Tags » Consumer Behavior

How is Click and Collect Changing the E-Commerce World: Brick and Mortar Fights Back

E-commerce has been at the forefront of every discussion revolving around the future of consumer shopping methods, but is it really? Brick and mortar stores have been hit rather hard by the giant that is E-commerce on just about every front; however, grocery might be fighting back enough to save the brick and mortar world. 429 more words

Trends

What analytics can do for your business

It’s no question that data plays a vital role in today’s business landscape. There are plenty of multi-billion dollar companies that focus on collecting and selling data to gain key insights on consumers. 1,152 more words

Analytics

MARKETING STRATEGY 104:WHAT IF ADS WERE NOT THINGS TO BE AVOIDED?

Advertising is an important part of the lead generation puzzle. Winning brands combine powerful, meaningful, inspirational messages delivered in ways that touch their audiences, with great products and services that perform to expectations, are credible and trustworthy. 786 more words

BUSINESS

The Sharing Economy

Why we’re starting to want access and services over ownership and products 

This meme creeps into your Instagram feed every few months because it’s true. But this truth doesn’t stop at renting apartments, and the underpinnings of this truth don’t stop at societal realities like  898 more words

Behavior

DIABOLICAL CUSTOMERS: FIRE THAT CUSTOMER!

I, for starters, do not mean to be negative. But the reality is; there are customers who simply are not right for your business. We live in an age where the customer is glorified, and in return, few of us take a moment to ask was it worth it? 655 more words

BUSINESS

In Our Tune-Out World, How to Get Your Audience to Tune-In

Over lunch one of my colleagues commented on my newly formed habit of bringing salads every day. “The healthy bug seems to have gotten you,” she noted. 652 more words

Digital Marketing

The Year in Google Search - 2018

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. 272 more words

Classroom Activities