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comScore: cord cutters tend to have lower incomes than pay TV subscribers, watch less television

A new comScore surveyout today has taken a deeper look at the behavior of cord cutters here in the U.S ., in order better understand how this growing demographic differs from pay TV subscribers, as well as what factors may have influenced their decision to leave cable Tv behind. 787 more words

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comScore: cord cutters tend to have lower incomes than pay TV subscribers, watch less television

A new comScore study out today has taken a deeper look at the behavior of cord cutters here in the U.S., in order better understand how this growing demographic differs from pay TV subscribers, as well as what factors may have influenced their decision to leave cable TV behind. 798 more words

TC

Data suggests millions upon million of iPhone users ready to fuel iPhone 'supercycle' later this year

”Lending credence to speculation of a coming iPhone ‘supercycle,’ market research firm comScore on Thursday released data showing tens of millions of users who own legacy iPhones are primed to upgrade,” Mikey Campbell reports for AppleInsider. 157 more words

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Netflix reaches 75% of US streaming service viewers, but YouTube is catching up

According to new data from comScore released this morning, more than half (53 percent) of Wi-Fi households in the U.S. are now using at least one over-the-top streaming service, with Netflix being the primary choice. 600 more words

TC

Fewer Juggernauts Push Mexico to All-Time Box Office Record (EXCLUSIVE)

GUADALAJARA, Mexico — Barnstorming juggernauts are the key to boffo box office results, right? Not always. Presented at Mexico’s Guadalajara Festival on March 12 by the Mexican Film Institute, Mexico’s record-breaking 2016 box office is a case in point, underscoring the complexity of calling final theatrical takings in any country. 633 more words

Global

ComScore's YouTube Mobile Metrics Now Available to Channel Partners

Media-measurement firm comScore is now providing YouTube mobile viewing metrics to partner channels of the Google-owned video platform — promising a far more complete picture of their audience. 467 more words

News

'Guardians Of The Galaxy Vol. 2' Super Bowl Spot Is All The Talk On Twitter: PreAct's Most Buzzed About Movies

Disney/Marvel’s Guardians of the Galaxy Vol. 2 generated the most Twitter chatter following its pregame Super Bowl spot yesterday earning close to 48K conversations before the New England Patriots tied the game and finally won. 379 more words

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