Tags » CMO

Building a Better Data Driven Organization

Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability.  373 more words

CMO

Transferable Skills

It has been our experience that the majority of the job descriptions we see for marketing roles contain very specific job experience requirements. To me, this flies in the face of conventional wisdom. 216 more words

Advertising

Chipotle taps Taco Bell vet as new CMO

Chris Brandt has been named chief marketing officer of Chipotle Mexican Grill, Inc., effective April 2.

Mr. Brandt joins Chipotle from Bloomin’ Brands, where he most recently was executive vice-president and chief brand officer for Outback Steakhouse, Carrabba’s, Bonefish Grill and Fleming’s restaurants. 146 more words

2018

Resources For Parents

Looking for resources for a child or adolescent with behavioral or mental health challenges? There is a network of agencies and online resources in all twenty-one counties that offer a wide range of information about resources, services and support systems for families and children. 147 more words

Community Resources

Blockchain CMOs are faced with a unique marketing challenge

(Source: thenextweb.com)

Being a Chief Marketing Officer of a blockchain startup is exciting, but it’s also nerve-wracking and quite honestly the most challenging work I’ve done in my twenty-year career. 1,514 more words

Technology

[Published in MKTGInsights]: The New CMO Data Mandate

Having a data strategy is as important to the modern enterprise as a product road map and a sales plan. In this article in MKTGInsights, I explain why marketing’s shift from “Madmen” to “Mathmen” mandates a proactive approach to acquiring, synthesizing, reporting, monetizing and protecting customer data. 7 more words

Technology

Del Monte Foods Hires Bibie Wu as Chief Marketing Officer

Del Monte Foods announced today that it has hired Bibie Wu as its Chief Marketing Officer, effective February 28, 2018. Wu will report to Chief Executive Officer Greg Longstreet and be responsible for all marketing, innovation, and R&D for the company. 353 more words

2018