Tags » Consumer Behaviour

A Psychological Framework for Website Design and Usability

Usability of websites may ascribe to the ease in which visitors can navigate and find helpful information through website pages and perform tasks successfully on the website; the visual design of webpages can determine the ease, convenience, as well as pleasure, of reading text, viewing images, interacting, and getting overall self-oriented on each page visited. 991 more words


Collectible Clout

“I object to the fact that McDonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat,” … 138 more words


Can’t Get “it” Out of My Head

“I’d like to buy the world a Coke & keep it company.”

Have you ever heard a tune or a jingle in an ad and it was so catchy that you just couldn’t get it out of your head? 204 more words

Consumer Behaviour

Grabbing Attention from Within

After having discussed the meaning that lies behind every colour, it is time to explore how one of those brands managed to exploit it to achieve its goals. 652 more words

Consumer Behaviour

Why Brands Need to Think Twice Before Diving into the Chatbot Hype

While the digital era has opened a world of possibilities to connect with consumers, the current chatbot technology fails to hit the spot

Chatbots, they… 724 more words


Around the World in a Wrap

“What works here, won’t necessarily work elsewhere.”
Have you ever seen a product with a different packaging across two different countries?

In the previous post, we talked about how packages can affect the consumers’ senses and their purchasing decisions. 378 more words

Consumer Behaviour

Say it in a Package

It has come to my interest the fact how packages can affect the consumers and their senses. The very first thing the consumers tend to notice is the package of an item.   318 more words

Consumer Behaviour