Tags » Cause Marketing

Make a good cause for profits, when a brand is telling the chariable stories.

Try to imagine, if every time we buy a cup of coffee, someone in poverty can get a bottle of clean water, if every time we buy clothes, someone in poverty can also get a piece of clothing, would that be another good reason for you to make the purchase decision? 947 more words

Wear your heart on your sleeve, or your chest!

In an era where doing right by the environment and people are considered as critical characteristics for success, cause marketing is now becoming more important than ever for brands. 311 more words

SaaS app for a cause

1218 App Team is inviting San Diego based nonprofit organizations who want a better way to connect with their community of supporters, volunteers and donors to try… 147 more words

I Sell Science

Advising postdocs in the midst of the financial crisis, astrophysicist Marc Kuchner recognized the terror in their eyes.  They needed more than hearing his “random path through the academic system” (Martin interview, 2012).  151 more words


Lacoste adopts temporary logo to help endangered species

Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction.

The shirts, which are part of a limited run supporting the “Save Our Species” campaign that launched during Paris Fashion Week on March 1, have sold out. 139 more words

You Can Change It

Absolut Vodka Proves They Have "Nothing to Hide"

Absolut reveals more than just their process in this new spot about transparency. Yes, this is really at their distillery in Ahus, Sweden. And no, these aren’t just actors. 447 more words

Cause Marketing

Of Celebs and Sanitary Napkins...

If you’re a social media scroller like me, chances are you saw the who’s who of Bollywood posing with sanitary pads last week. While I am all for cause marketing, I think, the #PadmanChallenge somewhat misses the point. 463 more words