Tags » Chief Marketing Officer

Does A CMO Add Any Value To A Company?

Well there’s a loaded question. This question has been posed for many years (at least 12) and the answer depends on who you ask. In 2003 a paper was written showing that CMOs increase revenue. 527 more words


"Digital" is an entirely new Marketing Business Model

It is no longer sufficient for marketers to “go digital”.   In fact, digital platforms are completely changing the way marketers must think of their world and their work. 188 more words

CEO Corner

5 reasons marketing tech spending will reach $120 billion by 2025

More often than not, at least one of my weekly briefings centers on significant financing for a disruptive marketing-tech company. (I usually skip the pure advertising plays.) I’m already at quota this week, and it’s only Wednesday. 359 more words


Idea Cellular shift to contextual marketing with Mahindra Comviva’s iECON

Powered by Mahindra Comviva’s Interactive End-of-Call Notifications (iECON), Idea Cellular has successfully transited to contextual marketing from segmented mass marketing campaigns. Analytics-based contextual marketing has allowed Idea Cellular to achieve significant increase in recharge value. 135 more words


Humanizing Big Data

When most people think of advertising and marketing, an image of the “Mad Men” era agency comes to mind. But with surprising speed, the rise of digital–and the accompanying explosion of customer data–is reshaping marketing. 921 more words


Does Chief Marketing Officer (CMO) Matter?

Brief Summary for busy or lazy people: CMO matters!

Firms with CMO have shown an average of 15% better financial performance. A study in a prestigious marketing journal says (according to the results of a recent article published in… 688 more words


In The Continuing Quest For I'm Not Sure What...

JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. 300 more words