Tags » CMO

How to deal with CMOs?

How to convince the CMO? How to talk to them? How to get the right pitch?

8 Great points from the article:

  1. Don’t explain how to do their job…
  2. 50 more words


Finally, there’s an addition to our class who have the rights to say #RoadtoPICC2017 already.

And our group is one of them.

After such drama and rushed work, it was well worth the wait, the edit, and the revisions. 36 more words

Experiential Journal

The new CMO agenda

data pulse#11

Designing Human & Digital Customer Experience is the CMO’s Top Priority

Making the customer the centre of the universe is a battle cry across virtually every industry. 465 more words

The Current Preparedness Checklist for the C-Suite and the Board

How well is the C-Suite, the business strategists, the futurists and the forecasters prepared, for where we are, and may witness well into the future. The future is not the next shiny object, but still remains the Long Term Value (LTV) of the customer, we all desire. 26 more words


Incredible New Career Possibilities in Our current Digital Arena

Marketing now has relocated into the web era and the marketing procedure is performed across numerous internet-based routes, like e-mail marketing, the first – and still preferred – technique of online marketing, search engine marketing (SEM), which moves a company further up search engine lists, and the up-to-the-minute advanced mobile phone know-how including geographical targetting and current location marketing. 489 more words

¿Sobrevivirán los CIOs a la evolución de las TI?

Hace unos días, compartí un artículo interesante en LinkedIn que aseguraba que los responsables de marketing tendrán en breve mayor participación en el presupuesto de TI que los CIOs. 697 more words