Tags » Business Strategy

Caught on camera at CSSM...

Caught on camera: sharp, young business development managers/executives studying sales negotiations and key account management at Caribbean School of Sales Management (CSSM) recently. How many do you recognise?

Advertising And Marketing

Redefining real world marketing?

                                     Herman D. Alvaranga

‘Marketing is merely a civilised form of warfare in which most battles are won with words, ideas and disciplined thinking.’
– Albert Emery… 10 more words

Advertising And Marketing

Some sort of Rube Goldberg cupboard

We had our first official team meeting this morning.


It has been a little over a month since the launch of both versions of Viva, and we had been running this ship in the scrappiest of manner – a little duct tape here, a bit of glue over there, and hope no gust of wind sweeps through unexpectedly. 157 more words

Developing Viva

Adding Three More Metrics to the Next 5-Year Plan

So, as year five winds down and I have reflected on the key metrics I established back in 2012, it seems the right time to add a few more data points to the mix. 597 more words

Dan Meyer

New Business Book Summary Available for Edge Strategy

Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits involves edge strategies. 171 more words


The Joy & Abundance of Life!!


Morning Focus Call Context:      *   The  Joy & Abundance of Life!   *    

Propelling Actions:

Find the fun and explore the adventure;

Have conversations based in Commitment rather than complaint. 921 more words

Business Coaching

Does your strategic intent or vision really inspire your people?


Increasingly, businesses see the mission statement as means of inspiring employees. Maximising profits or shareholder value is not a great motivator. Profit anyway is better seen as a result of a successful competitive strategy rather than an actionable objective itself. 108 more words

Advertising And Marketing