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comScore’s Chasin Puts The Meter In The Router

SEVILLE — When comScore launched in the 1990s, it began measuring consumers’ internet browsing habits by installing a software monitor on their PC.

Times have changed. 233 more words


Our Return to Facebook

Our community decided to cease its presence on Facebook approximately two years ago. Facebook’s multiple updates with seemingly reduced privacy protections accompanying each update were determined to be sufficiently concerning for us to reach consensus to… 226 more words


Big Data Era Dawns for Advertising Dealmakers

Reliable ratings for cross-platform viewership are not quite ready for primetime this year, but industry experts expect the playing field to change dramatically by next year’s upfront. 527 more words


Nielsen Faces ComScore as Digital Ratings Wars Heat Up

Preston Beckman had been listening to executives from Nielsen and ComScore snipe at each other for almost 10 minutes when at last he spoke up. “This is starting to sound like ‘Oklahoma!’ ” the former Fox and NBC scheduling executive said. 473 more words


comScore and Facebook Partner to Deliver Clients Viewability Insights

Through Global Partnership, comScore Will Report Facebook Viewability Directly in validated Campaign Essentials™ RESTON, Va., April 20, 2016, SCOR, /PRNewswire/ comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). 101 more words

TV Researchers Talk Changing Measurements, 'People v. O.J. Simpson' and Buzzfeed's Watermelon

New measurements are changing the ways that advertisers buy across all video platforms — digital and television. But not all metrics are created equal. Speaking at the Hollywood Radio and Television Society’s spotlight breakfast Tuesday, FX research chief Julie Piepenkotter illustrated that point by comparing “The People v. 498 more words


Nielsen Will Tap Set Top Box Viewing Data In Deal With Dish Network

ComScore isn’t the only ratings service that can use precise data from set top boxes, as opposed to audiences surveys and samples, to count TV viewers. 296 more words

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