Tags » Comscore
BroadbandTV is grabbing bragging rights as digital video’s biggest global multichannel network, citing new data showing its audience and views have surpassed Disney’s Maker Studios, Fullscreen and Machinima. 630 more words
The world of advertising has long been spurred on by competitors: Coke and Pepsi. Ford and General Motors. Apple and Microsoft. Now a different sort of struggle between two arch-rivals has the potential to change direction on Madison Avenue. 663 more words
comScore just completed the stock swap acquisition of Rentrak it announced in September, creating a digital and TV audience measurement power that could give Nielsen pause. 285 more words
Shoppers looking for last-minute gifts online have been granted their Christmas wish: a day specially created for procrastinators.
Friday is “Free Shipping Day,” where retailers are waiving shipping fees and qualifying minimum purchases, and promising that any gifts ordered online today will arrive at your doorstep by Christmas Eve. 126 more words