Tags » Channel Partners

Have you tried incentives?

Incentives are one of the most effective marketing tactics that almost any business can use to increase their sales.

Drayton Bird, maybe the greatest direct marketers in the world, inspires us to use commonsense in marketing, instead of complicating and blurring what it is all about. 286 more words

Loyalty Marketing

Your Channel Partner is also your CONSUMER

While many companies would like to view their channel partners as stakeholders, it is important to realise that they are in fact consumers too. Channel partner relationships tend to go the transactional way and it is important to have a holistic approach, packaging the tangible and intangible for them to identify with the brand. 231 more words

Build Community

Big companies are really missing the point! Oh and opportunities too....

 Over the last 18 months I have been very fortunate to be involved with four companies – all US-based – which are on the verge of becoming huge game changers….. 1,245 more words

Business Observations

Keys To Build A Successful Channel Sales Strategy #Press #Media @Channel_Times

By Sanchit Vir Gogia, Chief Analyst and Group CEO, Greyhound Research.

The channel partner community in India has experienced significant growth in the last decade owing to establishment of more organised and sophisticated sales networks.

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Media Mentions

Turning rewards into a comparative advantage

When it comes to business, every company is looking to get an edge over their competition. Whether it is on price or the level of service, finding and maintaining a comparative advantage is the ultimate goal for many companies. 279 more words

Channel Sales Manager - Security #Jobs #India

Job Role: Channel Sales Manager – Security

Experience required for the Job: 7 – 10 years

Annual Salary of the Job: “Best in Industry”

Job Location: 240 more words


How do you manage your Channel Conflict?

This is probably the top question that I have been asked the most by partners.

This question very often transcends whichever industry or technology you represent, this question can cause the most “heated” debates, confusion and ultimately the highest resentment towards either a vendor brand, channel or individual both across internal and external parties. 192 more words

Channel Conflict