Tags » Business Strategy

Law of Unintended Consequences

There actually is a law like this and the definition is:

“In the social sciences, unintended consequences (sometimes unanticipated consequences or unforeseen consequences) are outcomes that are not the ones foreseen or intended by a purposeful action.” The term was popularised by American Socialogist Robert K. 620 more words

Random Thoughts

Podcasts - Digital Marketing's New Best Friend

Although podcasts are not new, I’ve noticed a recent resurgence in their popularity that’s worth noting.

If you may recall, podcasts are digital media files that feature audio recordings, and originated in the early 2000’s, but it wasn’t until technology advanced and distribution methods expanded that podcasting exploded in popularity. 257 more words

Marketing

Marketing Your Business: You Can’t Rush The Process

Although I am not a marketer, as a business advisor I am often asked what are the most effective ways to market a company. Business owners tend to ask me what tactics they should use to gain the ‘best’ and ‘fastest’ results. 330 more words

Business

5 things you need to do before you start a business

Starting a business is no easy feat. In fact, having a great idea alone is not enough anymore. Gone are the days of build it and they will come. 852 more words

5 Tips Gummies for Dummies on Marketing

You might be a marketing professional, an entrepreneur, or an enthusiast. Even if you are totally unrelated to these fields, yet want to make a social presence – … 506 more words

Learning

Skip the Line and Take Smartcuts

Shane Snow’s Smartcuts is an excellent read to get you off your mundane thinking tracks and moving laterally towards results. The insights from case studies of those hackers that have skipped the line and percolated up inspire and inform those that want to figure out how to get results fast with creativity and lateral thinking. 169 more words

Blog

CEOs and boards: how tension between directors can be put to good use to improve performance

Frustration in the boardroom

I constantly hear stories of tension between board members causing exhaustion, frustration and even depression. The bullied feel humiliated, the eager unheard and the anxious unsupported. 889 more words