Tags » Consumer Behavior

Corn, Sugar, and Consumers: Which Claims Are True? And Ultimately, How Much Do Consumers Care?

Which is worse for you, sugar or high fructose corn syrup? In decades past, consumers sought to reduce the amount of sugar in their diets, prompting the development of substitutes, artificial sweeteners, and the expanding uses of corn syrup as a way to add sweetness to a product without including the word “sugar.” 409 more words

Chapter 06: Consumer Behavior

China's Singles Day Sales Tops $14.3B

It was another record-shattering shopping day in China on 11.11 when sales on Singles Day in China topped $14.3 billion.  What appears to be the Super Bowl of shopping, Singles Day holiday growth is credited to ecommerce giant Alibaba who had more than 10,000 international brands registered to participate this year. 276 more words

Classroom Activities

Portraits of Women on Facebook in Thailand

“Mook,” “Khing” and “Gop” in Thai translate, respectively, to pearl, ginger and frog. These words could also refer to 3 women in Thailand. Many Thai parents’ first gift to their child is a nickname, which can follow that child through adulthood. 191 more words


Where Do You Spend Your Money?

By: Andrew Lak

Consumer’s wishes and wants are revealed by their spending habits, and how they allocate these expenditures has been an ongoing concern in marketing research. 881 more words

Is green a bad thing?

author: Jorrit Klinkeberg

While the introduction of new green products in several consumer markets was on the rise in the late nineties, a lot of products left the market or struggled in succeeding in the early millennium (Peattie & Crane, 2005). 355 more words

Industry leaders Leverage Tech: XO Communications Predictive Intelligence for Customer Satisfaction [Infographic 4 of 5] www.katevega.com


XO Communications uses IBM Predictive Analytics to ensure customer satisfaction and retention by identifying factors that identify a customer’s propensity to change service providers. 14 more words


Loyalty Programs and Consumer Behavior: Is Personalization Really More Effective?

By: Stephanie Lee

Each day, consumers face countless decisions regarding where to shop, what to buy, and how much. Though purchase behaviors remain fairly constant over time, they vary slightly based on various internal and external factors. 826 more words