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A Basic Introduction to Email Marketing Metrics

Successful email campaigns are hard to achieve. Having launched my share of them, I maintain that a successful email campaign is about 90% adherence to best practices and 10% dabbling in the Dark Arts. 763 more words


Terminologies That Will Help You Understand A/B Testing in a Better Way

Before starting an A/B test, you will have to understand some basic terms which will definitely come on your way while conducting A/B or Multivariate Testing (MVT). 1,128 more words

A/B Testing

what's a good open rate for email marketing?

Anywhere from 13% to 30%.

Average open rate for United States email marketing: 19.9%.

This comes from Mail Chimp and Silverpop email marketing studies. Here’s more information from the Mail Chimp study, broken down by industry. 179 more words

Abuse Rate