Tags » Community Sponsorships

Taking a fresh look at your marketing budget

It was the in the final stretch of a difficult budget process for this current year. I was spending some time rounding on our senior executives in our hospital administration when my CFO pulled me aside. 627 more words

Healthcare Marketing

Sponsorships. To do or not to do?

Every marketer I know struggles with the issue of spending marketing dollars to sponsor not-for-profit community agencies and events such as charity balls or actions, little league games and others.  120 more words

Healthcare Marketing