Tags » Channel Partners

4 Lens for a Channel Partner

It is common for you to meet a prospective company luring you to partner with them to resell their products , build your product(s) or services on their platform and market it on their behalf. 846 more words


Improving Channel Partnerships

I’ve said it before and I’ll say it now and many times in the future:  we can grow our business by growing our relationships. This applies beyond your immediate customers –think also of their customers and of your vendors! 298 more words

Superhero Business

Have you tried incentives?

Incentives are one of the most effective marketing tactics that almost any business can use to increase their sales.

Drayton Bird, maybe the greatest direct marketers in the world, inspires us to use commonsense in marketing, instead of complicating and blurring what it is all about. 286 more words

Loyalty Marketing

Your Channel Partner is also your CONSUMER

While many companies would like to view their channel partners as stakeholders, it is important to realise that they are in fact consumers too. Channel partner relationships tend to go the transactional way and it is important to have a holistic approach, packaging the tangible and intangible for them to identify with the brand. 231 more words

Thought Leadership

Big companies are really missing the point! Oh and opportunities too....

 Over the last 18 months I have been very fortunate to be involved with four companies – all US-based – which are on the verge of becoming huge game changers….. 1,245 more words

Business Observations