Tags » Cause Marketing

Ad Love: Colgate's Every Drop Counts.

Most of us take running water for granted. Colgate wants you to stop it. Stop it now, dammit.

Recently, the brand released the full 30-second spot which will air on Superbowl Sunday, February 7.  114 more words

You Can Change It

Viola Davis and the Vaseline Healing Project

I don’t know about you, but one of the things which irks me most is having dry hands, lips or legs and not having anything to help the matter. 351 more words

Companies Give Back

3 ways to turn "untouchable" millennials into disciples (Entrepreneur.com)

By: Stew Friedman January 14, 2016

Source: http://www.entrepreneur.com/article/253854

I’ve heard all the naysaying about millennials, and you probably have too. “They’re lazy.” “They want everything hand-fed to them.” “They’re entitled.” But maybe more than any single complaint, I’ve heard that they are unteachable. 813 more words

Articles On Campus

Why brands must have a cause

The year is coming to an end, so it’s time to reflect on what we’ve learned. A clear theme for me in 2015 has been the reaffirmation of the importance that all brands have a cause. 1,284 more words

Marketing For Good

27 Online Stores That Benefit Nonprofits

The National Retail Federation estimates that online sales will grow 6 to 8 percent this holiday season. That translates into billions of dollars in consumer spending that can empower philanthropy … 6 more words

Observations

Ad Love: A Not So Joyous Holiday

The holiday season usually brings forth images of lights, smiles and abundant holiday cheer. Rarely would one consider the reality of domestic violence.

“The Window Project,” which, from Dec. 188 more words

You Can Change It

Simon Mainwaring

I am constantly searching the internet for blogs, articles, online courses and other things that can teach me more about brands and social impact and now, because of the blog, I’ve been looking more specifically for people who I would like to ask some questions. 1,123 more words