Tags » Cause Marketing

Social Logins are Shaping the Future of Digital Identity

Social logins are on the rise. With the proliferation of digital lives and identities, people have grown increasingly frustrated with the challenges of managing multiple profiles across the Web. 527 more words

The Red Cross, Uber, and the Danger of Corporate/Nonprofit Partnerships | Nonprofit Quarterly

The Red Cross, Uber, and the Danger of Corporate/Nonprofit Partnerships | Nonprofit Quarterly.

By RUTH MCCAMBRIDGE AND JOHN GODFREY

Attempts to enhance corporate reputations through sponsorship are, of course, nothing new, but doing so holds risks for nonprofits, which are linking their presumably good names to ones with more reputational problems. 139 more words

Observations

Give and You Shall Receive | Kindness through Cause Marketing

Tis’ the season for giving. Companies spend billions of dollars each year giving money to philanthropic causes, but why?

Cause marketing has been an increasingly popular tool for company brands to connect to communities. 369 more words

Cause Marketing

Supporting communities with cause marketing

Cause marketing has been around since 1976 when Marriott partnered with the March of Dimes to raise funds and celebrate the grand opening of a new amusement park. 310 more words

Community

What Corporate Decision Makers Look for in a Nonprofit Partner — Cause Update

What Corporate Decision Makers Look for in a Nonprofit Partner — Cause Update.

By Peter Panepento 

Impact, not sales, is the top motivation for companies when they select nonprofit partners for cause marketing campaigns, according to a new survey by the consultancy For Momentum.

Observations

6 Challenges for Cause Marketing Outside The U.S. - The NonProfit TimesThe NonProfit Times

6 Challenges for Cause Marketing Outside The U.S. – The NonProfit TimesThe NonProfit Times.

During the 2015 Cause Marketing Forum, Terri Seligman of Frankfurt Kurnit Klein & Selz and Ed Chansky of Greenburg Taurig said that any nonprofit pondering a cause marketing campaign outside the USA should be aware of the following:

Observations

6 Challenges for Cause Marketing Outside The U.S. - The NonProfit TimesThe NonProfit Times

6 Challenges for Cause Marketing Outside The U.S. – The NonProfit TimesThe NonProfit Times.

During the 2015 Cause Marketing Forum, Terri Seligman of Frankfurt Kurnit Klein & Selz and Ed Chansky of Greenburg Taurig said that any nonprofit pondering a cause marketing campaign outside the USA should be aware of the following: …

Fundraising