Tags » City Branding

Atlantic Creative Cities met in Plymouth

Please find below the different presentations that earmarked the workshop “Atlantic Creative Cities” held in Plymouth on January 26th.

A big thank you to you all for attending the Creative Cities in the Atlantic Arc event, at the end of January, here in Plymouth. 205 more words

Atlantic Cities

City Branding

Rhenald Kasali ;
Akademisi, Praktisi Bisnis dan Guru Besar Bidang Ilmu Manajemen di Fakultas Ekonomi Universitas Indonesia
JAWA POS, 13 Maret 2015

SAYA ajak Anda sejenak ke Banyumas, kabupaten di Jawa Tengah. 710 more words

Perubahan

15 things you didn't know about TripAdvisor

TripAdvisor is 15 years old today. TripAdvisor has been at the heart of the revolution in destination branding and is responsible for changing the culture of travel and the travel related decision making process. 139 more words

Branding

The untapped potential of brand in property

In real estate, brand is often treated like pixie dust. Labelled “lifestyle,” it gets sprinkled over more meaningful details like location, square footage and views in an effort to attract tenants and make sales. 621 more words

Brand

Estudantes Erasmus em Lisboa preferem zonas do Marquês, Baixa e Saldanha

Erasmus consideram Lisboa uma cidade segura e escolhem preferencialmente as zonas do Marquês, da Baixa e do Saldanha para morarem.

271 more words
City Branding

Why do most city branding campaigns fail?

So 86 per cent is a pretty high failure rate, right? Why would you even attempt a project with such shocking odds? […] So why do cities keep bothering with branding?

780 more words
Clipping

How branding can help humanise our megacities

There is growing demand for a more profound sense of territorialism to our urban environments, a new age of tribalism if you like, and in order to meet that challenge we must create stronger and more distinctive regions, territories, places, districts, boroughs and landmarks.

705 more words
Clipping