Tags » Chief Marketing Officer

Humanizing Big Data

When most people think of advertising and marketing, an image of the “Mad Men” era agency comes to mind. But with surprising speed, the rise of digital–and the accompanying explosion of customer data–is reshaping marketing. 921 more words

Thinking

Does Chief Marketing Officer (CMO) Matter?

Brief Summary for busy or lazy people: CMO matters!

Firms with CMO have shown an average of 15% better financial performance. A study in a prestigious marketing journal says (according to the results of a recent article published in… 688 more words

Marketing

In The Continuing Quest For I'm Not Sure What...

JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. 300 more words

Retail

Tata Communications rolls out new campaign with Heathrow Express

Tata Communications’ branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express’s entire fleet of trains. 151 more words

Technology

Do you need a Chief Customer Officer?

Customers are becoming ever-more demanding, across every channel, while competition has never been fiercer. All of these factors mean that the customer experience is now central to winning and retaining business for organizations of all sizes. 703 more words

Customer Service

Chief Marketing Officer Brings Expertise To Education Company

Sylvan Learning Inc., an education franchise company headquartered in Baltimore, has hired Julia Fitzgerald as chief marketing officer to assist in launching new programs for the brand. 401 more words

Baltimore

Acer brings new “Back To School” offerings for students

As part of “Back to School” Campaign which aims to empower the student community and first-time buyers, Acer has announced its association with Vedantu, an online tutorial platform which uses the power of technology to bring together teachers and students to enable live learning between them. 145 more words

Technology