Tags » CMO

As CMOs start to outspend CIOs, collaboration remains key

CIOs were traditionally at the helm of technology adoption, but as more marketing departments use their budget on technology spending, the role of the CMO in IT is rising. 753 more words

Business Concepts

Bring Your Tire Pump When Preparing and Presenting Your Next Case Study!

Tony Compton, Managing Partner

I recently was a student in one of Jeff Lupetin’s voiceover classes in downtown Chicago. Jeff is an outstanding voiceover talent, coach, and author of the book… 1,150 more words

Public Speaking

P-TECH intern: My interview with IBM executive Nancy Pearson

“One piece of advice that I think helped me, and still continues to help me today, is to know the difference between when you need to sprint and when something is a marathon.”

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Coding is only needed for working, not for kids

This ZDNet headline seems to be designed for maximum provocation.

But the question is a good one – are the skills of the future more than the 3R’s, and when should they be introduced? 303 more words


Chắp cánh khát khao PR trong bạn với cuộc thi CMO Think & Action 2015

Yêu Marketing – Mê sáng tạo – Muốn khẳng định bản thân? Muốn khao khát có một “ngọn gió” đủ mạnh để thổi bùng “ngọn lửa đam mê” của chính mình? 2,511 more words


Karen Ganschow, Head of CRM & Digital, Westpac Speaks on "Wooing the Channel Surfing Customer"

Karen Ganschow, Head of CRM & Digital, Westpac provided the Keynote Presentation on: Wooing The Channel Surfing Customer at the CXO Leaders Summit.

The future of marketing is more focused than ever on following the customer fast, understanding or actually anticipating their needs and meeting those needs better than any other. 249 more words

CXO Leaders Summit

The Stupidest Rebranding Ever?

Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics, Michael Mendenhall, has decided the company should rebrand itself as Flex. 353 more words