While many companies would like to view their channel partners as stakeholders, it is important to realise that they are in fact consumers too. Channel partner relationships tend to go the transactional way and it is important to have a holistic approach, packaging the tangible and intangible for them to identify with the brand. 231 more words
Tags » Channel Partners
Over the last 18 months I have been very fortunate to be involved with four companies – all US-based – which are on the verge of becoming huge game changers….. 1,245 more words
This is probably the top question that I have been asked the most by partners.
This question very often transcends whichever industry or technology you represent, this question can cause the most “heated” debates, confusion and ultimately the highest resentment towards either a vendor brand, channel or individual both across internal and external parties. 192 more words