Tags » Consumer Behavior

Why Generation Y is Unhappy

I read an article about two years ago. It’s funny because up until reading it, I thought all those feelings of frustration and disappointment were only happening to me. 598 more words


Consumer Schizophrenia!

All consumers have multiple selves.

Just as we each have different roles we play within a family (brother, sister, spouse, parent…) consumers bring their various identities or “selves” to their specific purchase needs. 400 more words

Branding #101

Getting to the Heart (and Brain) of the Matter

I attended a fascinating neuromarketing talk at Hyper Island by Professor Gemma Calvert, Director for Research & Development at the Institute on Asian Consumer Insight… 774 more words

Hyper Island

Talent Acquisition in the Age of Big Data

In Today’s evolving business landscape, every year we see a change which is equivalent to the change in last 10 years (working on an article on this). 877 more words

Consumer Behavior

Instant Get-Ification: By Mark Smith

What is Instant get-ification? It’s the era we live in now. Customers, clients, buyers want it all and they want it now. That’s instant get-ification. 526 more words

Information Technology

Moments That Matter: Cooking Up Connections

Food and everything that goes with it—the cooking, the baking, the dining—is always best when shared with others. And now people are extending that experience online, inviting their friends into every facet of the process, from the prep to the plating to the… 464 more words

North America

Demographic segmentation is OUT as consumers are increasingly moving targets

It’s time to rethink your preconceived ideas about using demographics as segmentation tool of your customers.

Imagine the following: The number of Twitter users is growing fast among those aged 55 to 64. 546 more words