Tags » Comscore
Who will come up with the definitive yardstick to measure TV audiences watching their favorite programs on new kinds of screens? It might be Madison Avenue. 999 more words
Universal’s “Fifty Shades Darker,” starring Dakota Johnson and Jamie Dornan, topped social media buzz last week with an impressive 107,000 new conversations, according to media-measurement firm comScore and its PreAct service. 307 more words
The cinema box office in the U.K. and Ireland, one of the world’s top-five territories, rose 1.45% last year to £1.33 billion ($1.64 billion), according to comScore, the best-ever year in pound sterling terms, although a sharp decline in comparison with the 2015 dollar total ($1.9 billion) due to the dramatic fall in the pound following the Brexit decision. 185 more words
Agency buyers see comScore’s value changing. From Business Insider to BuzzFeed, every publisher has at some point disputed the numbers comScore puts out The gap between comScore figures and publishers’ internal metrics can be as high as threefold, which muddies the water for media buyers looking for traffic thresholds to place brand buys.
As a data-driven company, we’re always on the lookout for online retail reports which can help shine a light on wider e-commerce trends for both ourselves and partners throughout the year. 1,234 more words
ComScore Inc., recently published a statistic that says 75% of the total time a consumer spends online is spent viewing the web through a mobile device. 45 more words