Tags » Consumer Behavior

How Expectations Shape Your Reality

It is your best friend’s birthday and she has invited you over for dinner and a small get together with her closest friends. You accept the invite with great joy and immediately panic on what to bring her. 1,176 more words

How to Keep your goals

If you did not make a New Year’s Resolution it is not too late and if you did stay true to your commitments. Watch this video to learn the do’s and dont’s of goal planning.

The Rambler

Will and Wear to Roam?

A company must constantly analyze market segmentation strategies to survive and thrive.

Under Armour’s® Global Migration

In 2014, Under Armour’s (UA) founder, Kevin Plank, launched a $15 million “I Will What I Want” global social-media campaign to target women, and as UA’s creative director of women’s business Leanne Fremar revealed, “who had the physical and mental strength to tune out the external pressures and turn inward and chart their own course” (as cited in Murray & Saghian, 2016).  800 more words

Consumer Behavior

The Year in Search - 2016

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. 200 more words

Classroom Activities

Neuromarketing and the Importance of Plesure Centers

Why did I choose this topic?

Previous Prejudices to Marketing

This is a marketing blog and I know nothing about marketing except all the theories that teachers made me memorize and I’ve forgotten right after the exam. 1,048 more words

Facebook Year in Review – 2016!

One of the best things about the end of the year is the opportunity it gives us to reflect on the past, while we prepare for the year ahead. 195 more words

Classroom Activities

Can't Buy My Love: Market Norms vs Social Norms

It’s a Tuesday night and your good friend calls you to come to the gym and play basketball. You don’t really have much to do and you haven’t played in a while so you agree to come. 1,431 more words