Tags » Cause Marketing

#150PLUSWISHES with Starbucks Canada

What do you wish for Canada’s future?

For every wish submitted, Starbucks will donate $1 up to a total of $150,000 to charities that provide support for youth who need extra help finding meaningful employment. 99 more words

For Event & Experience Lovers

New Music Tuesdays supporting Saint James Music Academy at @tacofinoVAN by @BeatRouteBC

Looking for a date night idea with great food, music and where proceeds go to help a local cause?

Starting from May 2nd, 2017, there will be… 66 more words


Books with McDonald's Canada Happy Meals and #OwnABookGiveABook

There are times where I like to pop into McDonald’s to pick up a Happy Meal as it’s just the right size for a quick on-the-go meal. 191 more words


Advancing Causes: The Role of VR & AR

When Karim Ben Khelifa envisioned The Enemy, a multi platform augmented reality and virtual reality experience, he was seeking an answer to the question “Is it possible to invent a new way to make the audience care, to have them think more deeply about war?”. 655 more words

Virtual Reality

Cause marketing: Who's doing it right from a millennial's perspective

It’s no big news that cause marketing is in right now. However, companies need to be vigilant about how their cause-marketing-related messages come across to consumers. 724 more words

Earth Day – 4 Key Elements of a Cause Marketing Campaign

Cause marketing refers to the alignment of a brand with a cause that produces profitable and societal benefits for both. Today, consumers want to know what your company stands for and what you’re doing to make the world a better place. 553 more words


How Not to Market For a Cause: Pepsi's Ad Featuring Kendall Jenner

You have to be living under a cave if you have not come across the latest Pepsi Ad featuring Kendall Jenner yet. I wouldn’t blame you for not viewing it while it was still on Pepsi’s page because it was taken off within a few hours thanks to extreme online backlash. 605 more words