Tags » Case Study

The role of 'sale punch' in advertising creativity

IKEA has a great reputation for creative, crazy but highly strategic ads. However, let’s see how creativity is executed differently in these two ads.


The first ad is a great example of how an advertisement can evoke a powerful sense of the brand and introduce us the products with strong consumer insight. 407 more words

Advertising Creativity: Will you dare to take risks?

The Risk Model (RM) of creativity as discussed in Nyilasi and his colleague’s paper reminds me of Dr. Joyce Brothers’ quote: “If we can take the worst, take the risk. 268 more words

User Acceptance & Feature Testing of a Mobile OS

ResearchFox helped a client in:Identifying the approach to the study, and proposed Centralised Location Testing (CLT) concept to derive the user feedback and product acceptance in the market. 25 more words

Case Study

Case study Introduction: Mitsubishi Electric Corporation

E-Jan International would like to introduce a new case study by Mitsubishi Electric Corporation.

Mitsubishi Electric Corporation had been using a VPN system for their iOS devices, but found it complicated and hard to use. 65 more words

Archives

Every House Is Special

We were recently looking at a house we were considering purchasing. People were living there, so of course there were many personal items, including perhaps the biggest high school homecoming mum (it’s a Texas thing) I ever saw. 196 more words

Sell Your House

Case Study: Napier University Performance Tune-up

Back in spring 2016 we got a call from Napier University, who were having some performance issues with their recently launched site. 442 more words

Sitecore