Like the rest of the planet, Malaysian consumers are spending more time online and this has seen a dramatic fall in the circulation of newspapers. 326 more words
Tags » Branding
On April 22, 2017, CEO Mentor Host John Phillips talks with Chris Smith, founder of The Campfire Effect, on effective branding and brand story-telling. In a fun, dynamic back-and-forth, this episode delivers practical, down-to-earth, immediately applicable perspective for your business, division, or your career growth. 123 more words
As social media branding campaigns go, Starbucks’ Unicorn Frappuccino blitz will go down as a textbook case of how to do it right.
“It was a very smart marketing tactic,” said Kate Engineer, director of communications at Toronto-based Fervid Communications, a marketing and social media company that specializes in the hospitality industry. 564 more words