Tags » Consumer Behaviors And Beliefs

What Green Businesses Can Learn from Obama’s Campaign

Although President Barack Obama ran a successful campaign and won a decisive electoral-college victory, the margin in key battleground states was slight. Indeed, a shift of… 1,021 more words

Green Marketing

Can Flash Mobs Engage Consumers on Green?

Recently, National Grid launched a surprise dance performance in a Saugus, MA mall as part of its ‘Tap into Savings’ campaign.  In many ways, this performance resembled a flash mob, with dancers appearing seemingly from nowhere to engage an unsuspecting crowd of shoppers, and then dispersing. 769 more words

Green Marketing

Rewards as a Driver of Green Consumer Engagement

I joined RecycleBank for many reasons, one due to an observation regarding the application of rewards in the green space.  Quite simply, rewards have the potential to change consumer behavior without necessarily changing attitudes first. 591 more words

Green Marketing

Rise of the Peer-To-Peer Green Economy

One could argue that the green revolution really took root online with the launch of eBay. Or perhaps Craigslist. Connecting individual sellers with millions of potential buyers brought the neighborhood garage sale (or local classifieds) to the masses, and with it, the ability to extend the product lifecycle of used, yet still useful, products. 656 more words

Green Marketing

Green Product Paradox: When Too Much Good Is Bad for the Environment

A common mantra in green marketing is that if you want the masses to buy your product, focus your messaging on more traditional attributes such as price, quality or service.  760 more words

Green Marketing

Driving Adoption of Renewable Energy: Part II – An Energy Marketer's Perspective

Interview with Adam Capage, Director, Utility Partnerships, 3Degrees

 

With the #1 renewable energy program in the US, the City of Palo Alto Utilities (CPAU) must be doing something right.  1,503 more words

Green Marketing

Driving Adoption of Renewable Energy: Part I – A Utility’s Perspective

Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities

 

Electrical power generation accounts for 40% of total annual greenhouse gas emissions (GHG) in the US.  1,323 more words

Green Marketing