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Engineering the "Fast Food" Experience

by Ingrid Hart 

I picked up Haley, my 26-year-old daughter from the San Francisco Airport, and we drove back to her Berkeley home.  Dinner time was near. 1,028 more words

Portfolio working, what's not to love?

It’s not just so-called Millennials (or Gen Y),  the definition of which is people reaching young adulthood around 2000,  whose income depends on multiple work streams.   563 more words

Business Advice

Analytical or Creative?

I have been a writer all of my life, taking time out to be a college professor for most of 30 years. Even then, I wrote about my field for the popular press, usually not cool for the academician, and I also engaged in academic writing as a good a ademician should. 137 more words


Web content for Air Radiators

Client: Air Radiators

Agency: GSDM Marketing

Brief: Develop fresh web content to communicate this leading engineering/manufacturing brand story and promise to an international audience.  Draft new copy for lead pages (home, about, intro to four main business units) and polish existing copy for secondary pages (products, applications, capabilities, technology). 27 more words

Copywriter Geelong

Interpretive signage at Tamar River, Tasmania

Lead end client: NRM North, Launceston, Tasmania

Client agency: Challis Design

Brief: Development of engaging and educational content for series of six interpretive signage nodes located along the Tamar River foreshore at Launceston, Tasmania. 54 more words


Web content + bio's for Links Property Torquay

Client: Links Property, Torquay

Brief: Develop web content, including team bio’s, for an all-female real estate team. Seek differentiation in a fiercely competitive industry and local market; develop authentic voice, inject emotion and convey value proposition around a female approach to property. 77 more words

Professional Copywriter Geelong

Business name, tagline and web content for URBO

Client: URBO

Brief: Sometimes the universe sends you what you need. Even when you don’t know you need it. An industry colleague referred Adam Maccora to me in the early stages of setting up his subdivision consultancy. 58 more words

Professional Copywriter Geelong