The next time you ride the bus or step into a coffee shop, look around and count how many people are reading a newspaper. Perhaps a handful? 72 more words
Tags » Brands
Waterstones, one of Europe’s largest book retailers, has been accused of subterfuge after it opened three unbranded stores in England.
They are Harpenden Books in Hertfordshire, Southwold Books in Suffolk and The Rye Bookshop in East Sussex. 210 more words
Trend Summary: Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined.
A new online study of 600 brand marketers, retailers and shoppers by… 254 more words