Our family’s journey began some years ago when our daughter was diagnosed with eczema (Atopic Dermatitis). Since then we have come a long way. It has motivated me to work towards increasing awareness about this condition in our country where it is very low. 246 more words
Tags » Building Awareness
Depending on your customer’s stage of awareness, they will need different content and messaging.
Completely Unaware customers need content that informs and enlightens.
Is your customer… 116 more words
It happened again this week. I was going along merrily about my business when I read something very disturbing on someone’s Facebook page. It was one side of a multi-faceted, distasteful, eye-opening situation affecting a significant number of people personally and about which most of the rest of us had an opinion. 940 more words
CIO Irene Gomez speaks with Sean Worrall, Managing Director of content.sg
Consumers today are shutting off the traditional world of marketing. They rely on their DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). 1,302 more words
Some time ago, there was an online discussion that came about from a blog post published by Mary Jo Asmus. In it, Mary Jo outlined a number of important gifts people can give to those they lead; the more intangible ones that make a big difference when building a happy and engaged workforce. 416 more words