Tags » Consumer Behavior

Chat Bots: a New Kind of Marketing Channel?

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. 425 more words

Marketing

Wedding Registry Idea - Pizza!

Wedding registries are used around the nation to help guest select gifts for the bride and groom. Usually, wedding registry items tend to be about the new household – appliances, china, dishes, towels, bedding, luggage, household items, and more. 247 more words

Classroom Activities

Why Creativity Matters More in the Age of Mobile

Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs and media plans built for other mediums, like TV and print? 441 more words

Mobile

Rebranding in the world of retail – 5 things to consider

Many retail companies are struggling in today’s world of commerce. There are price wars eating up margins and e-commerce cannibalism ebbing away at brick and mortar sales; so retailers are switching up marketing strategy and reshaping their brands. 811 more words

Branding

Vehicle Dependability Study

Cars are one of the most expensive and involved purchases that consumers make. They have an extended decision-making process, use multiple information sources, and include multiple evaluation criteria before making a final decision. 237 more words

Classroom Activities

Personalization: Isolated in Your Own Bubble

We live in a world where everything you can think of, can be found on the Internet. It should come as no surprise this had led to a problem, also known as the rabbit hole problem. 510 more words

Marketing

The Changing Face of Selling Furniture

Consumers are used to buying small items such as books, music, and household goods online thanks to Amazon and other ecommerce retailers. But what about shopping for larger and more expensive items such as furniture? 293 more words

Classroom Activities