Tags » Building Awareness

The Functional Medicine and Gut Health approach to managing chronic conditions including eczema

I have written briefly about Functional Medicine earlier in my posts. I have also mentioned how I have gradually moved towards it over the past couple of years through my research to find a less harmful way of managing my daughter’s extremely severe eczema. 3,119 more words


The journey of a thousand miles begins with one step

Our family’s journey began some years ago when our daughter was diagnosed with eczema (Atopic Dermatitis). Since then we have come a long way. It has motivated me to work towards increasing awareness about this condition in our country where it is very low. 246 more words


Infographic: Know The 5 Types of Awareness on the Buyer's Journey

Depending on your customer’s stage of awareness, they will need different content and messaging.

Completely Unaware customers need content that informs and enlightens.

Is your customer… 116 more words

Content Marketing

The Importance of Being Care-full

I often like to make a distinction between caring and care-taking when it comes to leading others. This post, from 2011, gets more specific about what it means to care and why it’s important. 805 more words


Patience in Leadership ~ More Discipline Than Virtue

Ben Franklin once said, “He that can have patience, can have what he will”

He was probably right. But, in a world where technology demands speed and the pressure to produce immediate results is all around us, disciplining ourselves to be patient is tough. 593 more words


Climbing the Ladder of Inference

It happened again this week. I was going along merrily about my business when I read something very disturbing on someone’s Facebook page. It was one side of a multi-faceted, distasteful, eye-opening situation affecting a significant number of people personally and about which most of the rest of us had an opinion. 940 more words



CIO Irene Gomez speaks with Sean Worrall, Managing Director of content.sg

Consumers today are shutting off the traditional world of marketing. They rely on their DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). 1,302 more words