Tags » Christopher Brooks

Advertising. Is it worth the paper it's printed on anymore?

Last week I travelled on the tube and was confronted in the same carriage with three soulless executions advertising Apps.

Having been a brand and comms planner in an agency I know the client brief can sometimes be slightly thin on the ground. 946 more words


Storytelling, stopwatches and suspense - a judge’s eye view of the UK Financial Services Experience Awards 2016

Working with Lexden I was delighted to be a judge at the awards especially as I recalled we’d partnered the inaugural event last year. I have been on the finalists’ side of the fence a few times, but it was my first time as a judge. 635 more words


There’s always a better way with CX

Inspiration for CX improvements are all around you. Which is why CX practitioners, like creatives before them should carry a little black book and camera for idea collection everywhere they go. 474 more words


The Formula for CX Success

Before we start, I’m sorry to disappoint you, but there is no silver bullet or magic CX pill which will transform a business overnight from having a poor customer experience to a great one. 426 more words


Cult Movie Essentials: Space Is The Place (1974)

Just before we move into the film it is important to establish that Sun Ra was a real person. He was born Herman Poole Blount in Birmingham, Alabama on May 22nd 1914. 375 more words


Money Transfers should be easy right?

You might think there is nothing more commoditised than transferring money internationally.

It’s as easy as 1) You want to send money 2) You send it 3) It’s received. 992 more words


Beware of the vanity trap of customer experience - part 1

I’ve always felt the Greek tragedy of Narcissus would make an excellent addition to the national curriculum. I think the story of the hunter known for his beauty who was trapped into worshipping his own reflection in the river until he died, would be a helpful reminder to those making choices based on looks rather than learning.  795 more words