Tags » Campaign Management

My favourite direct marketing piece

A marketing team with large budgets receives lots of mailshots. Everything is trying to get your attention. One piece I remember vividly was a simple letter with a lotto ticket enclosed. 64 more words

Designing Missions for Star Trek: Cypher

There’s a lot of information out there for Cypher System GMs but I’m writing up suggestions for GMs wanting to try Star Trek: Cypher. This is a beloved and unique series, after all, so you want to make sure you hit the right tone. 2,516 more words

Star Trek

Internet, Email and Social Marketing

I planned and executed all web, marketing database, email, social media and display advertising campaigns as well as Social Media community management for ZOL Zimbabwe. 95 more words

My Work

NPCs in Star Trek: Cypher

There is a lot of advice I’ve been writing for Star Trek: Cypher GMs including how to create a ship without ending up in a fistfight. 971 more words

Star Trek

The importance of communicating with stakeholders

Thejournal.ie recently covered an advertising campaign by Griffith College where 3 out of 4 outdoor advertising providers refused to put up the below billboard:

Apparently, it reflected badly on their employees. 95 more words


#SALUTE WHERE WAS YOU #15YEARS AGO? When #Newyork AKA #newamsterdam EARN THE #NAME THE #CITY THAT NEVER SLEEP$. ? Our generation will never forget the #FALL AND #RISE OF THE #TWINTOWERS #RIP TO THE HERO$ & VICTIM$. 116 more words

Marketing & Advertising