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B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. 833 more words

CEO Corner

A Window into a Credible Approach to Sustainability

At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. 397 more words

Safer, Healthier Facilities

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. 137 more words

CEO Corner

How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. 772 more words

CEO Corner

The Three Most Important B2B Marketing Questions for 2016

To achieve success in 2016, these are the most important questions for marketers to ask:

  1. What are the reasons our sales teams lose deals they should have won?
732 more words

CEO Corner

Stop presenting- Start engaging!

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. 413 more words


MRED President/CEO Rebecca Jensen Honored with WCR Chicago’s Elevate Award

Leader of MLS Giant Recognized for Her Leadership and “Breaking Glass Ceilings”

LISLE, ILLINOIS (December 17, 2015) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that its President/Chief Executive Officer… 519 more words

MRED Communications