Tags » Consumer Behavior


Consumer behavior has greatly changed over the years and this in return has made companies pay more attention to them. This we see in the recent changes announced by Mark Zuckerberg on how Facebook will give more priority to content posted by family and friends as compared to businesses and brands. 796 more words


The Year in Search - 2017

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. 237 more words

Classroom Activities

Facebook Year in Review – 2017!

This may have been a year of criticism of the use of social media, particularly in politics, but nonetheless, social media also helped recognize and promote positive events as well. 285 more words

Classroom Activities

[Har] Bringers of Doom

Which comes first, ill health or the behaviors that result in and/or from it?

Classic chicken or egg proposition.

In seeking to answer this, I first considered the idea that when we aren’t feeling well and/or when we’re feeling stressed, we typically take action(s) to remedy the situation. 764 more words

Holistic Living

Merry Xmas and Happy New Year: Next steps and sustainable consumer behavior insights

This article is a first contribution of a trans-disciplinary applied research work in sustainable consumer behavior.

Did you enjoy the holidays? Were they as deeply satisfying as you hoped for?  829 more words


Vera Bradley: A Simple Way to Connect

Recently I made the trip to Opry Mills in Nashville, Tennessee to feed into the consumerism that seems to be driving the United States continue the hunt for the ever-elusive perfect gift for the upcoming holiday. 187 more words


Holiday Shopping Stats & Trends 2017 [Infographic]


Here are a few helpful statistics to consider when gauging the success of your holiday marketing campaigns.

Source: invespcro.com