Tags » Cause Marketing

Absolut Vodka Proves They Have "Nothing to Hide"

Absolut reveals more than just their process in this new spot about transparency. Yes, this is really at their distillery in Ahus, Sweden. And no, these aren’t just actors. 447 more words

Cause Marketing

Of Celebs and Sanitary Napkins...

If you’re a social media scroller like me, chances are you saw the who’s who of Bollywood posing with sanitary pads last week. While I am all for cause marketing, I think, the #PadmanChallenge somewhat misses the point. 463 more words


Budweiser's Superbowl Ad Isn't About Beer

I’m going to level with you. I am not a sports fan. I usually watch sports for the food and beer, but this Sunday is different, it’s the Superbowl which means in between jalapeno poppers and the actual game are the ads. 335 more words

Is Subtlety the Key to Sustainable Messaging?

I was like, 15 feet away from Moby once. He was eating with Kat Von D. 2004 Ali was freaking out. Not incredibly surprising since we were eating at his bougie restaurant in LA, … 648 more words

Cause Marketing

Forest Friends: Rainforest Alliance and Chantecaille Beauté

Susan Arnot Heaney, Director of Marketing and Company Engagement, Rainforest Alliance

Chantecaille Beauté partnered with the Rainforest Alliance in late 2017 on a global, multifaceted campaign to raise awareness of our work as well as generate a financial contribution. 163 more words

Rainforest Alliance

5 (Re)solutions to Tech Addiction

Since I was a teenager, my new years resolutions have been the same –  to get healthier. At 15 it was to be skinny (hindsight, an incredibly flawed idea of what healthy means). 1,030 more words

Cause Marketing

The Best Ad of 2017

As 2017 wrapped up, Adweek ranked the top 10 ads of the year with several incredible brands included on the list. Among them, Heinz was mentioned for utilizing the “Pass the Heinz” tagline, which might be familiar to you (Mad Men anyone?) and the NY Times “Truth is Hard” campaign, which was extremely relevant given the all of the talk of fake news. 452 more words