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Big Events in Small Destinations

I recently spoke at the 2nd annual International Conference for Students in Tourism and Gastronomy, in Skopje, Macedonia.  My presentation was about how small tourism destinations, especially in emerging economies, can use major events as part of their tourism branding.  137 more words


City Highlights

To create a visual system of communication, I thought I’d try to design icons for the main landmarks of Leiria.
When designing my first experiments, I thought of each icon individually, rather than thinking of them as a collection. 76 more words



In June 2014, White Studio was invited to design the new identity for the city of Porto and its city hall.

The idea was to create a visual system that could organize and simplify communication between the city hall and its citizens, in order to help bringing them together. 255 more words


How a logo saved New York

If, like me, you’re a millennial, it is hard to imagine a time when New York wasn’t one of the most touristic places in the entire world. 307 more words


re-branding Leiria.

Leiria has experienced a sudden rise of projects in creative fields. From music labels to independent publications, theatre companies to alternative music festivals, numerous people have engaged in contributing to a new image of the city, more cultural and adapted to the younger generations. 73 more words



“Kung hindi mo kayang linisin ang kapaligiran, huwag mo na lang dumihan,”

or, if you can’t clean the surroundings, don’t make it dirty then.

The sign is repeated in several waiting sheds along the streets of the city. 42 more words