Tags » Chief Marketing Officer

How to Make the Most of Social Data & Analytics

I gave a lecture at a social media marketing class at St. Edwards University this week. The topic was How to Make the Most of Data & Analytics. Below is the Slideshare presentation.


The Art of Asking Questions

The single best indication of someone’s abilities, from CEO on down to the front line employee, is the quality of the questions that he or she asks.

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Reciprocity Theory

Things you need to be hired as a Chief Marketing Officer

What do you think it takes to be a good Marketing Executive? Not much? Back in the day, the marketing area was underestimated because it was thought that their job was not very important in the sales process. 753 more words

Jason Hanold

The Power of Being Different

On this day, I want to share a key marketing idea.

The Power of being Different.

What makes you unique?  Take the iPhone.  It is not like other phones.  70 more words

Content Marketing

The Power of Being Different

On this day, I want to share a key marketing idea.

What makes you unique and different?

The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. 35 more words

Business Strategy

IBM Names First-Ever Chief Marketing Officer

IBM’s first chief marketing officer is Michelle Peluso, the former chief executive of flash-sale site Gilt, now part of the Hudson Bay Company.

The company formerly had senior leaders of its marketing efforts, but the CMO title is new. 358 more words


Craig Scanlon Named Chief Marketing Officer of Polaris

MINNEAPOLIS, MN – July 12, 2016 – (Motor Sports Newswire) – Polaris Industries Inc. (NYSE: PII) today announced that Craig Scanlon, Vice President of Slingshot and Chief Retail Officer (CRO) of the Off-Road Vehicle (ORV) division, has been named Chief Marketing Officer (CMO) of Polaris. 272 more words