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How Digital Marketing Will Get You Promoted or Kill Your Career

As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect the results to be better. 376 more words

CEO Corner

RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. 116 more words

Marketing

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. 569 more words

Marketing

Understanding How Macro and Micro Forces Influence Marketing

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. 833 more words

CEO Corner

A Window into a Credible Approach to Sustainability

At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. 397 more words

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Kaon Interactive Named Finalist in SBANE New England Innovation Awards

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. 137 more words

CEO Corner

How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. 772 more words

CEO Corner