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What took you so long? Agency buyers see comScore's value diminishing - @Digiday


Agency buyers see comScore’s value changing. From Business Insider to BuzzFeed, every publisher has at some point disputed the numbers comScore puts out The gap between comScore figures and publishers’ internal metrics can be as high as threefold, which muddies the water for media buyers looking for traffic thresholds to place brand buys.
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5 Key Takeaways From comScore's Q3 State of the U.S. Online Retail Economy Report

As a data-driven company, we’re always on the lookout for online retail reports which can help shine a light on wider e-commerce trends for both ourselves and partners throughout the year. 1,188 more words

E-commerce Insights

Does it Matter? 75% of a consumers' online time is spent...

ComScore Inc., recently published a statistic that says 75% of the total time a consumer spends online is spent viewing the web through a mobile device. 45 more words

Does It Matter?

'Wonder Woman' Powers Up on Social Media With Latest Trailer

“Wonder Woman” dominated social media buzz last week with more than 136,000 new conversations, according to media-measurement firm comScore and its PreAct service.

Warner Bros. released an… 210 more words

News

'Doctor Strange,' 'Fantastic Beasts' Work Magic on Social Media

“Doctor Strange” and “Fantastic Beasts and Where to Find Them” dominated social media buzz last week with more than 73,000 new conversations, according to media-measurement firm comScore and its PreAct service. 221 more words

News

Turner to Delay Launch of FilmStruck. Why That's a Good Idea

Turner was about to launch their first SVOD service tomorrow, called FilmStruck, but decided to push that till November.  They cited the need to refine the registration process. 158 more words

Latest News

‘Rogue One’s’ Trailer Helps It Rule Social Media Buzz

“Rogue One: A Star Wars Story” dominated social media buzz last week, thanks to the release of its full trailer on Oct. 13, with more than 228,000 new conversations, according to media-measurement firm comScore. 27 more words

TV