Tags » Campaign Management

Multi-channel brand positioning: Drivers of success

A key challenge that brand managers face these days is ensuring consistency in brand positioning across multiple channels. Increasingly, digital advertising spends is either at par or overtaking traditional advertising spends. 947 more words

Brand Management

Meet Chris Cesarini – Wisdom Executives Promotion to Assistant Manager

We are excited to announce the promotion of Chris Cesarini to assistant manager at Wisdom Executives.

Here’s a little bit about Chris:

Chris was raised in Acton, Massachusetts, a small town less than an hour outside of Boston. 217 more words


Bringing In The Backstories

When I start a campaign I know the story I want to tell. I generally know how I’d like to see things begin, how they might end, and a few good… 1,472 more words


Programmatic Advertising

Advertising has long been the predominant source of revenue for media and entertainment companies. Now a new factor is disrupting the media landscape and opening breakthrough possibilities: programmatic advertising. 484 more words

Campaign Management

Have I met you somewhere before?

If you ever wanted a lesson in how politicians sometimes live in a strange world where they don’t actually get to meet any real people. 73 more words

Politics & Campaigning

How to Manage Alerts and Other User Preferences in MDM?

 Microsoft Dynamics Marketing contains several ways for a user to customize their experience with the service. An alert is an automatic notification sent by Microsoft Dynamics Marketing when a certain event occurs. 1,143 more words

Microsoft Dynamics Marketing

Tracking CPC Inflation

A complex search algorithm determines cost per click on an SEM ad. Things like bids, quality score, position, and competition all affect CPC. As a search manager I’ve noticed an upward trend in CPC over the years. 499 more words

Campaign Management