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10 secret ingredients of a 10x marketer | Search Engine Watch

They understand the importance of structured data – and build marketing as such

They know vendor weaknesses and tech idiosyncrasies

They automate for the win…

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Be Worthy Of The Recognition

It seems a trend now to be recognised, famous and popular. Before, it was secretly coveted but now, it is an open goal of many, either personally or business-wise. 106 more words


The Balanced Scorecard...does it have a place in today's business model

As I have always stated – most of the management ‘discoveries’ (Like the Balanced Scorecard) have already happened…we keep re-bottling them in new bottles. The Japanese TQM movements initiated after WW2 have several practices that foreshadowed the Balanced Scorecard. 256 more words

Business Strategy

What role does empathy play in the OST culture?

And now, for a Lesson in the Greek… Empatheia!

Empathy. Say it a couple of times… heck, say it out loud twenty times in a row. 1,371 more words


Modern crisis communication

Professional crisis communications has developed from ‘denying’ to ‘being proactive’, owning the narrative. Still many cases can be found where companies or spoke persons fall back to the old “strategy” of denying. 7 more words

Business Strategy

Connecting Content Marketing to Sales

How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. 975 more words

Social Media Marketing

Saudi Arabia agrees plans to move away from oil profits - BBC News

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This is an important article from the BBC, citing that the Saudi cabinet has approved plans to try to move the country away from its dependency on oil profits, including creating a giant… 70 more words

Business Administration