Tags » Consumer Behavior

Swimming with the (Digital) Fishes: The Perils of Screen Addiction

It’s no secret that many kids (and quite a few grownups as well) are spending a big chink of time everyday in front of a screen (about 11 hours per day on average by some estimates). 153 more words

Consumer Behavior

Should customers pay extra for service?

RetailWire recently posted an online discussion — about whether customers will pay an upcharge for customer service — that triggered plenty of comment. My perspective follows, and it is based on the idea that there is more than one way to define “service”: 125 more words

Dick Seesel

Outlet malls aren't "overstored" yet

In light of the troubles at the regional mall, and the wave of 2017 store closings, it’s worth noting that outlet malls continue to flourish. … 162 more words

Dick Seesel

Under Armour: Where Do We Go From Here?

In the case study article, what market segments were identified and what segmentation strategies were implemented?

After reviewing the case study “Under Armour’s Willful Digital Moves,” the market segments that Under Armour specifically targets is athletic clothing for men and women. 961 more words


The Short and Winding Road: The Path to Purchase for Auto Buyers in Brazil

The path to purchase a vehicle now lasts an average of 6 weeks in Brazil, just half of how long the industry believes it takes for people to buy a car. 517 more words


The Power of Packaging

Do you use packaging to help determine the quality and value of a product? If so, you are not alone. In marketing, we discuss the four Ps – product, price, place, and promotion. 247 more words

Classroom Activities

Understanding Blogging & Social Media / Marketing and consumer behavior

Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. 1,028 more words