Corporate Social Responsibility often adds to a brand’s reputation as a “good guy” who is not only focused on earning money. Awareness and word-of-mouth have been the primary focuses of such campaigns to great “social effect” but whether any real and tangible change in the “eye of the storm” is rare. 433 more words
Using traditional and online marketing together, depending on the circumstances and validated insights
There is a lot of questioning going on as to the value of traditional advertising compared to digital marketing. It is true that in recent years the effectiveness of traditional methods of advertising has been falling. 1,170 more words
Communication by design. Langton Cherubino Group, Ltd. is a communications design firm, based in New York City.
We are often advised being far more good. Use the carrot as opposed to the stick. 380 more words