Tags » City Branding

Networking Málaga

site visit

interview with local women

The Brief

In the economic downturn many women have found themselves the

main breadwinner in the family and this new situation calls for new social spaces for women, places for relaxation but also for networking. 68 more words


Gateway City #6: Fall River

FALL RIVER, strikingly outlined against the sky on a long steep hill crest across Mount Hope Bay, looks both larger than it is and very foreign. 1,183 more words
Economic Strategy

Penang's destination video isn't bad, but it isn't great either. 6 ways to use video properly to build your destination brand

Google the words ‘Visit Penang’ and you get the following results:

The next step would be to click on the visitpenang website link that takes the visitor to a site that has no video on the homepage even though a video on a homepage is reported to increase conversion rates by more than 20%. 819 more words


What went wrong with brand Guadalajara? Part 2/4

This is the second instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. 1,434 more words
Brand & Communication Strategy

Seoul Vibes

Seoul Vibes by You-ree Soh



How Night Mayors Harness the Power of Cities After Dusk

by Valentin Schipfer

Slowly but surely cities around the globe realize that there might be a slight relation between a vivid night club scene and a flourishing creative industry, including tech start-ups. 2,019 more words