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Data suggests millions upon million of iPhone users ready to fuel iPhone 'supercycle' later this year

”Lending credence to speculation of a coming iPhone ‘supercycle,’ market research firm comScore on Thursday released data showing tens of millions of users who own legacy iPhones are primed to upgrade,” Mikey Campbell reports for AppleInsider. 157 more words


Netflix reaches 75% of US streaming service viewers, but YouTube is catching up

According to new data from comScore released this morning, more than half (53 percent) of Wi-Fi households in the U.S. are now using at least one over-the-top streaming service, with Netflix being the primary choice. 600 more words


Fewer Juggernauts Push Mexico to All-Time Box Office Record (EXCLUSIVE)

GUADALAJARA, Mexico — Barnstorming juggernauts are the key to boffo box office results, right? Not always. Presented at Mexico’s Guadalajara Festival on March 12 by the Mexican Film Institute, Mexico’s record-breaking 2016 box office is a case in point, underscoring the complexity of calling final theatrical takings in any country. 633 more words


ComScore's YouTube Mobile Metrics Now Available to Channel Partners

Media-measurement firm comScore is now providing YouTube mobile viewing metrics to partner channels of the Google-owned video platform — promising a far more complete picture of their audience. 467 more words


'Guardians Of The Galaxy Vol. 2' Super Bowl Spot Is All The Talk On Twitter: PreAct's Most Buzzed About Movies

Disney/Marvel’s Guardians of the Galaxy Vol. 2 generated the most Twitter chatter following its pregame Super Bowl spot yesterday earning close to 48K conversations before the New England Patriots tied the game and finally won. 379 more words

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ComScore Shares Hammered As It Faces Nasdaq Delisting

ComScore’s accounting woes continue to weigh on the audience measurement company: Its shares are down nearly 26% in midday trading after it disclosed that it will not meet Nasdaq’s February 23 deadline to update its financial reports to deal with questionable “accounting judgments and estimates for transactions that occurred during 2013-2016.” 386 more words

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Brad Bortner Concludes Look at MR Research Projectability | RBDR

January 24th, 2017. Today on RBDR: Brad Bortner completes his discussion about projectability of research – how to fix it and what it will cost. 127 more words

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