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Kaon Driving Use of Virtual Reality for Enterprise Sales and Marketing

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a trade show booth and nothing about the company, brand or products. 79 more words

Marketing Guru

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. 48 more words

Marketing Guru

CEO Corner

This is the first in an occasional series on writing well.


Why Extraordinary Writing is Our Brand

At the Vander Weele Group, extraordinarily well-written work product is a hallmark of our company. 434 more words

CEO Corner

Smartphones Are Changing the Game for the Enterprise...

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11.

Then, read this article written by our President and CEO Gavin Finn in last month’s… 1,036 more words

Marketing Guru

Why Augmented Reality and Virtual Reality Will be Important for Your Business

By Gavin Finn | originally published on Entrepreneur.com, September 12, 2017
Got a product your customer wants to try out (virtually) first? This technology makes that possible. 1,018 more words
Marketing Guru