Tags » Consumer Behavior Change

Diet Sustainability: A Measurement Whose Time is Now

Rationale and Context: Measuring the sustainability of diets across several geographical and cultural contexts as an inter- disciplinary topic of research interest seems on the surge worldwide. 495 more words


What Green Businesses Can Learn from Obama’s Campaign

Although President Barack Obama ran a successful campaign and won a decisive electoral-college victory, the margin in key battleground states was slight. Indeed, a shift of… 1,021 more words

Green Marketing

Pinterest Emerging as Promising Platform for Green Marketers

Over the past 12 months, Pinterest has witnessed explosive growth. The site has topped 23 million unique visitors and average site visit time is nearly… 628 more words

Green Marketing

Can Flash Mobs Engage Consumers on Green?

Recently, National Grid launched a surprise dance performance in a Saugus, MA mall as part of its ‘Tap into Savings’ campaign.  In many ways, this performance resembled a flash mob, with dancers appearing seemingly from nowhere to engage an unsuspecting crowd of shoppers, and then dispersing. 769 more words

Green Marketing