Tags » Competitive Analysis

Week 2 and 3: August 27 and Sept. 3

The Strategy Plane:

• User Research
• Personas
• User Needs
• Product Objectives
• Success Metrics

Lecture Notes:

Week 2: The Strategy Plane
Week 2: A webcast from Leah Buley, author from  168 more words

User Experience

Some Great Benefits of Investing in the Services of Competitive Analysis

Nowadays, businesses either big or small are investing more on the services of competitive analysis. Such an analysis provides clearer understanding of the bigger picture to company executives and as well as aspiring entrepreneurs of any given marketplace’s conditions – as well as of the industry these individuals are planning to penetrate. 205 more words

Competitive Analysis

Cotopaxi: An Outdoor Industry Brand Leveraging Crowdsourcing

In honor of the Summer Outdoor Retailer Summer Market 2015 and the attending exhibitors, I present a Strategic Business Analysis of Cotopaxi 

Company Overview… 494 more words

Salt Lake City

Are Petco and Pet Food Express Tweeting Right?

For our next assignment in the Leveraging Social Media class, we were required to do a competitive analysis on two companies on Twitter. Since I’ve still got my dog, Bubba, on my mind, I picked Petco and Pet Food Express. 489 more words