Tags » Co-op Advertising

Demystifying Co-op Advertising Programs: Reducing Stress while Maximizing Returns

Simply put, co-op advertising programs form cost-sharing partnerships between manufacturers and retailers. The vendor¬†subsidises the retailers’ ad budgets by reimbursing a (normally very large) percentage of the cost of media buys.¬† 429 more words


Promote your book to larger audiences with Co-op Ads!

Did you know that at Outskirts Press, we can help you save money while promoting your book to large audiences of national magazines like Spirituality & Health? 108 more words


Co-op advertising - How it helps

“Some of your vendors may offer Co-op advertising. They will help you pay for some or all of an advertising program. In most Co-op programs, the vendor will qualify something that only uses their products in the ad.” Chapter 6. 173 more words



We have a local, Massachusetts customer who seems to delight in advertising products that even we’ve never heard of. Impressive, considering we’ve generated the mother of all hardware/millwork/bag goods/tools databases over the past 25 or so years and we’ve heard of all kinds of products. 71 more words