Tags » Chief Marketing Officer

The Power of Being Different

On this day, I want to share a key marketing idea.

The Power of being Different.

What makes you unique?  Take the iPhone.  It is not like other phones.  70 more words

Content Marketing

The Power of Being Different

On this day, I want to share a key marketing idea.

What makes you unique and different?

The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. 35 more words

Business Strategy

IBM Names First-Ever Chief Marketing Officer

IBM’s first chief marketing officer is Michelle Peluso, the former chief executive of flash-sale site Gilt, now part of the Hudson Bay Company.

The company formerly had senior leaders of its marketing efforts, but the CMO title is new. 358 more words


Craig Scanlon Named Chief Marketing Officer of Polaris

MINNEAPOLIS, MN – July 12, 2016 – (Motor Sports Newswire) – Polaris Industries Inc. (NYSE: PII) today announced that Craig Scanlon, Vice President of Slingshot and Chief Retail Officer (CRO) of the Off-Road Vehicle (ORV) division, has been named Chief Marketing Officer (CMO) of Polaris. 272 more words


Marketing Mondays: Developing Your Market Positioning

In today’s Marketing Mondays post, we’re going to be looking at developing your market positioning.

You have a product (product, service, solution or brand). Now you need to know how to communicate its value to the market. 2,454 more words


10th Anniversary Invitation from AIM Global’s Chief Marketing Officer

Chief Marketing Officer, Mr. John Asperin gladly invites you to join and celebrate with us on our upcoming 4-Day 10th Anniversary Celebration on May 27-30,2016… 38 more words

AIM Global

Listen to: How the CMO is Focusing More on Customer Experience

Originally posted at: http://www.socialbusinessengine.com

Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, gave me a complete look at the findings of the 2015 Global C-Suite study. 452 more words

Customer Management