Tags » Business Of Law

I'm changing my tune on surveys

It’s no secret that I (along with most legal marketing professionals) have never been a fan of surveys, and have always done the minimal I need to do, push off the rest, and ignore even more of the survey requests, and subsequent requests to purchase an ad or a plaque. 359 more words

Business Of Law

Law Firms’ Performance Depends Upon Hiring JD/MBAs: How JD/MBAs Offer Their Firms Greater Value

This post is the second part to a series of posts discussing the value of a JD/MBA. The goal of this series is to point out that an MBA positions its recipient as a business professional/expert, which is extremely valuable when both your clients and your law firm are businesses. 1,244 more words

Business Of Law

LMA - Let the Conference Begin in 1-3-5

Yes, I’ve been in San Diego since Saturday for the “pre-prom” get togethers. In LMA I have met some of my dearest friends, mentors, colleagues, bosses, inspirations. 689 more words

Business Of Law

Using Flat Legal Fees to Create a Negative Cash Conversion Cycle

One thing that goes along with the current model of hourly-rate billing by law firms is a positive cash conversion cycle. In other words, the time between the work you perform for a client and when you bill them is essentially a 0% interest loan that you’re extending to the client for legal services. 963 more words

Business Of Law

Law Firms’ Performance Depends Upon Hiring JD/MBAs: How JD/MBAs Offer Their Clients Greater Value

As a JD/MBA I get a front-row seat to the debate over how much value an MBA adds, if any, to a legal career in business law (especially in work with smaller companies and startups). 1,887 more words

Business Of Law

Creating a Law Firm Brand of Brands: How Law Firms Can Effectively Target Specific Market Segments

As it stands, most law firms have a single brand under which they list numerous practice areas. For instance, Orrick Herrington. This is a significantly centralized brand structure as compared to a corporate structure that may include several brands that all focus on specific target markets. 450 more words

Business Of Law

You want to interview with me? Here's my best advice.

Time is certainly flying over at the new firm. Busy meeting people. Busy getting things done. Busy looking for a new legal marketing manager (e-mail/pm me for the job description). 677 more words

Business Of Law