Tags » Consumer Behavior

Rent Furniture instead of Buying

Most college students likely have furniture that includes hand-me-downs from family and friends, or purchases from garage sales and Craig’s List. The sofa in their living room was probably once used by Aunt Helen in Kentucky, transported by Cousin Patrick to New York, sold to his friend Alan who moved to New Jersey, and who knows who else as it made its way around the country! 308 more words

Classroom Activities

Cultural Imprinting

Kevin Simler posted article called Ads Don’t Work That Way explaining the how cultural imprinting works in advertising. « Cultural imprinting is the mechanism whereby an ad, rather than trying to change our minds individually, instead changes the… 198 more words

How To Improve The User Experience Of Your Website

Today we’re going to discuss something of great importance when it comes to your website and your optimization.

I want to talk about the user experience of a website, and how to improve or optimize your site for smoother sailing and navigation. 884 more words

Bounce Rate

Consumers Are Becoming Wise to Your Nudge

Simon Shaw wrote an article in Behavioral Scientist titled Consumers Are Becoming Wise to Your Nudge.

« Companies in certain sectors use the same behavioral interventions repeatedly. 163 more words

Designer Toothpaste, Anyone?

Some products have become so ubiquitous in our lives that we seldom consider how they might be updated to reflect current trends. Consider products such as hand soap, detergent, and toothpaste. 328 more words

Classroom Activities

How monthly subscriptions have infiltrated your life

The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. 393 more words

Living In The World Today

[TRENDING NEWS] Consumers Are Doing Great. Businesses Are Cautious. Who’s Right About the Future?

Author: NEIL IRWIN – Publish Date: July 1, 2019 at 07:00AM

Forecasting is tricky when important economic indicators are pointing in different directions.

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Economic Conditions And Trends