue waters of #CatIsland, #Bahamas. 32 more words


Career Fair & Networking Event Tips

Career Fairs and Networking Events can be intimidating if you are not prepared. We have our best tips for preparation for before, during, and after the events. 373 more words


CoverGirl Disses Young Thug? New Raising Cane's Shows Out|Brand Love #1

It has been entirely too long, but I’m back with the jump off!

Kicking off my FAVORITE season with a BANGGG, I’d like to introduce a new series called “Brand Love” where I will be highlighting brands and companies that catch my eye with their messaging. 524 more words


Taking a look at Converse - brand positioning and differentiation.

In this post I will be taking a look at brand differentiation and brand positioning, making use of Converse as an example to illustrate the importance of differentiation and positioning. 723 more words