Tags » CMO

A look at business focus on CX. Toluna boosts staff by 20%. (RBDR 05.04.2016)

Today on RBDR:

1) Can a business focus too much on Customer Experience? Perhaps, but mostly in terms of the business’ leadership in the area. (Too many different executives involved in CX can cause problems.) 96 more words

RFL Communications

Marketing y TI: compartiendo intereses

El mercado digital ha creado un cierto imperativo de que cualquier empresa puede ser – de alguna manera – una compañía de tecnología. Esto significa que los departamentos de TI están pasando de su tradicional rol de “protectores” de la infraestructura tecnológica a colaborar con toda la empresa para impulsar los resultados. 770 more words

Reputation Management

The Myth Of Selling To The CMO - Forbes

The CMO is essentially the CEO of the marketing organization. Like a CEO, the job boils down to three things: set the strategy and vision, put the resources in place to execute it, and get out of the way.

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The CMO.com Interview E-Book - Adobe

Source: www.slideshare.net

Just breeze through and find those nuggets of interest.

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Challenges in The Way of Marketing Budget Ownership : CMO Manual

                                   By- Jogendra Legha,   IIT-BHU,Varanasi

The Businessman’s dream never start small. They entered in business hoping they become successful businessman. Ownership of Budget is a bit of a misnomer. 801 more words

Atlanta CMO Breakfast: April 13

CMO Breakfast with

Rebecca Messina : Global CMO, Beam Suntory and Former SVP at The Coca-Cola Company

Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series. 402 more words