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CEO Corner - Winter 2016

Dear Members,

I’m thrilled to take up the CEO role at the Australasian Life Underwriting and Claims Association and would like to thank the Board for providing me with this wonderful opportunity. 303 more words

CEO Corner

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. 569 more words

Marketing

UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. 833 more words

CEO Corner

A Window into a Credible Approach to Sustainability

At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. 397 more words

Safer, Healthier Facilities

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. 137 more words

CEO Corner

How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. 772 more words

CEO Corner

The Three Most Important B2B Marketing Questions for 2016

To achieve success in 2016, these are the most important questions for marketers to ask:

  1. What are the reasons our sales teams lose deals they should have won?
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CEO Corner