Tags » Coca-Cola

Following arrest of 7 FIFA officials, sponsors of world soccer body urged to press for change

LONDON – FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act – and fast – following… 1,027 more words

News

Why brand heritage is worth its weight in gold

Coca-Cola recently embarked on a heritage campaign to celebrate a hundred years of its iconic contour bottle. The campaign has enjoyed some success through a creative mix of both digital and traditional channels.  486 more words

Communications

Some FIFA Partners/Sponsors Speak Out After Corruption Raid

Hey guys, 
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. 499 more words

Sponsorship

Create Happy Customers: Lesson from Coca-Cola

Coca-Cola, the largest beverage company in the world, is creating happy customers through emerging media. “Share a Coke,” last year’s summer campaign that included Coca-Cola bottles with people’s names is making a comeback this summer, and it’s bigger and better than before. 199 more words

Famous Logos Redesigned in Protest Are Pretty Shocking

More than 1,400 workers have died at World Cup construction sites in Qatar, and now designers are putting the pressure on FIFA’s sponsors.

Today, nine FIFA officials were arrested in Switzerland and indicted with U.S. 219 more words