Tags » Click Through Rate

Online Display Ads Have More Influence Than You Think

Lately it seems that display advertising is getting a little beat up with statistics such as HubSpot’s 10 Horrifying Display Advertising Stats, that states “You are more likely to birth twins than click on a banner ad.” 473 more words

Increase Lead Generation By 50% Using Your Blog

Optimize Your Blog For Lead Generation

Blogging is a well-know lead generation tactic within inbound marketing, and has been for sometime now.  If you aren’t doing it you should be!   527 more words

Content Marketing

5 Simple Metrics To Measure CRM Value - Don't Drown In Data

  1. Open Rate Before we get ahead of ourselves with lifetime value calculations, let’s just start by understanding the behaviour of users who like your subject line (btw.
  2. 198 more words

Common Reasons Behind CTR Fluctuations

I’ve written a post about Click Through Rate Fluctuations on my Linkedin page. Check it out here. Or, just read it right here:

If conversions are up or steady, then… 289 more words

News & Thoughts

Spectacular Click Through Rate

As the internet has been growing exponentially over the past 20 years, online advertising has become very big business. Most of it in the form of… 551 more words

This Is How I See It

Thursday, 5th March 2015

Click through, v.

Pronunciation: /klɪk θruː/
Etymology: < click v. + through adv.

1. Theoret. To access an advertiser’s website by clicking on an advertisement on another web page. 18 more words


A Basic Introduction to Email Marketing Metrics

Successful email campaigns are hard to achieve. Having launched my share of them, I maintain that a successful email campaign is about 90% adherence to best practices and 10% dabbling in the Dark Arts. 764 more words

Open Rate