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Playing catch up: collaboration, automation, FinTech and CMOs.

So it’s been some time. Here’s a round up of some articles, comments and thoughts I’ve penned in the last few months while we’ve been busy launching pan European campaigns, creating content, expanding our minds, developing business and brand strategies, winning pitches and generally fuelling business growth for clients. 138 more words

Startups Boost The Prowess Of Nestlé’s ‘Digital Apostles’

Gerardo Mazzeo, global innovation director at Nestlé, believes FMCGs have no choice other than to embrace open innovation. Successful, established brands can either partner with the hottest startups with the most talented staff or find they have new, more agile competitors. 278 more words

2017

How To Create An Olympian Work Ethic

Ghost blog written for Australian olympic gold medallist, coach, and speaker Drew Ginn.

At 21, I became the youngest member of Australia’s Olympic rowing team, known as the “ 510 more words

CMO.com

Why APAC’s 3 Most Beloved Brands Continue To Rule The Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.” These qualities drive consumers to choose particular products or services, so it’s little wonder why brand perception is hugely important. 660 more words

CMO.com

5 Brand Activation Trends Sweeping Through APAC

Brand activation is just another one of those fancy marketing phrases, right?

Wrong.

Brand activation is the strategy behind how marketers are creating engaging audience conversations. 1,116 more words

CMO.com