Tags » Consumer Behavior

Sinemia and MoviePass

If you live in the US and are a fan of watching movies at cinemas, chances are that you have heard of a company called… 590 more words


Ikea Shifts Its Marketing Strategy

If you’ve ever been in an Ikea, you know it can feel more like a museum than a department store. Yellow lines on the floor navigate you through living pictures of bedrooms, kitchens, offices, etc. 438 more words

Chapter 13 - Advertising; Sales Promotion; And Public Relations

Mind Mapping for New Ideas

Traditionally, marketing and consumer analysis types keep mind mapping in their pockets for external sources of research for an idea, campaign, or company perception, but people in marketing have minds, too. 78 more words


5 Steps to Kickstarting Your Brand Strategy

It is vital to have a brand strategy as it directly affects your businesses’ overall identity. Whether you are just starting up or needing a bit of a remodel, if the strategy is lacking, the strength of the brand will suffer. 776 more words


Is this a good deal?

Everyone loves a deal. Just showing a sign with “50% off!” can get shoppers racing to the store to rack up credit card points. But is that perceived ‘deal’ really a deal? 301 more words

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Crocs Launches High-Heels

Crocs casual shoes surround us. The comfortable, resin-based footwear comes in a wide variety of styles for women, men, and children. There are classic clogs, sandals, wedges, sneakers, boots, and more. 291 more words

Classroom Activities

IKEA Opens its First Store in India

IKEA has opened its first store in India. The store, located in Hyderabad, cost roughly $100 million to build and is an estimated 400,000 square feet. 323 more words

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