Tags » Comscore

A Dance with Dragons: Programmatic Ad Buying vs. Native Advertising

For those of you familiar with A Song of Ice and Fire (aka Game of Thrones) you probably know that the 5th installment, A Dance with Dragons… 724 more words

Digital Marketing

Programmatic and Native Ads Competing for Ad Dollars

Programmatic is an interesting way to deal in advertisements. Mixing the descriptions from two different articles on the subject (Programmatic Ad Buying for Dummies… 573 more words

Data in the News for the week of February 16, 2015

In the news this week: The Economist’s Kenneth Cukier says Big Data is better data * Google Maps celebrates a decade of existence * How emerging media is changing the way brands and consumers communicate * and more.
216 more words

Big Data

comScore's great financial week. Kristin Luck update. MR Toolbox Report (RBDR 2 16 2014)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE… 105 more words

RFL Communications

Online retailers got a nice gift for the holidays: Strong sales

Online retailers had a brighter than expected holiday season with a 15% increase in sales from the prior year, according to a study released Wednesday. 268 more words