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Foot traffic is declining and Black Friday can be much bigger than Cyber Monday in online sales

You have to wake up before it is too late. Black Friday is not what is used to be. Only a few years ago retailers were crowded with crazy people looking for a great deal. 491 more words

Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  145 more words

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Nielsen Sues comScore over Use of its Technology | RBDR

September 25, 2017. Today on RBDR:

1) Nielsen is suing comScore in federal district court for unlawful use of its TV measurement technology.

2) Daniel Yankelovich, one of the polling’s 20th Century luminaries, dies at age 92. 125 more words

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Nielsen Suing ComScore Over "Extended TV" Offering

Nielsen has filed a lawsuit in U.S. District Court in New York seeking an injunction against a new measurement service from rival comScore that it says makes use of Nielsen’s Personal People Meter data in violation of previous agreements between the companies. 324 more words

Breaking News

Nielsen Sues ComScore to Block New TV Audience Measurement Service

Nielsen Holdings filed a lawsuit Friday seeking to block rival ComScore from offering a new service, Extended TV, that will provide TV audience data.

Nielsen alleges that the ComScore service will make use of Nielsen’s own People Meter data, violating an agreement between the two companies. 447 more words

News

ComScore Postpones Financial Reports To March As It Weighs Strategic Alternatives

ComScore continues to struggle with its accounting woes: The audience measurement company’s shares are down 4.7% in mid-day trading after it said that it has a new CFO, lost seven board members, will make a “strategic review,” and — with its financial review “more complex and time-consuming than previously anticipated” — won’t file statements for 2015, 2016, and 2017 until at least March 2018. 456 more words

Breaking News

Comscore numbers, top tech sites in India and how to read these numbers

Important: There is no list of top tech sites in India here. I am not putting it out because I am not sure of Comscore T&C that govern the use of this data. 1,619 more words

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