Tags » Building A Brand

Amazon's awareness dwarfs legacy retail competitors

I’ve been working to get my head around the future of the global retail. On one hand, we can always look to the number of stores or the revenue generated along with history and customer loyalty a particular retailer may have. 2,976 more words


It's all about the healing

Okay, the Sisyphean wait is over, the truth is out there! I am officially a working artisan craftswoman!  It’s been a long time in coming, and I’ve had a few false starts, but I am creating and selling  324 more words

Healing Grief Food Love Chaplain Quilt Fabric Art

Building a Brand on a Dime

Good branding is at the core of any good company.  When you’re just starting, developing your brand with limited funds takes some creative thinking.  I knew the day I opened Plan A for business that I wanted to build a brand that our customers recognized as compassionate, dependable and logical. 553 more words


Building a Brand in the Digital Age

This week, Brandon and Teresa Dufour give us a lesson on brand building in the digital age. This was recorded on Facebook Live at the Greater Waterbury Chamber of Commerce, in front of a leadership and community class. 86 more words

2017 Writing and Business Goals

Coming into 2017, I couldn’t be more excited to start a fresh year with nothing but freelance work ahead of me. This time last year I had finished up all my freelance clients and was not looking for more. 933 more words

Freelance Writing

10 Reasons To Use Email Marketing

Everyday, there are new ways to attract clients. Some of the most popular are social media, digital advertising, and using personal data to market to specific markets. 671 more words


Wisdom from Phil Knight, creator of Nike

“Supply and demand is always the root problem in business. It’s been true since Phoenician traders raced to bring Rome the coveted purple dye that colored the clothing of royals and rich people; there was never enough purple to go around. 171 more words