Tags » Building Awareness

Infographic: Know The 5 Types of Awareness on the Buyer's Journey

Depending on your customer’s stage of awareness, they will need different content and messaging.

Completely Unaware customers need content that informs and enlightens.

Is your customer… 116 more words

Content Marketing

The Importance of Being Care-full

I often like to make a distinction between caring and care-taking when it comes to leading others. This post, from 2011, gets more specific about what it means to care and why it’s important. 805 more words

Leadership

Patience in Leadership ~ More Discipline Than Virtue

Ben Franklin once said, “He that can have patience, can have what he will”

He was probably right. But, in a world where technology demands speed and the pressure to produce immediate results is all around us, disciplining ourselves to be patient is tough. 593 more words

Leadership

Climbing the Ladder of Inference

It happened again this week. I was going along merrily about my business when I read something very disturbing on someone’s Facebook page. It was one side of a multi-faceted, distasteful, eye-opening situation affecting a significant number of people personally and about which most of the rest of us had an opinion. 940 more words

Leadership

IN CONVERSATION WITH SEAN WORRALL

CIO Irene Gomez speaks with Sean Worrall, Managing Director of content.sg

Consumers today are shutting off the traditional world of marketing. They rely on their DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). 1,302 more words

The Practical Gift of Humility

Some time ago, there was an online discussion that came about from a blog post published by Mary Jo Asmus.  In it, Mary Jo  outlined a number of important gifts people can give to those they lead; the more intangible ones that make a big difference when building a happy and engaged workforce. 416 more words

Leadership

Concert for an aching forest

The forests of Cheran are at the centre of a most intricate problem. It was to stop their indiscriminate felling that town people took control of Cheran and went back to their ancient administration system of “Usos y Costumbres” (ancient traditions), which was just recently recognised as a legitimate right by Mexico’s Supreme Court. 695 more words

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