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Tracking “Big Red One”: NORAD’s Secret Santa Mission [UPDATED]

As Christmas draws near, Government Book Talk revisits one of our most popular blog posts to coincide with the holiday.

This article is Part 1 of a series on NORAD’s Santa Tracker by Government Book Talk, and tells the history of how a typo in 1955 holiday ad and a NORAD colonel’s heartwarming response to kids led to NORAD tracking Santa Claus (call sign “Big Red One”). 1,791 more words


The Marketing Machine Behind the NORAD Santa Tracker

NOTE: Below is an update to a blog originally posted Dec. 19, 2013.

One of the most impressive youth marketing efforts comes from one of the least likely places – the U.S. 781 more words