SEVILLE — When comScore launched in the 1990s, it began measuring consumers’ internet browsing habits by installing a software monitor on their PC.
Times have changed. 233 more words
Our community decided to cease its presence on Facebook approximately two years ago. Facebook’s multiple updates with seemingly reduced privacy protections accompanying each update were determined to be sufficiently concerning for us to reach consensus to… 226 more words
Preston Beckman had been listening to executives from Nielsen and ComScore snipe at each other for almost 10 minutes when at last he spoke up. “This is starting to sound like ‘Oklahoma!’ ” the former Fox and NBC scheduling executive said. 473 more words
Through Global Partnership, comScore Will Report Facebook Viewability Directly in validated Campaign Essentials™ RESTON, Va., April 20, 2016, SCOR, /PRNewswire/ comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). 101 more words
New measurements are changing the ways that advertisers buy across all video platforms — digital and television. But not all metrics are created equal. Speaking at the Hollywood Radio and Television Society’s spotlight breakfast Tuesday, FX research chief Julie Piepenkotter illustrated that point by comparing “The People v. 498 more words
ComScore isn’t the only ratings service that can use precise data from set top boxes, as opposed to audiences surveys and samples, to count TV viewers. 296 more words