Tags » Consumer Behavior

Free Ice Cream (includes Bugs)

The world population is expected to reach 11 billion people by the end of the century. That’s a lot of people to feed, particularly since climate change is affecting agriculture crops and food supplies around the world. 241 more words

Classroom Activities

Redefining Convenience: Walgreens’ Strategy to Make Life Easier for Customers

At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive and more detailed than it might seem at first glance. 413 more words

Chapter 06: Consumer Behavior

She Buys, He Buys... We Buy

I recently just finished up my first marketing class on consumer behavior and I had so much fun doing it, which just shows me how much I really love marketing. 610 more words


The Road to Purchase in a Mobile-First World

There are many moments that take place before a vehicle shopper becomes a new vehicle owner, from conducting research and asking friends and family for advice to narrowing down options and taking a test drive.  656 more words

North America

Marketing, a division, lecture 12

From ppt of consumer behavior Maslow’s hierarchy, types of buying decision, adoption of innovation & influences on rate of adoption is cancelled.
Today Meena Ma’am completed the chapter of consumer behavior. 11 more words


Will the Real Indian Consumer Please Stand Up?

Getting an accurate handle on socio-economic conditions inside India and their implications for aggregate consumer behavior is a difficult task, as a slew of reports issued over the past few weeks demonstrate. 1,002 more words


Charging the customer for BOPIS?

John Lewis, a large UK-based retailer, has begun charging some customers to cover the processing costs of “buy online – pick up in store” (BOPIS) orders. 173 more words

Dick Seesel