Tags » Click Through Rate

5 Simple Metrics To Measure CRM Value - Don't Drown In Data

  1. Open Rate Before we get ahead of ourselves with lifetime value calculations, let’s just start by understanding the behaviour of users who like your subject line (btw.
  2. 198 more words

Common Reasons Behind CTR Fluctuations

I’ve written a post about Click Through Rate Fluctuations on my Linkedin page. Check it out here. Or, just read it right here:

If conversions are up or steady, then… 289 more words

News & Thoughts

Spectacular Click Through Rate

As the internet has been growing exponentially over the past 20 years, online advertising has become very big business. Most of it in the form of… 551 more words

This Is How I See It

Thursday, 5th March 2015

Click through, v.

Pronunciation: /klɪk θruː/
Etymology: < click v. + through adv.

1. Theoret. To access an advertiser’s website by clicking on an advertisement on another web page. 18 more words


A Basic Introduction to Email Marketing Metrics

Successful email campaigns are hard to achieve. Having launched my share of them, I maintain that a successful email campaign is about 90% adherence to best practices and 10% dabbling in the Dark Arts. 764 more words


Terminologies That Will Help You Understand A/B Testing in a Better Way

Before starting an A/B test, you will have to understand some basic terms which will definitely come on your way while conducting A/B or Multivariate Testing (MVT). 1,128 more words

A/B Testing

what's a good open rate for email marketing?

Anywhere from 13% to 30%.

Average open rate for United States email marketing: 19.9%.

This comes from Mail Chimp and Silverpop email marketing studies. Here’s more information from the Mail Chimp study, broken down by industry. 179 more words

Abuse Rate