Tags » Cause Marketing

German viewers of immigrant-hating YouTube videos must first watch ads with real refugee stories

Advertising has long tried to do more than just sell stuff. Recent campaigns, such as  Always’ “Like a Girl,” have helped empower young women, promote social issues… 311 more words

Brand Building Tips for the Small Charity

In Canada there are over 86,000 registered charities. 80% of these charities are considered small with operating budgets under $500,000 annually and almost 40% of them have 1-5 employees.  508 more words

Management

Apple to Donate Proceeds from 27 Apps to World Wildlife Fund | Non Profit News | Nonprofit Quarterly

Apple’s 10-day long Earth Day fundraiser will be the mega-company’s first proceeds-based fundraising with all profits to go to one organization.

Source: Apple to Donate Proceeds from 27 Apps to World Wildlife Fund | Non Profit News | Nonprofit Quarterly

Marketing

Bees, Wildflowers, and Marketing

Cheerios has erased our beloved bee from their Honey Nut Cheerios box. But they haven’t removed the presence of the bee entirely. In a very strategic move, they left the outline. 200 more words

Marketing

Asking for a Donation while selling

It’s not a rare sight to see advertisements for FMCG products with a small note that small percentage of the proceeds goes to charity. Some of them will be transparent and will mention the name of the organization and how much the contributions will be. 186 more words

Random Thoughts

Ad Love : Dillan Barmache's story

Dillan Barmache couldn’t speak. Then he got an iPad.

Dillian, who is 16, has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance of World Autism Acceptance Day. 57 more words

Inspiring Stories