Tags » Cause Marketing

Cause Marketing Goes Boom With Millennials!

In a bygone era it was enough for a company to make a Good Product at a Good Price. However, as the Millennial generation begins to exert its economic influence, companies now must also… 513 more words

Marketing

Cause Marketing: Do well by doing Good

For many years, community development goals were philanthropic activities that were seen as separate from business objectives, not fundamental to them. ‘Doing well’ and ‘Doing good’ were seen as separate pursuits. 810 more words

Cause Marketing

BotTOMS Up.

A company that is very dear to my heart will be celebrating its 10th year anniversary next year. TOMS takes pride on their One for One business concept. 310 more words

Communication

Cause Marketing Gone Wrong

Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. 430 more words

LGK Corner Office

Why I Went Non-Profit

A great internship in college and the mentality of the non-profit sector shaped my current career path. Now, what do I mean by “the mentality of the non-profit sector”? 443 more words

My Lifestyle Moments

Nonprofits, Stop Panhandling for Money!

In the US, there are tens of thousands of nonprofits with millions of passionate and engaged supporters. Asking them to donate from time to time is fine. 437 more words

Marketing