Tags » Chief Marketing Officer

Big Data Marketing: Lessons from Top Gun

I feel the need…the need for speed.” – Maverick and Goose

Personalized, one-to-one marketing has long been represented the “holy grail” for marketing. For years, marketers have sought to present the right offer and message, to the right customer, at the right time, in the right place, and in the right context.

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Flying Blind

The latest edition of the CMO Survey from the Fuqua School at Duke is out and it’s baffling, at least to me.  You can read the data here… 374 more words

Digital Media

The Customer Is The CMO's Best New-Product Developer: Survey

Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the role and responsibilities of the…

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Service Design, Service Management

Mapping The Data Driven Customer Experience Journey

Investing in a comprehensive customer experience program enables organizations to effectively connect with their customers, enhancing service delivery and

Source: winthecustomer.com

Social CRM And Social Business

Crossing the Innovation Chasm. Does CIO stand for Chief Innovation Officer?

This is a great question. What does CIO stand for?

Imagine a business world where the CIO stood for Chief Innovation Officer. That is the digital world. 208 more words

Digital Business

5 Questions with Pepsi CMO Simon Lowden on the eve of Superbowl via Brand Channel

On the eve of Superbowl 2015 which Pepsi has invested heavily in the halftime show sponsorship and surrounding marketing, 5 questions to Pepsi’s Chief Marketing Officer Simon Lowden… 10 more words