Tags » CMO

Swagged Out

I’ll be honest with you. I wear a lot of hats.

Not in the literal sense (In that instance, I only wear hats when I forget to shave and my bald spot becomes more pronounced), I meant that in the metaphorical “jack of all trades” sense. 781 more words


You’re Not Too Special to Work Your Own Booth

Tony Compton, Managing Director

It’s the afternoon before the exhibit hall opens at your next industry event, and your company has a big booth on the trade show floor. 978 more words

Flipping the sales: Marketing headcount

In 2010, CEB showed that B2B buyers were 56% through the purchase decision when they engaged with a supplier sales/account rep (including incumbent suppliers) for the first time. 603 more words


Becoming CMO 3.0

Customers seek agile interactions, painless fulfillment and, most of all, memorable experiences. CMOs are increasingly embracing a new priority: identifying new and recurring revenue opportunities and optimising the consumer experience to maximize customer lifetime value. 1,697 more words


Should “Data Scientists” Really Be #1 on CMOs’ Wish Lists?

A recent Forbes.com article shared that CMOs placed “data scientists” at the top of their 2015 holiday wish list. Guest contributor Scott Davis stated, “This year in particular, CMOs are struggling with tons of data that our new digital world is creating. 58 more words

Business Intelligence

The new CMO agenda

data pulse#11

Designing Human & Digital Customer Experience is the CMO’s Top Priority

Making the customer the centre of the universe is a battle cry across virtually every industry. 453 more words

Obama- in the subscription business

data Pulse #27

The Obama presidential campaign 2008/2012 created a step change in how data was used in political campaigning. Obama campaign mobilised  a team of experts to give him an unfair advantage against the other candidates. 213 more words