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Want to future proof your brand? You won't do it with an advertising campaign

Advertising campaigns are as common as muck. We’re oblivious to most of them and even when we see one we like, we very rarely buy the product. 253 more words

Branding

The Evolving Roles of Senior Marketing Executives

As we have posted before (for example, click on one more of these links: 1, 2, 3, 4), a career in Marketing can be quite rewarding. 112 more words

Trends