Tags » CEO Corner

Why say "Thank You" at work?

It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives.  Regardless of our individual “ups and downs” throughout the year, looking at how so many people all over the world are literally struggling to save themselves from the ravages of war and terrorism will quickly put our struggles into perspective. 273 more words

CEO Corner

"Digital" is an entirely new Marketing Business Model

It is no longer sufficient for marketers to “go digital”.   In fact, digital platforms are completely changing the way marketers must think of their world and their work. 188 more words

CEO Corner

Face-to-Face Selling Is Still Effective

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. 661 more words

CEO Corner

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Original article posted on American Marketing Association.

According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. 700 more words


Marketing Moves to Center Stage

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. 371 more words


Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

EventsInAmerica.com (EIA) spoke with Gavin Finn, President & CEO of Kaon Interactive, at the EXHIBITORLIVE show in Las Vegas. (Original interview posted on their site.) 1,467 more words

CEO Corner

Five Tips To Make Your Content Stand Out From The Crowd

Original article posted on MarketingProfs.com.

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry.

Here are some lessons learning from the world of content marketing. 927 more words

CEO Corner