When most people think of advertising and marketing, an image of the “Mad Men” era agency comes to mind. But with surprising speed, the rise of digital–and the accompanying explosion of customer data–is reshaping marketing. 921 more words
Tags » Chief Marketing Officer
Brief Summary for busy or lazy people: CMO matters!
Firms with CMO have shown an average of 15% better financial performance. A study in a prestigious marketing journal says (according to the results of a recent article published in… 688 more words
Tata Communications’ branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express’s entire fleet of trains. 151 more words
Customers are becoming ever-more demanding, across every channel, while competition has never been fiercer. All of these factors mean that the customer experience is now central to winning and retaining business for organizations of all sizes. 703 more words
As part of “Back to School” Campaign which aims to empower the student community and first-time buyers, Acer has announced its association with Vedantu, an online tutorial platform which uses the power of technology to bring together teachers and students to enable live learning between them. 145 more words