Chowdhury, T. G., Ratneshwar, S., & Desai, K. K. (2009). The role of exploratory buying behavior tendencies in choices made for others. Journal of Consumer Psychology, 19(3), 517-525. 275 more words
Tags » Consumer Behavior
Are men dirtier than women? Do men need their own brand of laundry detergent? The creators of FREY laundry detergent think so. With a clean looking black bottle and manly scents such as oak and musk, FREY is branding itself as “Detergent for Men” and hoping to get men, as well as the women who love them, to try the new product. 184 more words
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The consumption of genetically modified (GM) products is one of the most debatable and significant issues that influence consumers’ purchase behaviors and dining trends.
author: Martine Bonten
The aim of this study is to explore the impact of source of design (users / professionals) on customers’ product evaluations. This research was designed by means of an experiment and investigated how user-designed products differ from professional products in terms of perceived usefulness, perceived ease of use and perceived aesthetic quality, and in turn how these quality perceptions influence customers’ purchase intention. 554 more words