Tags » Click Through Rate

Thursday, 5th March 2015

Click through, v.

Pronunciation: /klɪk θruː/
Etymology: < click v. + through adv.

1. Theoret. To access an advertiser’s website by clicking on an advertisement on another web page. 18 more words


A Basic Introduction to Email Marketing Metrics

Successful email campaigns are hard to achieve. Having launched my share of them, I maintain that a successful email campaign is about 90% adherence to best practices and 10% dabbling in the Dark Arts. 764 more words


Terminologies That Will Help You Understand A/B Testing in a Better Way

Before starting an A/B test, you will have to understand some basic terms which will definitely come on your way while conducting A/B or Multivariate Testing (MVT). 1,128 more words

A/B Testing

what's a good open rate for email marketing?

Anywhere from 13% to 30%.

Average open rate for United States email marketing: 19.9%.

This comes from Mail Chimp and Silverpop email marketing studies. Here’s more information from the Mail Chimp study, broken down by industry. 179 more words

Abuse Rate

Top tips on how to reduce your PPC spend

Before you launch a PPC campaign, there’s a lot of preparation work to be done – but I’m not just referring to the creation of campaigns and ad groups. 203 more words

Click Through Rate

How to write Attractive Content for Facebook Ads

The success of online ads are generally measured based on click-through rates. You have to make sure your content gets seen. You should focus on writing an attractive tagline… 41 more words


Email Marketing - “You’ve Got Mail” : How to Get your Email Opened?

I’ve got ten emails per day, not including another ten promotional emails. Overwhelmed by twenty emails everyday, actually, I seldom check all of them. From the subject line, I can decide which email should, or have to, be opened today, which one can be ignored or deleted without being read. 475 more words