Tags » Co-op Advertising

Demystifying Co-op Advertising Programs: Reducing Stress while Maximizing Returns

Simply put, co-op advertising programs form cost-sharing partnerships between manufacturers and retailers. The vendor subsidises the retailers’ ad budgets by reimbursing a (normally very large) percentage of the cost of media buys.  429 more words


Promote your book to larger audiences with Co-op Ads!

Did you know that at Outskirts Press, we can help you save money while promoting your book to large audiences of national magazines like Spirituality & Health? 108 more words


Co-op advertising - How it helps

“Some of your vendors may offer Co-op advertising. They will help you pay for some or all of an advertising program. In most Co-op programs, the vendor will qualify something that only uses their products in the ad.” Chapter 6. 173 more words



We have a local, Massachusetts customer who seems to delight in advertising products that even we’ve never heard of. Impressive, considering we’ve generated the mother of all hardware/millwork/bag goods/tools databases over the past 25 or so years and we’ve heard of all kinds of products. 71 more words


Well, it was a busy year for shooting out co-op claims and we started doing shows, again. We were at Standard Hardware over the summer. … 29 more words

Comprehensive advertising encourages proactive vs. reactive marketing

In 2009, Kerry O’Brien, owner of T.F. O’Brien and Company Inc, a heating ventilation and air conditioning provider in New Hyde Park, N.Y., was approached by an AC manufacturer to partner and expand both companies’ marketing efforts. 614 more words

Business Planning

Get in on the Book-Buying Boom With a NYT Holiday Books Edition Ad

Published each December, the New York Times Holiday Books Edition is a special edition co-op ad that places your book ad front and center. This special holiday ad represents a unique — and rare — opportunity to gain priceless visibility, just in time for the holiday book-buying boom. 161 more words

Outskirts Press