Tags » Chief Marketing Officer

Adweek Panel focused on Future of CMO

I was invited to join a MediaIQ panel at Adweek and we discussed the increasing pressure on the CMO in the age of data and technology as well the merging of marketing tech and adtech. 18 more words

How Do CMOs Use Twitter?

The thing I love about studies is they answer the questions that irk and bother our fickle minds.

From how our life expectancy has increased to where the world will be 100 years, research and studies are important to our daily lives. 341 more words

Social Media

Veteran executive Richelle Parham fueled by passion, career and community

Many of us spend a lifetime on a quest not only to find our passion, but also to use it in a way that touch and improve lives for future generations to come. 855 more words

Business

Big Data Marketing: Lessons from Top Gun

I feel the need…the need for speed.” – Maverick and Goose

What does Top Gun have to do with modern marketing? To understand the connection, we need to tell the story of John Boyd.

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Thinking

Flying Blind

The latest edition of the CMO Survey from the Fuqua School at Duke is out and it’s baffling, at least to me.  You can read the data here… 374 more words

Digital Media

The Customer Is The CMO's Best New-Product Developer: Survey

Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the role and responsibilities of the…

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Service Design, Service Management

Mapping The Data Driven Customer Experience Journey

Investing in a comprehensive customer experience program enables organizations to effectively connect with their customers, enhancing service delivery and

Source: winthecustomer.com

Social CRM And Social Business