Tags » Cision

How journalists use social media

Working for a small business I often find myself at the intersection between social media and PR.

As the PR that I’m responsible for is predominantly reactive and generated by social media in some way, I was interested to see a recent study by Cision that suggests 23% of journalists now accept pitches via social media – a 5 point increase over 2013. 27 more words

Social Media

PR, Social & Media Measurement: Opportunities and Challenges

2014 was a big year for Cision, a “media intelligence” provider. First the company merged with Vocus, a public relations software company, in June. (Vocus had acquired press release distribution service PRWeb in 2006 and e-mail and social media marketing provider… 1,427 more words

Sentiment Analysis

Very Pinteresting

While reading an article about Pinterest recently, I came across something ANYONE with a business Pinterest account needs to know: Not everything you read about Pinterest is true… 223 more words

Social Media

5 Skills

As I’ve said before, I am not a PR guru. I am just a student trying to get my foot in the door like every other student looking to be successful. 422 more words

PR 101

Public Relations Industry Analysis - Q1 2015

The first quarter of 2015 is coming to a close and Cision (GTCR) has made another acquisition: Viralheat. The #FutureofPR now has the social media monitoring component accounted for along with the best of Vocus, Visible Technologies & Gorkana. 752 more words

Media Monitoring