After the refinement stage came the versioning. With this stage, I kept the same concept and just started playing with some type choices. There were other versions as well, but these were the last three I debated with, until I was finally able to pick out the final product.
After bringing some sketches to class, these are the refined ones. Feedback from my peers and professor were very helpful, and from there I was able to choose a couple of ideas to focus and refine. 53 more words
The old digital agency model is dead. Almost a decade of running this agency has given me some insight into what’s on the horizon, and for those who are stranded in old-school-agency-mode, it’s not going to be pretty. 641 more words