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comScore Unveils "Milestone" Tools That Measure Audiences Across Media

Cross-media measurement is the “the holy grail” for TV audience researchers this upfront season, comScore Chief Revenue Officer Manish Bhatia says. And his company today is unveiling its version of the vessel: a collection of tools that it says now deliver “the first set of cross-media measurement data” tracking ad exposures across TV, radio, PCs, smartphones, and tablets. 226 more words


Microsoft's search engine market share passes 20% for the first time

Microsoft’s Bing isn’t the most popular search engine around, but—at least according to the latest from comScore—it’s gaining ground slowly but surely. For the first time, Microsoft sites have surpassed the 20% milestone, meaning more than one fifth of overall search traffic is now owned by the Redmond, Washington company… 164 more words


SearchCap: comScore Metrics, Bing Image Search & Google App Installs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Metrics, Bing Image Search & Google App Installs appeared first on Search Engine Land.

SEO - Search Engine Optimization

comScore: Apple Continues to be the Top US Smartphone Manufacturer

The research firm, comScore, recently released their latest figures and it isn’t a surprise to see that Apple continued to remain the top smartphone manufacturer in the US for the month of February. 77 more words

comScore: Android still market leader with 52.8% of mobile OS share

ComScore has released its latest report today, detailing the market share of the major smartphone OEMs and their platforms. Unsurprisingly, Apple is still leading in terms of handsets shipped with 41.7% of smartphones shipped, while Android is still leading the mobile operating system market with 52.8% of the market. 179 more words


YouTube FanFest coming to Toronto in May

TORONTO – Google is bringing its YouTube FanFest event to North America for the first time and has chosen Toronto as the host city.

The one-day free event will take place on May 2 at the city’s downtown Yonge-Dundas Square and will include appearances by YouTube stars Jenna Marbles, VSauce’s Michael Stevens, Bethany Mota and Brampton, Ont.’s Lilly Singh, who goes by the name IISuperwomanII online. 354 more words


comScore Says Canadian Internet Use Is The Highest In The World

According to a recent study by comScore, Canadians are spending the most time on the internet in the world! The study tracked Canadians’ web savvy trend in 2014 when comScore announced that  195 more words