LONDON – FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act – and fast – following… 1,027 more words
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What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. 499 more words
Coca-Cola, the largest beverage company in the world, is creating happy customers through emerging media. “Share a Coke,” last year’s summer campaign that included Coca-Cola bottles with people’s names is making a comeback this summer, and it’s bigger and better than before. 199 more words
More than 1,400 workers have died at World Cup construction sites in Qatar, and now designers are putting the pressure on FIFA’s sponsors.
Today, nine FIFA officials were arrested in Switzerland and indicted with U.S. 219 more words