Tags » Consumer Behavior

Cash? How Old-Fashioned!

Retailers, as well as consumers, seem to be quickly moving to a cash-free form of commerce. By this we mean that instead of paying in bills and coins, more consumers are easily paying for purchases with credit cards, debit cards, or via an app. 276 more words

Classroom Activities

Hanging Out in Hammocks

Aww, sweet summer days, just lounging in a hammock with a book and a glass of lemonade. It doesn’t get much better than that. And lest you think that hammocks are just for grandma and grandpa, there has been a strong resurgence among Millennial shoppers for the 1,000+ year old product. 173 more words

Classroom Activities

Why Japan has more old-fashioned music stores than anywhere else in the world

For many people, the days of wandering into a store, browsing the shelves, and walking out with music stored on plastic are a distant memory. In Japan, however, the CD is still king. 1,290 more words

The Rise of Personalized Marketing [Infographic]


Here’s a nice infographic highlighting important stats that paint the picture for personalized marketing in 2016.

Source: signal.co


Consumer values ‘changing’

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



THE NATION June 24, 2016 1:00 am

AS THEY TRANSFORM into the digital communication era, marketers and brands should keep their eyes on what future customers value, particularly younger people, and not rely on their demographic data alone, a forum was told. 506 more words


AdStand: Father's Day Ads

The Father’s Day advertising clutter this was the highest ever that I have seen. Fathers are not the most celebrated people in ad world. Brands are happier portraying single men in their narratives then Fathers. 558 more words


Radio Creates Traffic

Radio is like the Rodney Dangerfield of media; it doesn’t get any respect. Ask any business owner what form of advertising is best and they will almost always respond “word of mouth.” Hard to argue that position. 794 more words