Tags » Business Strategy

The Industry View on Integration

89% of the collective management of the broader communications industry agree that an integrated campaign is bound to be a better campaign.  No wonder then that findings of the Answered RedZone industry study confirm that the… 213 more words

Business Strategy

Engaging with Consumers Behind the Data

Big data. Small data. Social data. Data is in everything we do.

Technology in all forms has made it easier to collect, store and analyze data in ways that only a short time ago would have been considered something of science fiction, but now is most definitely a reality.  2,160 more words

Business Strategy

Is It Really About Another Coupon? Mobile and IoT Technology Means Re-Thinking Value Delivery

Smart phone technology has revolutionized the world and provided a platform to dramatically improve and enhance our everyday experiences.  Coupled with mobile beacons, RFID tags, wearables and the Internet of Things (IoT) – you have a powerful device that can interact with other machines as equally as other people and keep consumers constantly connected.  1,492 more words

Business Strategy

Marketing Beyond the Customer Experience

Many Marketing leaders have started to focus on the total customer experience and not just the acquisition experience to try and lead growth within their brand and industry.  1,831 more words

Business Strategy

Speaking English can seriously impact your business

In the last 2 years, I trained over 400 international managers and executives from organisations as diverse as NGOs, engineering manufacturers and global entertainment businesses. What did these people have in common? 550 more words


Is life really what happens when you're making other plans?

John Lennon had a point when he sang ‘life is what happens when you’re busy making other plans‘ – when it comes to every day life, it does seem like we plan one thing and end up doing something completely different . 660 more words

Business Strategy

Marketing Companies in Dublin Guide

Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin or anywhere. 866 more words

Business Strategy