Tags » Branding

Newspapers, fridges, grapes and 7 series BMWs

Like the rest of the planet, Malaysian consumers are spending more time online and this has seen a dramatic fall in the circulation of newspapers. 326 more words


Your Brand, Your Story

On April 22, 2017, CEO Mentor Host John Phillips talks with Chris Smith, founder of The Campfire Effect, on effective branding and brand story-telling.  In a fun, dynamic back-and-forth, this episode delivers practical, down-to-earth, immediately applicable perspective for your business, division, or your career growth.  123 more words

Business Growth

Social Media Marketing is Digital

I read an article in the Times titled “A Google Gold Mine Below the Search Bar” that got me thinking about how I teach social media marketing to my graduate students.  208 more words


The future of branding (or "choices")

The future of branding will not be defined by the platforms available, and nor will it be defined by what marketers can do on those platforms. 1,198 more words

Brand Strategy

Say what you want about the Starbucks Unicorn Frappuccino — it was marketing genius

As social media branding campaigns go, Starbucks’ Unicorn Frappuccino blitz will go down as a textbook case of how to do it right.

“It was a very smart marketing tactic,” said Kate Engineer, director of communications at Toronto-based Fervid Communications, a marketing and social media company that specializes in the hospitality industry. 564 more words