Tags » CMO

Why Facebook’s Ad Buyers Are Not Happy Right Now

Advertisers and media buyers are distressed after Facebook revealed that it had been overestimating the average time users spent watching videos. Facebook’s fb error in reporting the metric was a result of only counting views of three seconds or longer when it calculated its “average duration of video viewed” metric, a Facebook employee explained in…

http://fortune.com/2016/09/23/facebook-video-view-metric/

Business

Why Facebook’s Ad Buyers Are Not Happy Right Now

Advertisers and media buyers are distressed after Facebook revealed that it had been overestimating the average time users spent watching videos. Facebook’s fb error in reporting the metric was a result of only counting views of three seconds or longer when it calculated its “average duration of video viewed” metric, a Facebook employee explained in…

http://fortune.com/2016/09/23/facebook-video-view-metric/

European Blog

Brand disruption amidst the healthcare fray. How Bryan D. Pinciaro, SVP & CMO of Vision Source®, leads a brand revolution when everything is in flux.

Meet Bryan Pinciaro. At the marketing helm of Vision Source®, a 3300+ location national franchise brand of optometry centers created in 1991 to preserve the art of independent optometric practices against large-brand retail optometry. 2,034 more words

Interview

CMO and EPiServer 9

I got a question about CMO this week and because I never have done anything with it, I thought I would check it out. To my surprise I found that you can’t just install the package into a new website, the packages that are available ate just updates for CMO, but you will have to use the deployment center of the old days and go through the process of upgrading. 236 more words

EPiServer 9

Inside Information for Today's CMO

5 Questions for Greg Welch of Spencer Stuart

Chief Marketing Officers have something in common with today’s NFL running backs: they have a shelf life of about 3 or 4 years with one team. 1,056 more words

CMO

Do Marketers Know What They Are Doing With Data?

Long story short, marketers do not know what they are doing with data.

One would think, given how big data, data analytics and predictive analytics have been marketed by technology firms over the past decade (can you believe it’s been a decade?), that the marketers behind those campaigns would at least be harnessing the same technology to improve their campaign effectiveness. 420 more words

Blog Posts

3 Huge Benefits for CMO's who adopt Agile Marketing

Hey, I’m a CMO, I get it. We’ve got a lot to stay on top of:  blogs, events, customer journeys, Account Based Marketing, SEO, SEM, Content Marketing, Relationship Marketing, Advocate Marketing, Influencer Marketing, Mojo Marketing, branding, pricing, customer experience, user experience… we all feel the pain. 833 more words

Agile Marketing