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What Corporate Decision Makers Look for in a Nonprofit Partner — Cause Update

What Corporate Decision Makers Look for in a Nonprofit Partner — Cause Update.

By Peter Panepento 

Impact, not sales, is the top motivation for companies when they select nonprofit partners for cause marketing campaigns, according to a new survey by the consultancy For Momentum.

Observations

6 Challenges for Cause Marketing Outside The U.S. - The NonProfit TimesThe NonProfit Times

6 Challenges for Cause Marketing Outside The U.S. – The NonProfit TimesThe NonProfit Times.

During the 2015 Cause Marketing Forum, Terri Seligman of Frankfurt Kurnit Klein & Selz and Ed Chansky of Greenburg Taurig said that any nonprofit pondering a cause marketing campaign outside the USA should be aware of the following:

Observations

6 Challenges for Cause Marketing Outside The U.S. - The NonProfit TimesThe NonProfit Times

6 Challenges for Cause Marketing Outside The U.S. – The NonProfit TimesThe NonProfit Times.

During the 2015 Cause Marketing Forum, Terri Seligman of Frankfurt Kurnit Klein & Selz and Ed Chansky of Greenburg Taurig said that any nonprofit pondering a cause marketing campaign outside the USA should be aware of the following: …

Fundraising

The Benefits of Cause Marketing and Building Working Relationships

There are many benefits of “Cause Marketing” regardless size of the company and industry. Cause Marketing demonstrates social responsibility and strong leadership skills for a company and their employees. 362 more words

Cause Marketing

No Mas: Selling Hope Against The Hatred

Mad Men aside, there are not really that many (good) movies about advertising. Therefore it was great to finally see No as a part of… 610 more words

Planning

Cause Awareness Marketing - A Facebook Niche?

Scrolling through my personal Facebook news feed is always an interesting experience. On occasion, it is also an eye-opening experience. Cause awareness marketing has become a frequent topic on many pages that I currently follow. 368 more words

Emerging Media

CauseMarketingConsultant.com Launches Website and Cause Outreach Practice

June 16, 2015 – Los Angeles, CA CauseMarketingConsultant.com (CMC) unveiled their new website and cause consulting practice today.

Dedicated to bringing the value of aligning with a cause to small businesses nationwide CMC’s focal area will be to build corporate social responsibility programs for small businesses that resonate and engage their constituents. 184 more words

Cause Marketing