Tags » Building A Brand

2017 Writing and Business Goals

Coming into 2017, I couldn’t be more excited to start a fresh year with nothing but freelance work ahead of me. This time last year I had finished up all my freelance clients and was not looking for more. 933 more words

Freelance Writing

10 Reasons To Use Email Marketing

Everyday, there are new ways to attract clients. Some of the most popular are social media, digital advertising, and using personal data to market to specific markets. 671 more words

Marketing

Wisdom from Phil Knight, creator of Nike

“Supply and demand is always the root problem in business. It’s been true since Phoenician traders raced to bring Rome the coveted purple dye that colored the clothing of royals and rich people; there was never enough purple to go around. 171 more words

Leadership

10 Commandments of Content Marketing

What is Content Marketing? According to The Content Marketing Institute, an online source for information on all things content marketing related:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” 831 more words

Marketing

“If any female feels she needs anything beyond herself to legitimate and validate her existence, she is already giving away her power to be self-defining, her agency.” – Bell Hooks…

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Building A Brand

Wholesale isn't broken, just poorly managed -- Intro

I’m going to embark on a lengthy series of posts about the wholesale business as it relates to fashion apparel, accessories, and footwear. It’s a big deal because the fashion industry is in dire straights at the moment and many brands are blaming the wholesale business as a key contributor. 1,457 more words

Wholesale

Overachieving Your Platform: Best of the Water Cooler Series Book #2!

Many years ago, a good friend went into a coma after giving birth. She was on life support for nearly four months. We all prayed and wondered if she would pull through to see her baby girl and live a full life. 672 more words

Writer's Life