Tags » Cision

Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media

Communicating great stories while influencing the public’s awareness and/or buying decisions has been the goal of every great communications strategy. Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. 633 more words

Public Relations

Cision + Prime Research: Insights That Drive Business Strategies

Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research… 1,048 more words

Public Relations

The Many Sides to Journalistic Collaboration

Chapter 2 of Journalism Next by Mark Briggs discusses the ways in which a journalist can get out there and distribute ideas on multiple platforms.  Once again the importance of communicating with an audience becomes extremely important.  669 more words

INFOGRAPHIC: Cision Celebrates 150 Year Heritage

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

First, we commissioned some research to look into Cision’s heritage and quickly realized that no one company has been around for 150 years. 190 more words

Public Relations

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? 828 more words

Growth Stage Company - In-House PR Specialist

Cision Unveils New Brand

Where do we come from? Who do we want to become? These universal questions run through every communicator’s mind as they build brand equity and tell their brand stories. 1,353 more words

Press Release Quick Tips

How to Effectively Communicate Your Rebrand

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and… 915 more words