Tags » City Branding

SIX tips from Fusionbrand on how to avoid the same fate as Tourism Malaysia

Yes it looks like an irresponsible adult allowed a petulant child with a grudge against the creative fraternity loose on a very old software programme and yes, it should never have made it past the idea stage. 1,775 more words


Coat of Arms

In the context of a city branding project, where we deal with the city – or rather the city council – as if it were a brand, the coat of arms is essentially the city’s logo. 172 more words


Preserve old buildings, Keep city genes

A city should have its own past, present and future. Those traditional urban buildings not only witness the whole story of a city, but also are the common memory of people who lived there. 192 more words


Big Events in Small Destinations

I recently spoke at the 2nd annual International Conference for Students in Tourism and Gastronomy, in Skopje, Macedonia.  My presentation was about how small tourism destinations, especially in emerging economies, can use major events as part of their tourism branding.  137 more words


City Highlights

To create a visual system of communication, I thought I’d try to design icons for the main landmarks of Leiria.
When designing my first experiments, I thought of each icon individually, rather than thinking of them as a collection. 76 more words



In June 2014, White Studio was invited to design the new identity for the city of Porto and its city hall.

The idea was to create a visual system that could organize and simplify communication between the city hall and its citizens, in order to help bringing them together. 255 more words