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Why good writing is essential to your career

How you write says a lot about who you are. It’s that simple.

When an email reads: “Do you have a 5 minutes time today for discussion of our product… 414 more words

Marketing

New rules of customer engagement for Millennials

5 tips companies must start thinking about when marketing and selling to Millennials

By 2030, 75 percent of the global workforce will be made up of millennials, those born… 684 more words

Marketing

At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do…

Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business value that you can potentially bring them. 263 more words

Marketing

Interactive Apps Supercharge Channel Sales And Marketing

February 26,2015– Byline by Gavin Finn, published by IT Best of Breed.

Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. 715 more words

Marketing

"In-Person" Selling is Best

Original article published on Gavin Finn’s LinkedIn profile.

Just because people use the Internet to do more research about products and services does not mean that face-to-face meetings are unnecessary. 745 more words

CEO Corner

What Have We Learned About Mobile Apps So Far?

Everyone agrees that we are in the early days of the “mobile revolution.” To quote Winston Churchill, who, on November 9, 1942, said “Now this is not the end. 663 more words

Marketing

Warm Wishes to our Clients and Supporters

By Green Seal’s CEO/President Arthur Weissman, Author of In the Light of Humane Nature

Green Seal’s 25th Anniversary year – 2014 – has been a banner year. 780 more words

CEO Corner