Tags » Chief Marketing Officer

Craig Scanlon Named Chief Marketing Officer of Polaris

MINNEAPOLIS, MN – July 12, 2016 – (Motor Sports Newswire) – Polaris Industries Inc. (NYSE: PII) today announced that Craig Scanlon, Vice President of Slingshot and Chief Retail Officer (CRO) of the Off-Road Vehicle (ORV) division, has been named Chief Marketing Officer (CMO) of Polaris. 272 more words


Marketing Mondays: Developing Your Market Positioning

In today’s Marketing Mondays post, we’re going to be looking at developing your market positioning.

You have a product (product, service, solution or brand). Now you need to know how to communicate its value to the market. 2,454 more words


10th Anniversary Invitation from AIM Global’s Chief Marketing Officer

Chief Marketing Officer, Mr. John Asperin gladly invites you to join and celebrate with us on our upcoming 4-Day 10th Anniversary Celebration on May 27-30,2016… 38 more words

AIM Global

Listen to: How the CMO is Focusing More on Customer Experience

Originally posted at: http://www.socialbusinessengine.com

Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, gave me a complete look at the findings of the 2015 Global C-Suite study. 452 more words

Customer Management

The Rise of User Experience Leadership? #Business Embraces #Design

Are businesses willing to place UX design in a leadership role?

That depends on our ability as UX design leaders to clearly articulate the impact design has on business. 570 more words

Designing Service

Rise of the Millennials

Join Us for an April 12 Webinar on Millennials and Healthcare

Some 80 million strong, Millennials are now the largest generation in U.S. history. Like the Baby Boomers in the 60s and 70s, they are taking the world by storm and will change it in radical and fundamental ways. 166 more words

Healthcare Marketing

April CMO Breakfast: Beam Suntory

CMO Breakfast with

Rebecca Messina : Global CMO, Beam Suntory and Former SVP at The Coca-Cola Company

Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series. 404 more words