Tags » Consumer Behavior

Kitty Hawk’s Air Taxi

It seems that a number of companies are taking to the air and working on new transportation methods. A significant new entry vying for a place in the sky is Kitty Hawk, a company financed by Google co-founder and Alphabet CEO, Larry Page. 331 more words

Classroom Activities

It Ain't Easy Being Green

Nature’s Bounty Co. is a nationwide nutritional supplement brand that has its corporate headquarters here on Long Island, NY. Through its charitable arm- The Nature’s Bounty Foundation… 560 more words

Social Media Marketing

How to build an experience map

My Insights: Impressive mapping of a consumer journey experience and the impact it has your business/brand both positive and negative. The BEST aspect of this is you see firsthand where you are falling short of being FULLY consumer-focused, as well as the areas you excel, which elevate your brand’s advocacy. 112 more words

Algorithm

CONSUMER BEHAVIOR

WHAT IS CONSUMER BEHAVIOR ?

Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. 96 more words

CONSUMER BEHAVIOR

Consumers’ Favorite Brands

Brand reputation is critical to organizations. And, while brand value and reputation can be measured in various ways, The Harris Poll Reputation Quotient (RQ) has evaluated the public’s perception of companies’ reputations since 1999. 304 more words

Classroom Activities

CONSUMER BEHAVIOR 104: HOW TO USE CUSTOMER REVIEWS IN YOUR MARKETING STRATEGY.

Customer reviews has been cited to be a major factor in making or breaking a business. This is due to the shift to digital marketing and consumers raising their expectations. 855 more words

WOMEN

Let us talk about brandX: the mother of all experiences for brands

The term experience is more important than ever now. I am not here to talk about user experience (UX) or customer experience. This idea underpins all of that.  1,069 more words

Branding