The process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives. 26 more words
Tags » Cause Marketing
Looks like Darren Walker of the Ford Foundation has a full understanding of the impact Doing Good is Good Business can have on society!
“We need to understand how we can leverage and harness the innovation in business for social good,” Darren Walker states. 25 more words
We’re so excited that Camp Hometown Heroes has made it to Round 2 of the Infiniti Coaches’ Charity Challenge thanks to people voting daily for Coach Steve Wojciechowski of Marquette Men’s Basketball! 26 more words