Voice of the Customer (VoC) has emerged as one of the most invaluable tools for companies to prioritise investment, remove inefficiency and create a differentiating experience for their customers. 335 more words
Tags » Christopher Brooks
Last week I travelled on the tube and was confronted in the same carriage with three soulless executions advertising Apps.
Having been a brand and comms planner in an agency I know the client brief can sometimes be slightly thin on the ground. 946 more words
Storytelling, stopwatches and suspense - a judge’s eye view of the UK Financial Services Experience Awards 2016
Working with Lexden I was delighted to be a judge at the awards especially as I recalled we’d partnered the inaugural event last year. I have been on the finalists’ side of the fence a few times, but it was my first time as a judge. 635 more words