Tags » Communication Campaigns

Are emailers effective? A review of communication tactics, Part 2

As mentioned in my last post, with an aim to analyse the marketing emailers that I’ve received, I let promotional emails accumulate in my Gmail folders for over three months – from June to August this year. 1,463 more words

Observations

Are emailers effective ? - A review of communication tactics

I am a regular follower of marketing charts (note: slow to load) and every so often I notice a chart  which  shows that marketers still consider email to be a valuable marketing tool.  1,173 more words

Communication