Today’s consumers are what I call ‘multi-screeners’. We view the world through the screens of our TV’s, computers, tablets and phones. In spite of the massive amount of time we spend staring into all these screens – marketers are still trying to figure out how to advertise online and on our phones. 253 more words
Tags » Consumer Connection
TED13 is in full swing, and there’s one talk that’s getting a lot of attention.
The Art of Asking boasts some great insights from Amanda Palmer of the Dresden Dolls, who’s had great success with crowd-sourcing her music ventures via Kickstarter. 93 more words
The key to adopting a VIRGIN mindset:
Keep it simple:
Cast off industry convention and (if you’re an established brand) previous product iterations, and… 389 more words