Yep, Rodger is the big tuna at The Eisen Agency, but did you know he’s also an avid and quite accomplished home brewer! It’s true, and each year Rodger and the crew put out at least four brews for sharing and tastings as part of their employee and client appreciation gatherings — The Cult of the Blue Tongue. 54 more words
Tags » Cincinnati Advertising
By Rodger Roeser, CEO, The Eisen Agency
There’s an old saying in the advertising game: “I know half of my advertising is working, I just don’t know which half!” But, in reality almost all advertising works equally well or equally poorly because most super budget conscious teams fail to clearly define a target or fail to clearly communicate what they want those targets to do. 1,019 more words
Big Ad Budgets Are for Big Losers
Smarter marketers have learned to get much more bang for much less buck.
A little less than two years ago, Felix Baumgartner jumped from a hot air balloon 39 kilometres above the earth. 84 more words