Tags » Brands

A new change in the loyalty game

The current digital era has almost completely driven demure, unadventurous and “old-fashioned” marketing out. The reason lies not with the fact that it’s no longer effective, but with the realisation that there are many more factors being constantly added on to its equation. 503 more words


What Makes You Beautiful

Does title remind me something? Oh yes it did!

Recently while talking to my friend, she revealed me that she is going to meet her boyfriend and wants to make this meet ‘special’. 608 more words

Live Up To Expectations

We work on brands. Our brands change and transform people’s lives, hopefully for noble causes. That’s the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. 141 more words

Design Thinking

FMP / Creating a Brand Identity

As my FMP started to take shape, I have looked at how I can create a brand identity.

What is ‘Brand Identity’

“A company’s brand identity is how that business wants to be perceived by consumers. 597 more words

Inventivity / Level 6

Website Plan Upgrade |NEW BEGINNING 

Hello Beauties and Beaus

                  I’m excited to tell you all that I took action, to upgrade my website. I took the leap and upgraded my website plan, brand, hosting and domain. 328 more words


Let's talk about heels!

We pretty much all love them, they’re extremely elegant, It’s the ideal footwear on a night out with the girls, or when you go on a date with that cute guy you’ve been looking forward to for ages. 2,136 more words

Cleaning up online ads not just for Google and Facebook to do

(Source: www.straitstimes.com)

Recent incidents of online ads appearing alongside content that endorses violence and hate speech have put programmatic advertising – the use of algorithmic tools that automate the placement of online advertising – firmly in the spotlight. 1,031 more words

Current Affairs