More often than not, at least one of my weekly briefings centers on significant financing for a disruptive marketing-tech company. (I usually skip the pure advertising plays.) I’m already at quota this week, and it’s only Wednesday. 359 more words
Tags » Chief Marketing Officer
Powered by Mahindra Comviva’s Interactive End-of-Call Notifications (iECON), Idea Cellular has successfully transited to contextual marketing from segmented mass marketing campaigns. Analytics-based contextual marketing has allowed Idea Cellular to achieve significant increase in recharge value. 135 more words
Brief Summary for busy or lazy people: CMO matters!
Firms with CMO have shown an average of 15% better financial performance. A study in a prestigious marketing journal says (according to the results of a recent article published in… 688 more words
Tata Communications’ branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express’s entire fleet of trains. 151 more words
Customers are becoming ever-more demanding, across every channel, while competition has never been fiercer. All of these factors mean that the customer experience is now central to winning and retaining business for organizations of all sizes. 703 more words