Tags » City Branding

Penang's destination video isn't bad, but it isn't great either. 6 ways to use video properly to build your destination brand

Google the words ‘Visit Penang’ and you get the following results:

The next step would be to click on the visitpenang website link that takes the visitor to a site that has no video on the homepage even though a video on a homepage is reported to increase conversion rates by more than 20%. 819 more words

Branding

What went wrong with brand Guadalajara? Part 2/4

This is the second instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. 1,434 more words
Brand & Communication Strategy

A city symbol

All natural, born of violence,

They stand, watching in silence

Civilizations, come and gone

Forgotten by time, like it was a con.

Standing tall, foundations of grains… 23 more words

Seoul Vibes

Seoul Vibes by You-ree Soh

2014

#art

How Night Mayors Harness the Power of Cities After Dusk

by Valentin Schipfer

Slowly but surely cities around the globe realize that there might be a slight relation between a vivid night club scene and a flourishing creative industry, including tech start-ups. 2,019 more words

Berlin

RE IMAGINING A NEW CITY

Client- HCC/LAVASA Corporation.
As  head of Design strategist and innovation With FUTURE IDEAS ( Mumbai)-2013.

Lavasa is India’s first privately developed, green field smart city .located just outside Pune surrounded by hills, it is a few kilometres of the main highway that connects Mumbai and Pune. 225 more words

BRAND STRATEGY

Reflections on Stanning

One of the best concepts I’ve discovered through Twitter is the idea of being a “stan”.

The concept originates with the Eminem song of the same name, about a fan who drives off a bridge when Eminem doesn’t answer his letters. 667 more words

State And Local Politics