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Here’s which smartphone apps have the most usage on iOS & Android

comScore today has shared its monthly report on both smartphone and app marketshare. The data released today reflects the three-month average ending in December of 2015. 353 more words

IOS Devices

BroadbandTV Claims No. 1 MCN Spot, Topping Disney's Maker Studios

BroadbandTV is grabbing bragging rights as digital video’s biggest global multichannel network, citing new data showing its audience and views have surpassed Disney’s Maker Studios, Fullscreen and Machinima. 630 more words

News

Audience Measurement Consolidates As ComScore Closes $768M Rentrak Acquisition

Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $767.7 million deal to acquire Rentrak in an… 460 more words

TC

With Rentrak Merger Complete, ComScore Plans To Disrupt Media Measurement

The world of advertising has long been spurred on by competitors: Coke and Pepsi.  Ford and General Motors.  Apple and Microsoft. Now a different sort of struggle between two arch-rivals has the potential to change direction on Madison Avenue. 663 more words

News

comScore Closes Rentrak Deal Vowing To Expand Audience Measurement Options

comScore just completed the stock swap acquisition of Rentrak it announced in September, creating a digital and TV audience measurement power that could give Nielsen pause. 285 more words

News

Mobile Makes For 18 Percent Of Holiday Season Online Sales

comScore has reported an increase of 13 percent with total online sales for the holiday season, reaching USD 69.1 billion, compared to USD 61.3 billion spent online during 2014 holiday season. 967 more words

Digital

Today Is 'Free Shipping Day' for Last-Minute Holiday Shoppers

Shoppers looking for last-minute gifts online have been granted their Christmas wish: a day specially created for procrastinators.

Friday is “Free Shipping Day,” where retailers are waiving shipping fees and qualifying minimum purchases, and promising that any gifts ordered online today will arrive at your doorstep by Christmas Eve. 126 more words

Tech