Tags » Business Strategy

Silver Linings and Clients that Kick Butt

Friday didn’t start out so hot.

Long story short:  A client alerted me that a “partner” of ours has been proactively trying to poach their business from us through some pretty deceptive sales tactics and slippery, unscrupulous technical tricks. 352 more words

Entrepreneurship

10 Tips to keep you ahead in Competition

Whenever point customer spending is backing off, you have to preserve your business position and keep up your competitive edge for survival in the market. Here is a quick check list which you need to do keeping yourself ahead in competition so you stay in front of your adversaries. 514 more words

Marketing

Business Planning Strategies: Industrial Organization (1959)

Large enterprises use the Industrial Organizational business planning strategy to maintain their large market position in a segmented markets. This (abstract) model keeps the count of competitors small, creates barriers to entry, and predicts the likelihood of the next step of competitors. 393 more words

Business Process Outsourcing

A Guy Walks Into a Bar..

Collaboration is not joke, but it doesn’t take too much to turn it into one. If it does become a joke, it is unavoidably because we, the people, never got it in the first place. 499 more words

Because ... Data

Data Just Is

Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is. 639 more words

Marketing Strategy

Marketing extends well beyond the marketing department

Marketing is too important to be left to the marketing department.” – HP co-founder David Packard

In my recent post about a ‘new’ marketing model (illustrated below) I was not clear about an important point: this is a company-wide model for Marketing, not merely a framework for the marketing department.

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Marketing