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How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Original article posted on American Marketing Association.

According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. 700 more words

Marketing

Marketing Moves to Center Stage

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. 371 more words

Marketing

Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

EventsInAmerica.com (EIA) spoke with Gavin Finn, President & CEO of Kaon Interactive, at the EXHIBITORLIVE show in Las Vegas. (Original interview posted on their site.) 1,467 more words

CEO Corner

Five Tips To Make Your Content Stand Out From The Crowd

Original article posted on MarketingProfs.com.

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry.

Here are some lessons learning from the world of content marketing. 927 more words

CEO Corner

Why good writing is essential to your career

How you write says a lot about who you are. It’s that simple.

When an email reads: “Do you have a 5 minutes time today for discussion of our product… 414 more words

Marketing

New rules of customer engagement for Millennials

5 tips companies must start thinking about when marketing and selling to Millennials

By 2030, 75 percent of the global workforce will be made up of millennials, those born… 684 more words

Marketing

At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do…

Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business value that you can potentially bring them. 263 more words

Marketing