Agency buyers see comScore’s value changing. From Business Insider to BuzzFeed, every publisher has at some point disputed the numbers comScore puts out The gap between comScore figures and publishers’ internal metrics can be as high as threefold, which muddies the water for media buyers looking for traffic thresholds to place brand buys.
Tags » Comscore
As a data-driven company, we’re always on the lookout for online retail reports which can help shine a light on wider e-commerce trends for both ourselves and partners throughout the year. 1,188 more words
ComScore Inc., recently published a statistic that says 75% of the total time a consumer spends online is spent viewing the web through a mobile device. 45 more words
“Wonder Woman” dominated social media buzz last week with more than 136,000 new conversations, according to media-measurement firm comScore and its PreAct service.
Warner Bros. released an… 210 more words
“Doctor Strange” and “Fantastic Beasts and Where to Find Them” dominated social media buzz last week with more than 73,000 new conversations, according to media-measurement firm comScore and its PreAct service. 221 more words
Turner was about to launch their first SVOD service tomorrow, called FilmStruck, but decided to push that till November. They cited the need to refine the registration process. 158 more words
“Rogue One: A Star Wars Story” dominated social media buzz last week, thanks to the release of its full trailer on Oct. 13, with more than 228,000 new conversations, according to media-measurement firm comScore. 27 more words