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Call-to-action: Stop whinging, Sydney. It's unbecoming.

I started this campaign because I was just like every other Sydney Trains’ commuter. I really disliked our transport system, and having come home recently from Europe, the contrast between the two transport systems was overwhelming. 330 more words

Information And Facts

The 'Feeling Unwell' Campaign: Don't board if you're unwell.

Delays. They’re hated by every commuter and is often a source for complaint. But no transport system is perfect and it’s an occurrence that’s been experienced by every traveller. 290 more words

Information And Facts

September 6th - Chatswood Station

Another selective colour photo. In truth I spent much of the day practising this technique using this photo before moving onto the stink bug. Again it was quite effective in turning a rather dull photo into something more interesting. 163 more words

HCL wins $35m outsourcing deal with Sydney Trains for 5 years

HCL has won a 5 year deal to maintain and support 107 of Sydney Train’s legacy applications for $34.9 million. This move sees Sydney Trains moving from a network of 11 vendors who were managing the customised suite of business applications built bespoke for the newly re-branded agency. 120 more words

Industry News

city rail

so, Sydney City rail has it’s ups and downs (mostly downs, let’s be real here.) but this morning I have come across a positive; the beautiful lady who sat beside me. 141 more words

The Sydney Train Story

My main mode of transportation going to and from work is via the train. I usually spend on an average 1-2 hours every weekday on the train – and most often than not, this 1-2 hours is spent on facebook, instagram, entertainment news and various blog sites. 478 more words

Sydney

Free Advice

It’s always good to see your free advice acted on. However, I’m not sure if I can claim direct credit for this one. More than likely it was one of the recommendations made during a number of projects costing CityRail more than $1 million in consultancy and design fees, market research and testing (see “ 304 more words

Marketing