Tags » Communication Campaigns

Fighting Words Over the U.S.-Iran deal

The announcement of a tentative deal has been made: Let the verbal battle begin.

On one side:  President Obama, some Democratic senators, columnists David Ignatius and Joseph Micallef.   231 more words


Colors of India - Part 1

Wishing all our readers a very Happy Holi.

Holi inspired us to think of the different colors of India and how leading brands are interpreting and highlighting them. 298 more words

Evolving India

IABC goes to CAS for Quill Students Award 2013

JULY 10, 2013, College of Arts and Sciences—The International Association of Business Communicators (IABC) Philippines went to invite students from the College of Arts and Sciences  (CAS) in the University of the Philippines Manila (UP Manila) to join this year’s Quill Student Awards 2013. 196 more words

OrCom 152

Increasing Demand for Male Circumcision

I’ve spent the last couple of days in a room full of experts, researchers, communicators, donors, programme people discussing how to increase the uptake of voluntary medical male circumcision (vmmc as they called it) among men 25-49 years old in countries in east and southern Africa as a way to reduce the spread of HIV, and ultimately create an HIV free generation. 1,202 more words

Everyone loves as maverick… (Anonymous)


Is Bottled Water a Breakable Habit?

Today, about half of all Americans drink bottled water. That number is steadily rising, and so are the environmental and social impacts. According to a recent… 306 more words

Social Marketing

Billboards: 4 Key Success Factors

What are the main Key Success Factors when considering using billboards in our marketing campaigns? We will find out through a series of examples and logical reasoning next: 518 more words

Guerrilla Marketing