Cross-media measurement is the “the holy grail” for TV audience researchers this upfront season, comScore Chief Revenue Officer Manish Bhatia says. And his company today is unveiling its version of the vessel: a collection of tools that it says now deliver “the first set of cross-media measurement data” tracking ad exposures across TV, radio, PCs, smartphones, and tablets. 226 more words
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Microsoft’s Bing isn’t the most popular search engine around, but—at least according to the latest from comScore—it’s gaining ground slowly but surely. For the first time, Microsoft sites have surpassed the 20% milestone, meaning more than one fifth of overall search traffic is now owned by the Redmond, Washington company… 164 more words
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Metrics, Bing Image Search & Google App Installs appeared first on Search Engine Land.
The research firm, comScore, recently released their latest figures and it isnt a surprise to see that Apple continued to remain the top smartphone manufacturer in the US for the month of February. 77 more words
ComScore has released its latest report today, detailing the market share of the major smartphone OEMs and their platforms. Unsurprisingly, Apple is still leading in terms of handsets shipped with 41.7% of smartphones shipped, while Android is still leading the mobile operating system market with 52.8% of the market. 179 more words
TORONTO – Google is bringing its YouTube FanFest event to North America for the first time and has chosen Toronto as the host city.
The one-day free event will take place on May 2 at the city’s downtown Yonge-Dundas Square and will include appearances by YouTube stars Jenna Marbles, VSauce’s Michael Stevens, Bethany Mota and Brampton, Ont.’s Lilly Singh, who goes by the name IISuperwomanII online. 354 more words
According to a recent study by comScore, Canadians are spending the most time on the internet in the world! The study tracked Canadians’ web savvy trend in 2014 when comScore announced that 195 more words