Tags » CMO

Want Your Executive to Invest More in Social Media? Follow This Advice

(Source: blog.hootsuite.com)

“Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. 2,114 more words

Money Matters

FY19 Promo Board Schedule

You can find the FY19 promotion board schedule here.  Of note for Medical Corps officers:

Board #170 – Active O­6 Staff – 6­ Feb­ 2018… 23 more words

Promotion Boards

Civet and Pangolin #111

C :- Bro the CM of Kerala has a police adviser, an economic adviser, a law adviser and there is a poet in the CMO! 13 more words

What is the future of marketing?

This is three (3) months old news from Forbes, but yet, makes us think about how markets, and marketing, is changing. What are your thoughts about Coca Cola killing its CMO role and turning it into a Chief Growth Officer´s Role? 28 more words

Digital Marketing

Three-Point Checklist Before You Embark on CMO Dashboards

As a marketing leader, you need access to marketing performance results expressed the way that you measure your business – across brands, regions, and channels. Which is why, dashboards are especially important to marketing executives, such as CMOs and executive marketers, who have to deep dive into channels, campaigns, KPIs, metrics… Read More


The Trouble with CMOs

(Source: hbr.org)

Big data and artificial intelligence swamp marketers with information. The focus shifts from telling and selling to customer engagement and dialogues and personalized communications and products. 4,197 more words

Money Matters