Tags » Confectionary

Why Hershey’s Launched One of Its Biggest Products With a Digital-First Approach

Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.

Last December, Hershey’s created a candy bar called Cookie Layer Crunch, and by using a quick distribution strategy, Hershey rolled out the snack nationally to retailers and stores within days. 39 more words


Bringing the Heat

Fire engine red bottles emblazoned by high-contrast white text and capped with neon-green lids roll rapidly off the production line, unmistakable even at breakneck speed. At last count, the… 618 more words


The Stress Reliever

Came across this article yesterday, Feeling Stressed? Baking Can Make It Better., and I felt it was definitely worth a share. I was already a firm believer that baking makes one happy (as evidenced by my photo with caption and tags from two years ago…) at least for me personally, so, it’s interesting to see that scientists in the UK did a study on the subject. 820 more words



These Brazillian Truffles are dangerously easy to make.  They’re a little bit different from normal truffles; they’re softer and a little gooey, a cross between caramel and fudge.   206 more words


Lets talk about sugar...

The sugar tax is finally upon us, but are corner shops or supermarkets for that matter likely to worry about this potentially threatening change to their flagship product line? 1,161 more words