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Selling to obdurates...

Recently, I offered free copywriting services to a local charity, not only to promote them, but also to bump up my own portfolio. Sounds straightforward, doesn’t it? 363 more words

Business Relationships

​Computers, Jokes, and… Shampoo?

I was reviewing some notes of mine on audience analysis this week, and it made me realize how I change my way of communication based both on who I’m talking to, and on the topic at hand. 1,063 more words



Hygge can be used as a noun, a verb and an adjective.

It can also be applied to our own life, and how particular actions make us feel – hygge (heu-gah). 264 more words

Business Relationships

So, you're the Project Manager?

Are you in control of the project?

… or desperately treading water.

For a quick overview of what a Project Manager actually does, Wikipedia defines it as: 444 more words

Business Relationships

On International Women's Day

There is a legitimate argument that, when a woman leaves the workplace to care for others, her expertise declines. However, for those who have kept up to date with the advances in their industry and/or taken courses to update their skills, it can be disheartening to find they are often offered lower-skilled positions when they get back to work. 370 more words

Business Relationships

10 Ways to Market Your Business

Marketing is about making your business visible, easy and helpful.  It opens your virtual doors to the world, invites customers in and says, “Hey, look around, take your time – no rush.  568 more words

Business Relationships

Now THAT'S Customer Service!

What reaction do we want from our customers when they see our logo?

Positive, hopefully. We want them to feel that they’re in good hands, they know they’re going to get good service. 435 more words

Business Relationships