Ghost blog written for Australian olympic gold medallist, coach, and speaker Drew Ginn.
At 21, I became the youngest member of Australia’s Olympic rowing team, known as the “ 510 more words
American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.” These qualities drive consumers to choose particular products or services, so it’s little wonder why brand perception is hugely important. 660 more words
Advertising campaigns are as common as muck. We’re oblivious to most of them and even when we see one we like, we very rarely buy the product. 253 more words