Tags » Consumer Behavior

SURVEY: The impact of social media on consumer behavior

As you already know, social media is nowadays part of our lives.
It is not just about scroll, like your friend’s photo, scroll, comment with a emoji, scroll, scroll, scroll. 400 more words


Diminishing returns for Black Friday

With the release of the NRF’s annual holiday shopping forecast comes a RetailWire discussion about Black Friday. The debate? Whether the event itself is essentially dead as a volume driver. 217 more words

Dick Seesel

The impact of "activewear as sportswear"

It seems more apparent than ever that some of the “women’s apparel” problem is actually a long-term lifestyle change. RetailWire panelists discussed this in the context of Gap’s Athleta activewear division: 128 more words

Dick Seesel

Small Data Your Small Business Should Track

The difference between big data and small data:

Big data is an ever-growing ocean of data sets that show large-scale trends and correlations – and this is kind of a problem. 756 more words


How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. 725 more words

Social Media Strategy

Using Compliance in Influence Marketing

Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. 341 more words

Social Media Strategy

As China Piles on Debt, Consumers Seek a Piece of the Action

Mortgage and credit card balances are surging, helping Chinese households reach the middle class but adding to the country’s borrowing binge.

Published: September 25, 2017 at 05:30AM… 75 more words