Tags » CMO

Avoiding #noise with #heikinashi $SPX $SPY $DIA $DJIA

S&P 500 ($SPX) monthly 

  • (+) CMO is following the trend since 2016

S&P 500 ($SPX) weekly 

  • (-) A pause is expected

S&P 500 ($SPX) daily  8 more words


The Trouble with CMOs

(Source: hbr.org)

Big data and artificial intelligence swamp marketers with information. The focus shifts from telling and selling to customer engagement and dialogues and personalized communications and products. 4,197 more words

Money Matters

Ryan Bonifacino takes jet ski, crashes in East Passage

A New York man was arrested Sunday morning after breaking into a home on East Shore Road, taking a jet ski without the owner’s permission, and crashing the vehicle on his return trip from Newport. 11 more words


CMO roundtable: Why agile marketing is more profitable (VB Live)


What if your message was always relevant, and you could continuously optimize for the strongest results and the biggest bang for your buck, but with dramatically reduced risk? 464 more words

The Qualities of an Effective CMO - MarketingProfs

Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table. Check out what else the CMO Survey discovered.

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HBR: Ecco le 4 prospettive future per i CMO

AICEX: Un interessante articolo per ragionare sui futuri assetti aziendali, inclusi i rapporti tra CEO e CMO.

There are some new faces these days in the boardroom.

1,391 more words
Marketing, Loyalty

There Are 4 Futures for CMOs (Some Better Than Others)

(Source: hbr.org)

There are some new faces these days in the boardroom. They have new titles like Chief Customer Officer, Chief Revenue Officer, Chief Digital Officer, and Chief Experience Officer. 1,473 more words

Money Matters