Tags » CMO

Enter the new CIO – The Content Information Officer??

I can hear the groans after reading of yet another way of bastardizing the CIO title while adding another C-Title to the already-crowded management matrix. I’ve been on the record as a longtime contrarian about the mushy Chief Digital Officer moniker and cautious about the new wave of Chief Data Officers. 473 more words


Adweek Panel focused on Future of CMO

I was invited to join a MediaIQ panel at Adweek and we discussed the increasing pressure on the CMO in the age of data and technology as well the merging of marketing tech and adtech. 18 more words

The Battle of the #CIO and the #CMO

I never read the Indianapolis Business Journal (IBJ), but it was dropped on my desk today. I skimmed through it after a couple of topics caught my eye, and I landed on an article titled C?O: Chief marketing, information officers see lines blur as customers go digital. 300 more words


The 4 Measurements of Marketing

Several months ago I got to sit down with one of the brightest, most energetic marketing minds in technology, Elisa Steele. Steele’s resume is nothing to sniff at. 395 more words


How CMOs Are Using Twitter

If you’re a marketing executive, Twitter is essential. Now a new study from Leadpoint and Neustar has gone into deep analysis to figure out how CMOs use Twitter. 48 more words


High Tech Marketing Notes.

Working on the diffusion of innovations and marketing emerging technologies presents known challenges:

  • fast evolving contexts
  • shifting environments
  • market timing and uncertain speed of adoption…
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