Tags » Communitiy Management

Catalyst Towards Action

How many times have we experienced or heard from people we know about that impulsive purchase during a day out in the mall? The ugly truth to marketers is that the traditional marketing funnel we know of doesn’t really exist. 312 more words

Content Development

Framework For Community Building

This post is related, and builds on my previous article on “Opportunities In A Connected Ecosystem”.

Have an always on strategy but don’t just leave it on… 908 more words

Content Development

Opportunities In A Connected Ecosystem

The next couple of post will cover some key dynamics within a defined digital ecosystem that brands can leverage from. These are definitely not exhaustive but a good way to plot out paths that brands can start to explore to create experiences that drive greater resonance with its customers. 456 more words

Content Development