Tags » City Branding

Silhouettes of the Copenhagen Cityscape

Silhuettes of the Copenhagen cityscape, strategically placed in eye side for the pedestrians, works as a free tourist guide. Well to set the scene, as I ever so often do, I once again wandered the streets of Copenhagen, and let my eyes scatter the scenery. 484 more words

Networking Málaga

site visit

interview with local women

The Brief

In the economic downturn many women have found themselves the

main breadwinner in the family and this new situation calls for new social spaces for women, places for relaxation but also for networking. 68 more words

Narrative

Gateway City #6: Fall River

FALL RIVER, strikingly outlined against the sky on a long steep hill crest across Mount Hope Bay, looks both larger than it is and very foreign. 1,183 more words
Economic Strategy

Penang's destination video isn't bad, but it isn't great either. 6 ways to use video properly to build your destination brand

Google the words ‘Visit Penang’ and you get the following results:

The next step would be to click on the visitpenang website link that takes the visitor to a site that has no video on the homepage even though a video on a homepage is reported to increase conversion rates by more than 20%. 819 more words

Branding

What went wrong with brand Guadalajara? Part 2/4

This is the second instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. 1,434 more words
Brand & Communication Strategy

A city symbol

All natural, born of violence,

They stand, watching in silence

Civilizations, come and gone

Forgotten by time, like it was a con.

Standing tall, foundations of grains… 23 more words