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Data Driven Marketing - top tips for your cinema

Blog post by Annie Mannion

I’m privileged to be attending the Independent Cinema Office‘s Data Driven Marketing course in Leeds this week. I thought I’d use the opportunity to share some of the key lightbulb moments I’ve experienced while here, so far. 393 more words


GroupM Will Push Forward With Efforts to Measure Ads Across Screens (EXCLUSIVE)

Who will come up with the definitive yardstick to measure TV audiences watching their favorite programs on new kinds of screens? It might be Madison Avenue. 999 more words


'Fifty Shades Darker' Trailer Heats Up Social Media Buzz

Universal’s “Fifty Shades Darker,” starring Dakota Johnson and Jamie Dornan, topped social media buzz last week with an impressive 107,000 new conversations, according to media-measurement firm comScore and its PreAct service. 307 more words


U.K.-Ireland Box Office Rises 1.45% to All-Time High

The cinema box office in the U.K. and Ireland, one of the world’s top-five territories, rose 1.45% last year to £1.33 billion ($1.64 billion), according to comScore, the best-ever year in pound sterling terms, although a sharp decline in comparison with the 2015 dollar total ($1.9 billion) due to the dramatic fall in the pound following the Brexit decision. 185 more words


What took you so long? Agency buyers see comScore's value diminishing - @Digiday

Agency buyers see comScore’s value changing. From Business Insider to BuzzFeed, every publisher has at some point disputed the numbers comScore puts out The gap between comScore figures and publishers’ internal metrics can be as high as threefold, which muddies the water for media buyers looking for traffic thresholds to place brand buys.

5 Key Takeaways From comScore's Q3 State of the U.S. Online Retail Economy Report

As a data-driven company, we’re always on the lookout for online retail reports which can help shine a light on wider e-commerce trends for both ourselves and partners throughout the year. 1,234 more words

E-commerce Insights

Does it Matter? 75% of a consumers' online time is spent...

ComScore Inc., recently published a statistic that says 75% of the total time a consumer spends online is spent viewing the web through a mobile device. 45 more words

Does It Matter?