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The SQL Service at the Heart of Amazon Kinesis Analytics

Amazon Web Services gave real-time application developers a boost last week when it unveiled Amazon Kinesis Analytics, a new service for continuously querying streaming data using good old SQL. 102 more words

Business Intelligence

This is Why UX Design and Big Data Need Each Other

In the digital age, there’s been a relentless decline in businesses that run on instinct. These days, it seems that all businesses talk about is “Big Data” and how to analyze huge amounts of information to boost their business. 76 more words

Business Intelligence

The Amazing Potential Of Voice Analytics

The customer service agent on the other end of the phone may seem oblivious to your growing ire, but the computer recording your call isn’t. More and more, companies are using the science of voice analytics to gain insight into customer interactions, identification even lie detection. 54 more words

Business Intelligence

How Big Data Can Shorten Your Commute

When people think Big Data, they usually think about how it is used by businesses to gain better insight into the needs of their customers. Often not considered is the many ways they can benefit from its use in different facets of their day-to-day life, including in entertainment, security, and healthcare. 56 more words

Business Intelligence

Embrace Analytic Athleticism

With today’s rapidly changing mix of analytic techniques, toolsets, and platforms, it’s difficult for any organization to be confident it is keeping its analytic workforce and skillsets up to date. 60 more words

Business Intelligence

Can Big Data Really Help You Understand Buying Intent?

We hear from most marketers these days that their challenge is not a lack of data but an overwhelming abundance of data—and no way to harness it or distinguish which data really matter. 93 more words

Business Intelligence