Tags » Competitive Advantage

4 Elements of Information Systems

The use of information technology (IT) has dramatically increased in the business world in the past decade.  It has been acknowledged that information systems (IS) is a very important part of the process in being able to better compete and grow.  344 more words


Why Businesses Should Think for Themselves

By now, it probably isn’t news to you that the amount of information is increasing by the minute. In business, we not only must deal with large amounts of information, but process it quickly. 900 more words

Market Leadership

Information Systems and Effective Management

Information technology (IT) is a huge part of the process that managers have to know.  They have to as they build and put into place new decisions every day.  537 more words


Key Methods of SISP

SISP can be defined as the process to determine the computer applications that help achieve business objectives. As it deals with strategic goals of organizations SISP itself can be considered a critical management tool. 394 more words


Why is SISP Important for Organizations to Use?

As time goes on there has been a recognition that information technology (IT) is becoming more and more integrated in businesses and organizations. But as it is, IT is only as successful as… 474 more words


Copy competitor's Brand promise | Equilibrium strategy

Let’s understand what is called a “dilution effect”

In this information rich world, it is too easy to distract and confuse a consumer’s brand perception by two competing marketing messages…

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Video: 10 Video Marketing Statistics That Excite B2B Companies!


Video marketing statistics make great twitter posts!  If you would like to tweet one or more of these amazing stats, click here.

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