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5 Strategies For A Winning Presentation

There is only ever one purpose for a presentation meeting. It is to align your audience with your vision. If they don’t ‘get it’ first time, you could lose them for good. 761 more words


Explaining content marketing so it makes sales not confusion!

One of the common challenges in content marketing lies in how you explain it to people who don’t understand it yet. This is an important part of content marketing because you won’t get to do much of it unless you can explain it clearly and logically to your buyer audience, and in such a way that clearly positions content marketing as a logical and winning approach for them, and within 10 minutes or less. 2,844 more words

Content Marketing

Using evidence-based decision-making in HR

It is not just marketing that should consider using evidence in making decisions, other areas of the business should as well. Human resources (HR) is an obvious example as staff interaction has a huge impact on customer retention and employee advocacy itself is an important element of marketing through social media. 372 more words

Market Research

Picture a Day #13

Great visioning by The Trinidad and Tobago Olympic Committee (TTOC).


Back Once Again is the Renegade Master...

D4 damage with the ill behavior? Actually no, it’ll be D5 as that’s the cabin number traditionally allocated to the comms CTO aboard the Aurora Australis…..and that, my esteemed friends is my justified Segway….. 697 more words

Nigeria's president to decide on MTN's fine: communications ministry

Nigeria’s communications ministry said on Wednesday that it is up to President Muhammadu Buhari to decide “in which direction to go” with a $5.2 billion fine imposed on mobile phone network operator MTN. 270 more words


Periscope Is Where It's At!

Just jumped on the Periscope train a few weeks ago, and I’m obsessed! I heard about it when I went to social media camp in Victoria B.C. 200 more words