Tags » CMO

Breach Notification Laws by State

This chart by law firm Mintz Levin is for general information only, but provides an overview of each state’s definition of a breach, what are the covered entities, notice procedures, and penalties.   15 more words

Laws & Frameworks

Data Protection Laws of the World

Organizations who are collecting, processing, and using data from customers in countries other than their home country are subject to privacy protection laws and regulations in those counties.   73 more words

Laws & Frameworks

CIOs must trust in analytics to delight customers

Woody Driggs, Principal and Global Lead of the Customer Practice EY Advisory, discusses why data analytics is key to building trusted customer relationships.

The much-lauded TV series Mad Men, about the 60s advertising industry in New York’s Madison Avenue, reinforced the view that marketing is a world of “creativity.” But marketing today is as much about science as it is a creative art. 471 more words

Big Data

Guide to Implementing Strong Privacy Practices: PbD

This paper collects the practical experiences of organizations across sectors in applying Privacy by Design principles. It is a publication of Ann Cavoukian, who developed the Privacy by Design concept and principles. 96 more words


Privacy By Design

Privacy assurance is fast becoming a competitive advantage and competitive pressure point. Privacy by Design is a key framework for marketers, as well as app, product, and service developers.   127 more words

Laws & Frameworks

Best Practices for Breach Response: Dept of Justice

In every breach scenario marketing and communications plays a significant role in preparing and in the response.  This document is published by the U.S. Department of Justice and is primarily aimed at guiding smaller less-resourced businesses with helpful checklists and reporting procedures.   88 more words