Tags » CEO Corner

RSVP for our Marketing Innovation Seminar in Houston, Texas on May 23rd

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. 99 more words

Marketing

Virtual Reality is NOT the same as Augmented Reality

Original article published on LinkedIn

Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality.  Here’s a quick guide: 596 more words

Kaon Interactive

Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

We now live in a moment of profound change. In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. 1,012 more words

Kaon Interactive

How Digital Marketing Will Get You Promoted or Kill Your Career

This article was previously published on LinkedIn

As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect the results to be better. 382 more words

Kaon Interactive

RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. 116 more words

Marketing

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. 569 more words

Marketing

Understanding How Macro and Micro Forces Influence Marketing

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. 829 more words

Kaon Interactive