Tags » Chief Marketing Officer

Exposing a CMO’s Worst Fears

Tony Compton, Managing Director
GettingPresence

I can’t sing. Not yet, anyway. I suppose if I apply myself to a few singing lessons, I may be able to work my way through a few tunes. 1,410 more words

"Positivity is about being willing to think epic." - Interview with Russ Klein, CEO, American Marketing Association

“Positivity is about being willing to think epic.” – Russ Klein, CEO, American Marketing Association

Last week, I wrote about the opportunity I had to interview a true marketing innovator, Adam Sharp, Former Head of News, Government, and Elections at…

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Diary Of A Marketer In New York

CMO CV, MARKET IT WITH IMPACT

Every Marketing Professional aspires to become CMO at the zenith of his career. And after having stellar performance in a long career journey, it’s high time to venture out in a CXO bracket as CMO. 625 more words

6 Steps to Beat the Competition: Analysis and Discipline Pay Off

It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle. 1,917 more words

General Business

How to Make the Most of Social Data & Analytics

I gave a lecture at a social media marketing class at St. Edwards University this week. The topic was How to Make the Most of Data & Analytics. Below is the Slideshare presentation.

Marketing