Tags » Consumer Behavior

Research Matters!

How much research and data are you using to inform your strategies and decision-making around engagement? Often, we convince ourselves that the need for data and analytics is unnecessary, but nothing could be further from the truth. 337 more words

1 Trick to Getting What You Want When You Negotiate

Conventional wisdom says that, in negotiations, it’s better to offer the other party a firm number rather than a range. The thinking is that a hiring manager who hears, “I want between $40,000 and $45,000″ will focus on the lower number, or somebody you want to buy a car from will jump on the higher number if you tell them, “I can pay between $8,000 and $8,500.” 542 more words


If it’s chaotic and messy- no one will focus on the product. They’ll focus on the messy.

Recently I had some work done in my home, and every day, I knew the contractor was finishing up when I heard the vacuum cleaner running.

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Consumer Behavior


Source: Womensmarketing, Forbes, Premiumbeautynews

In few word this year (2015):

  • Color cosmetics still maintain the highest market share of all beauty products at 25%
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How Accurate Are Geodemographic Techniques?

In a consumer behavior class exercise, I was asked to enter the 5-digit zip code of my hometown into the PRIZM (Potential Ratings Index by ZIP Market) database and describe the results that I found. 254 more words

MKT 402

Like Taking Candy From A Baby

Have you ever found yourself unexpectedly buying candy – just because you saw it at the checkout counter? You know the drill. The grocery store line is taking a while, so you start to eye the tabloid covers. 515 more words


Meet the Swinger

Do you remember the Polaroid Swinger? If you are over 50, you probably do. The Polaroid Swinger was one of the best-selling cameras of all time back in the 1960’s. 265 more words