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ComScore's YouTube Mobile Metrics Now Available to Channel Partners

Media-measurement firm comScore is now providing YouTube mobile viewing metrics to partner channels of the Google-owned video platform — promising a far more complete picture of their audience. 467 more words

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'Guardians Of The Galaxy Vol. 2' Super Bowl Spot Is All The Talk On Twitter: PreAct's Most Buzzed About Movies

Disney/Marvel’s Guardians of the Galaxy Vol. 2 generated the most Twitter chatter following its pregame Super Bowl spot yesterday earning close to 48K conversations before the New England Patriots tied the game and finally won. 379 more words

Breaking News

ComScore Shares Hammered As It Faces Nasdaq Delisting

ComScore’s accounting woes continue to weigh on the audience measurement company: Its shares are down nearly 26% in midday trading after it disclosed that it will not meet Nasdaq’s February 23 deadline to update its financial reports to deal with questionable “accounting judgments and estimates for transactions that occurred during 2013-2016.” 386 more words

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Brad Bortner Concludes Look at MR Research Projectability | RBDR

January 24th, 2017. Today on RBDR: Brad Bortner completes his discussion about projectability of research – how to fix it and what it will cost. 127 more words

RFL Communications

Why Research Clients Rely On is Not Projectable, with Brad Bortner | RBDR

January 23rd, 2017. Today on RBDR: Brad Bortner explains in detail the evidence that much of the research that clients are relying on is not projectable. 141 more words

RFL Communications

Fanburst: a music sharing platform for artists

The best way to describe Fanburst? Think of Fanburst like a Youtube or Soundcloud –

but just for music.

What makes Fanburst ideal for artists? … 268 more words

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Data Driven Marketing - top tips for your cinema

Blog post by Annie Mannion

I’m privileged to be attending the Independent Cinema Office‘s Data Driven Marketing course in Leeds this week. I thought I’d use the opportunity to share some of the key lightbulb moments I’ve experienced while here, so far. 393 more words

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