Tags » Campaign Management

Realm Works - How do I handle Players and their Characters


Realm Works is a product created by Lone Wolf Development used for a roleplaying game’s campaign management. It allows the Games Master (person running the game) to provide information to the players with restrictions managed by the tool’s “Fog of World” ability which makes sure they only get access to what they need during and between games. 1,328 more words


7 key essentials when briefing a digital agency

The initial agency briefing is crucial as it determines what responses and results you will get back. In this post, rather than getting caught up on what is the best format or the key components of a campaign brief, it’s about what I’ve learnt are the key essentials when briefing a digital agency.   794 more words

Agency Brief

Presidential Budget Woes

Campaigns fail for a variety of reasons. Some reasons are beyond the control of the campaign and its manager: A crowded field, an upset or apathetic electorate, or an unimpeachable opponent. 554 more words

Hiring? How campaign management can work for you

Hiring is a long-term investment, and to make the best investment it can be a timely and expensive process. You don’t only need to make sure that you are effectively attracting the right talent, but that candidates possess the skills they claim, that they have the motivation to utilise their skills and that they are a cultural fit for the company. 379 more words

10 important tips for e-commerce platforms on Baidu marketing in China

Understand Baidu

Baidu is the largest and the most dominant search engine in China. The influence of Baidu on the Chinese digital market is unprecedented. If you want to enter the Chinese market it is vital for any e-commerce platform to have a strong presence here. 419 more words


A Beginner's Guide to Build a Negative Keyword List

One of the most important tactic to successfully inheriting and optimizing an Ad Words account is to build a negative keyword list. Negative keywords are a pay-per-click advertising match type option offered by most of the major search engines and is a way of designating what kinds of searches can trigger your ads to appear.   1,205 more words


Your Agency's Conflicts of Interest May Be Costing You Money

by Robert Glazer

The goal of advertising is to make a business money, but conflicts of interest are all too common. Agencies talk a big game about protecting their clients’ long-term interests, but many agencies fail to serve their clients first when their financial incentives don’t align. 888 more words