It’s no secret that many kids (and quite a few grownups as well) are spending a big chink of time everyday in front of a screen (about 11 hours per day on average by some estimates). 153 more words
Tags » Consumer Behavior
RetailWire recently posted an online discussion — about whether customers will pay an upcharge for customer service — that triggered plenty of comment. My perspective follows, and it is based on the idea that there is more than one way to define “service”: 125 more words
In the case study article, what market segments were identified and what segmentation strategies were implemented?
After reviewing the case study “Under Armour’s Willful Digital Moves,” the market segments that Under Armour specifically targets is athletic clothing for men and women. 961 more words
The path to purchase a vehicle now lasts an average of 6 weeks in Brazil, just half of how long the industry believes it takes for people to buy a car. 517 more words
Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. 1,028 more words