Tags » Comscore

Yup, your parents are using Snapchat

”According to new stats from ratings company comScore, the burn-after-reading photo and video sharing app is ‘rapidly growing’ its user base of over 35-year olds, with 14 percent of US smartphone users aged 35 and up using the service (up from 2 percent in April 2013),” Claire Reilly writes for CNET. 76 more words


ComScore Shares Dive After It Misses Deadline To Address Accounting Problem

ComScore’s disclosure today that it couldn’t meet a self-imposed deadline to file financial reports for 2015 and this year’s Q1 sent its shares plummeting 19% today, touching a three-year low. 172 more words

Breaking News

Why Bing is Still Important for a Successful SEO Strategy

Is Bing still relevant for a successful SEO strategy in 2016? It’s a fair question to ask and one that I come across often when speaking to digital marketers of all skill levels and industries. 385 more words


Our Return to Facebook

Our community decided to cease its presence on Facebook approximately two years ago. Facebook’s multiple updates with seemingly reduced privacy protections accompanying each update were determined to be sufficiently concerning for us to reach consensus to… 226 more words


Big Data Era Dawns for Advertising Dealmakers

Reliable ratings for cross-platform viewership are not quite ready for primetime this year, but industry experts expect the playing field to change dramatically by next year’s upfront. 527 more words


Nielsen Faces ComScore as Digital Ratings Wars Heat Up

Preston Beckman had been listening to executives from Nielsen and ComScore snipe at each other for almost 10 minutes when at last he spoke up. “This is starting to sound like ‘Oklahoma!’ ” the former Fox and NBC scheduling executive said. 473 more words


comScore and Facebook Partner to Deliver Clients Viewability Insights

Through Global Partnership, comScore Will Report Facebook Viewability Directly in validated Campaign Essentials™ RESTON, Va., April 20, 2016, SCOR, /PRNewswire/ comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). 101 more words