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Nielsen Faces ComScore as Digital Ratings Wars Heat Up

Preston Beckman had been listening to executives from Nielsen and ComScore snipe at each other for almost 10 minutes when at last he spoke up. “This is starting to sound like ‘Oklahoma!’ ” the former Fox and NBC scheduling executive said. 473 more words

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comScore and Facebook Partner to Deliver Clients Viewability Insights

Through Global Partnership, comScore Will Report Facebook Viewability Directly in validated Campaign Essentials™ RESTON, Va., April 20, 2016, SCOR, /PRNewswire/ comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). 101 more words

TV Researchers Talk Changing Measurements, 'People v. O.J. Simpson' and Buzzfeed's Watermelon

New measurements are changing the ways that advertisers buy across all video platforms — digital and television. But not all metrics are created equal. Speaking at the Hollywood Radio and Television Society’s spotlight breakfast Tuesday, FX research chief Julie Piepenkotter illustrated that point by comparing “The People v. 498 more words

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Nielsen Will Tap Set Top Box Viewing Data In Deal With Dish Network

ComScore isn’t the only ratings service that can use precise data from set top boxes, as opposed to audiences surveys and samples, to count TV viewers. 296 more words

Breaking News

Fashion beats computers to biggest share of US e-spend for first time

It’s official, shoppers spent more money online on fashion than on computer hardware for the first time last year. Well, American shoppers did, making fashion is now the biggest e-commerce category in the US, with the rise of m-commerce and free shipping deals helping to push the growth. 421 more words

Retail

US shoppers save big-ticket online purchases for desktop

US shoppers may be flocking to mobile, but they’re spending more money on desktop.

As mobile usage soars, so is the amount of time shoppers spend browsing for goods on phones and tablets.  376 more words

ComScore Teams With Adobe in Media-Measurement Battle

ComScore may have moved another inch in its effort to dominate the media industry’s yardstick.

ComScore, which in recent months has become more aggressive in its bid to unseat Nielsen as the predominant arbiter of measuring audiences around media content,  said it will tap new metrics from software and analytics firm Adobe Systems. 524 more words

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