Tags » CEO Corner

The Three Most Important B2B Marketing Questions for 2016

To achieve success in 2016, these are the most important questions for marketers to ask:

  1. What are the reasons our sales teams lose deals they should have won?
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CEO Corner

Stop presenting- Start engaging!

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. 413 more words

Marketing

MRED President/CEO Rebecca Jensen Honored with WCR Chicago’s Elevate Award

Leader of MLS Giant Recognized for Her Leadership and “Breaking Glass Ceilings”

LISLE, ILLINOIS (December 17, 2015) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that its President/Chief Executive Officer… 519 more words

MRED Communications

Marketing In 2016–And Beyond–Will Be All About Value

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. 824 more words

Marketing

Why say "Thank You" at work?

It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives.  Regardless of our individual “ups and downs” throughout the year, looking at how so many people all over the world are literally struggling to save themselves from the ravages of war and terrorism will quickly put our struggles into perspective. 273 more words

CEO Corner

"Digital" is an entirely new Marketing Business Model

It is no longer sufficient for marketers to “go digital”.   In fact, digital platforms are completely changing the way marketers must think of their world and their work. 188 more words

CEO Corner

Face-to-Face Selling Is Still Effective

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. 661 more words

CEO Corner