Tags » Consumer Behavior

Organic Gatorade

Without a doubt, Gatorade is the gorilla in the sports drink industry. However, even though the company controls roughly 70% of the sports drink market, it knows it cannot rest on its current success. 315 more words

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Customer concern as a basis for product replacements

author: Martine Aaftink

Product replacement is a complex process that creates a set of managerial challenges. Research on product replacement generally neglects individual characteristics that might influence decisions on product replacement strategies. 250 more words

Crisis Communication: Largest Smartphone Recall

The true test of a company’s marketing strength often comes to the front when a company is faced with crisis communication regarding its products or services. 349 more words

Classroom Activities

The "click" culture

With the digital commerce taking over our lives, we have truly entered the “click” culture. Four years ago, when I came back to India, I was positively surprised that I could order everything via phone, even groceries. 376 more words



Welcome to my personal blog! My name is Megan Richards and I am currently a Junior at Drake University studying marketing and psychology. I have a keen interest in the field of consumer behavior/market research.  27 more words