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What Can You Do to Make a Difference in 90 Days?

As an advisor to executives that recently were promoted, I have been asked how to get off to a good start in the new job.  This new job can be within the existing or for an entirely new company.   999 more words

Good CMO. Bad CMO.

In CMO.com in August there was an interview with Wharton’s Dr. David Reibstein.  The question addressed was:

Why are some CMOs losing ground when it comes to playing a significant role in setting firm strategy? 627 more words

Marketing

Marketing Keywords to Know: July 4, 2013

Greenwashing


Definition
:  a form of spin in which green PR or green marketing is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service; a compound word modeled from “green” and “brainwashing” 160 more words

Marketing Keywords To Know

Digital Marketing Predictions for 2013

As 2012 comes to a close, many in the digital marketing industry are making their predictions on what’s in store for the new year.

CMO.com recently asked more than 80 industry insiders what they envisioned for 2013 – and the responses make for some thought-provoking perspectives on digital and video advertising. 41 more words

TV Advertising

All or Nothing, part II

A few weeks ago I had a little fit over the need for marketers to want to pick one media channel to deliver their message. You can read it… 164 more words

Julia Carcamo

CMO.com's Guide To Social Media Landscape - Updated For 2011

If you are new to Social Media, or concerned about SEO and don’t know where to post content to drive your SEO efforts, then this graph will be your best bud. 21 more words

Social Media