Tags » Consumer Behavior

Secrets about Consumer Behavior

What is Consumer Behavior ?

Consumer Behavior is a field of marketing that concentrates on the patters customers tend to follow in their purchase decisions, in addition to that consumer behavior looks at the motivations that leads to such purchase decisions. 342 more words


Culture - Bonding and Branding

It is Christmas time! Christmas party and songs are alluring me. Bangor University is celebrating Christmas in many ways: the main reception of the university welcomes everyone with a huge “International Christmas Tree” decorated with plastic litter collected from the beach, YoYo application of Bangor Eat – Drink unit has announced multiple offers, and different clubs and societies are running Christmas based events. 771 more words

Consumer Behavior

The Psychology of Marketing [Infographic]


Here is a nice overview of the psychological principles that drive consumer behavior and influence your marketing strategy.

Source: livelongdigital.com.au


Kickass Millennial Market in India 

To all the Startups, Billion dollar, Million Dollar companies it is the greatest time to be alive to sell your products to the customers especially to the Millennials in india. 436 more words


When Facts Are Not Enough

Selling facts and benefits has been a mainstay in content marketing for as long as I can remember, but advances in neuroscience are showing us the limitations of reason. 579 more words


Toy Tactics: Hasbro & Mattel

Hasbro and Mattel are the top two brands in the toy market.  When it comes to determining the underdog and the top dog of these two brands, it is difficult, as each has had its highlights and times of being the top-runner.  629 more words