Tags » CMO

5 Keys to Getting Value From Big Data Marketing

We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” — 

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High Tech Marketing: Content Distribution.

“Content strategy is to copywriting as information architecture is to design. I find this analogy to be especially encouraging because six years ago, as the crest of the first wave of the web was about to break, people had no idea what “information architecture meant.” – “ 257 more words


Four SaaS Marketing Myths

This is an excerpt from my forthcoming SaaS Marketing Handbook -TM

Like any business model that has made billions for executives and shareholders, SaaS has its own mythology. 425 more words


Big Chief StoryTeller

Farewell Marketing VP, hello Chief Storyteller?

Certainly looks like a trend to me given the rush by some big and even small companies-often with some techie or Silicon Valley cred-to hire people they’re calling ‘storytellers’. 326 more words

News And Views

Kraft's center-aisle initiatives. Unilever's Sthanunathan on MR now & future. (RBDR 4.7.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE… 85 more words

RFL Communications

No more CMO at Heineken. Is this the start of the demise of the Chief Marketing Officer?

Heineken made quite a few restructuring changes last week, amongst others announcing that the CMO and chief sales officer roles would now be combined under one new Chief Commercial Officer role. 186 more words


Time for CEOs to Step In and Stop CIO-CMO Bickering

Is it time for the CEO to put a stop to the juvenile bickering between the CIO and CMO? Is it time for the parent to step in and threaten to put everyone on the firing line, the corporate equivalent of a timeout? 967 more words

Business Concepts