Tags » Consumer Behavior

Economics of Airline Class Seating

Plane fares are frustrating. From the time someone searches for a flight in the morning, until they book it later in the week (or day), the price changes. 255 more words

Classroom Activities

Unspoken Words: It’s Not What You Say, But How You Say It

A few days ago, I was randomly approached by a credit card sales person who tried to persuade me to sign up for a credit card. 1,291 more words

Lifestyle

Groceries are battling too much space too

Excess square footage in general merchandising has been well-documented, especially with 2017’s wave of store closures. The trend hasn’t swamped grocery retail — yet — but don’t be surprised if the advent of online grocery shopping will take a toll. 361 more words

Dick Seesel

Big Brother Spy Culture: Starbucks & IBM using AI to spy on consumers, alter behavior – Lionel

Source: RT
August 8, 2017

From Starbucks to IBM , the use of artificial intelligence by big companies to alter your behavior is becoming a major thing. 13 more words

News

“Dadvertising”: Using Revised Views of Masculinity to Market to Men

Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in the past, a similar trend has not necessarily occurred among men. 392 more words

Chapter 19: Advertising, Public Relations And Sales Promotions

In-Context Research Requires Environment AND Mindset

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As a company whose roots lie with in-store intercepts, we have always had an appreciation for the purity and predictability of learning about shopping behavior and testing concepts/packaging in a real retail environment with shoppers who were in the store to shop.   415 more words

Marketing Research