Tags » Cause Marketing

Earth Day – 4 Key Elements of a Cause Marketing Campaign

Cause marketing refers to the alignment of a brand with a cause that produces profitable and societal benefits for both. Today, consumers want to know what your company stands for and what you’re doing to make the world a better place. 553 more words


How Not to Market For a Cause: Pepsi's Ad Featuring Kendall Jenner

You have to be living under a cave if you have not come across the latest Pepsi Ad featuring Kendall Jenner yet. I wouldn’t blame you for not viewing it while it was still on Pepsi’s page because it was taken off within a few hours thanks to extreme online backlash. 605 more words


Stand with Planned Parenthood and Shakti Apparel to support Planned Parenthood in America.

Shakti Apparel has created an exclusive yoga pant print to support this amazing organization. 37 more words

5 Secrets of a Successful Cause Marketing Campaign

What is Cause Marketing after all? Several people think that its a recent phenomenon, a recent fad. It is indeed a trending buzzword but to no surprise, Cause Marketing has been around since the late 20th Century. 230 more words

Gifting Green Products - Decoding Green Labels 101

It can be pretty confusing when trying to find the perfect gift for your friend who loves to help the environment. From “natural” tea, to “green” cleaning supplies to “eco-friendly” clothing, there are endless products being marketed with claims that attempt to convince us that we are making the right decision when shopping. 507 more words


Power of Cause Marketing

“My chin sort of protrudes a little bit, especially when I smile” she said, as she described herself to an artist, who was sketching her portrait. 210 more words

Cause Marketing to build Brand Equity

The process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives. 26 more words

Cause Marketing