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Saltwater Brewery: How Edible Six-Pack Rings are a CSR Gamechanger

Corporate Social Responsibility often adds to a brand’s reputation as a “good guy” who is not only focused on earning money. Awareness and word-of-mouth have been the primary focuses of such campaigns to great “social effect” but whether any real and tangible change in the “eye of the storm” is rare. 433 more words

Campaigns

Measuring Happiness ...

Is your approach to measuring sustainability the same as your approach to measuring your return on investment? This is a question that should keep business leaders awake ALL night. 819 more words

Communications

Using traditional and online marketing together, depending on the circumstances and validated insights

There is a lot of questioning going on as to the value of traditional advertising compared to digital marketing. It is true that in recent years the effectiveness of traditional methods of advertising has been falling. 1,170 more words

Content Marketing

Is the internet killing our cultural diversity?

I have been wondering for some time now how well the internet accommodates the use of different mother tongue languages and those who rely directly on them to communicate. 164 more words

Content Marketing

Info Pervasive Game di Chaos League

Chaos League – chaosleague.org

È un gruppo multidisciplinare composto di attori, musicisti, registi,pedagoghi, sceneggiatori che dal 1992 organizzano eventi di Gioco di ruolo dal Vivo (Larp). 248 more words

Communications

3 Things Consumers Don't Desire to Find Out About Their Marketing and Communications

 Communication by design. Langton Cherubino Group, Ltd. is a communications design firm, based in New York City.

We are often advised being far more good. Use the carrot as opposed to the stick. 380 more words

No school on Memorial Day May 30

All Olympia School District schools and support facilities will be closed on Monday, May 30 in observance of Memorial Day. Schools and support buildings will reopen for normal hours on Tuesday, May 31.

Communications