Communicating great stories while influencing the public’s awareness and/or buying decisions has been the goal of every great communications strategy. Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. 633 more words
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To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.
First, we commissioned some research to look into Cision’s heritage and quickly realized that no one company has been around for 150 years. 190 more words
Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? 828 more words