Tags » Christopher Brooks

Can you really coach Customer Experience?

Because I’m totally sure you can.

A recent visit to Bluewater involved buying some new shoes for my wife. On inspecting two different colourways of the said shoes, we inadvertently swapped their designated positions on the wall display. 723 more words

Christopher Brooks

What will the 2017 Voice of the Customer priorities be?

Voice of the Customer (VoC) has emerged as one of the most invaluable tools for companies to prioritise investment, remove inefficiency and create a differentiating experience for their customers. 335 more words

Lexden

Advertising. Is it worth the paper it's printed on anymore?

Last week I travelled on the tube and was confronted in the same carriage with three soulless executions advertising Apps.

Having been a brand and comms planner in an agency I know the client brief can sometimes be slightly thin on the ground. 946 more words

Lexden

Storytelling, stopwatches and suspense - a judge’s eye view of the UK Financial Services Experience Awards 2016

Working with Lexden I was delighted to be a judge at the awards especially as I recalled we’d partnered the inaugural event last year. I have been on the finalists’ side of the fence a few times, but it was my first time as a judge. 635 more words

Lexden

There’s always a better way with CX

Inspiration for CX improvements are all around you. Which is why CX practitioners, like creatives before them should carry a little black book and camera for idea collection everywhere they go. 474 more words

Lexden

The Formula for CX Success

Before we start, I’m sorry to disappoint you, but there is no silver bullet or magic CX pill which will transform a business overnight from having a poor customer experience to a great one. 426 more words

Lexden