Tags » Brands

Users of Jessica Alba's Honest Company Sunscreen Are Posting Photos of Epic Sunburns

Eco-friendly Honest Company’s sunscreen may be “naturally derived,” “unscented” and “non-toxic,” according to the company’s website, but now some users on social media are claiming that it doesn’t work. 304 more words


Bonpoint is a Juniors and children’s wear brand based in Paris, France. Founded in 1975 by Marie-France Cohen, the brand went into the creative hands of Christine Innamorato in 2006. 145 more words


Snapchat, the new brand communication platform?

Released in 2011, Snapchat is a social media network that allows user to send photo messages that automatically delete themselves shortly after being viewed. Snapchat is now the third most popular social app among those aged between 18 – 34 years of age, according to a report by comScore. 563 more words


What are you putting your name to?

Corporate branding is always good, right? I mean you put your name out there and it increases awareness, liking and probability of support for your company. 107 more words

Managerial Insights

Why I Am a Marketing Major

One of my marketing professors described marketing as the combination of economics and psychology. If you think about it, that description makes perfect sense. Marketing is about people: shifting their perceptions, grabbing their attention, appealing to their tastes, discovering how to reach them, etc. 739 more words


Trending Pages

Our Trending pages will feature the latest trends in mass media, social media, business and how they can all help each other to promote and build brands. 179 more words