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Sonia SO And Associates

The evolving role of the B2B CMO: Reclaiming the strategic high ground

The role of the B2B CMO is facing significant challenges. But there is a way for B2B CMOs to stay relevant and act as a true partner to sales, a steward of the brand, and a catalyst for growth. 16 more words

Sonia SO And Associates

Three ways to demystify disappointments at work

When things don’t go the way you expect them to at work, you can use practical strategies to better understand the situation and move forward with greater success.

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Sonia SO And Associates

Five moves to make during a digital transformation

Surveyed executives confirm that digital transformations rarely achieve success. But in those that do lie the structural elements that may help organizations overcome the odds.

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Sonia SO And Associates

The decoupling of GDP and energy growth: A CEO guide

Energy intensity is decreasing, renewables are gaining, and new efficiencies are on the way. Here’s how to build the resilience you need to navigate rapid change.

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Sonia SO And Associates

Why, and how, utilities should start to manage climate-change risk

Extreme weather events are exacting a high—and rising—price. Utilities need to devise and implement strategies to adapt.

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Sonia SO And Associates

Automation in logistics: Big opportunity, bigger uncertainty

As e-commerce volumes soar, many logistics and parcel companies hope that automation is the answer. But as this second article in our series on disruption explains, things are not so simple.

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Sonia SO And Associates